Introduction to Business


Book Description

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.







Student Study Guide t/a Introduction to Business


Book Description

The Student Study Guide is available both in print as well as through the enhanced cartridge experience available in WebCT and Blackboard or other qualified course management systems. The study guide provides students with additional activities (tied to the learning objectives) which reinforce the chapter material.




Business basics


Book Description

From a range of study guides for business degree students combining a user-friendly style of a study guide with the detail of a textbook. It is a blend that reflects the changing university environment in which self-study is becoming increasingly important. This revised edition features the use of icons to signpost the student through the book, case examples to illustrate technical points, over 100 multiple-choice questions, and exam style questions.







Introduction to Python Programming for Business and Social Science Applications


Book Description

Would you like to gather big datasets, analyze them, and visualize the results, all in one program? If this describes you, then Introduction to Python Programming for Business and Social Science Applications is the book for you. Authors Frederick Kaefer and Paul Kaefer walk you through each step of the Python package installation and analysis process, with frequent exercises throughout so you can immediately try out the functions you’ve learned. Written in straightforward language for those with no programming background, this book will teach you how to use Python for your research and data analysis. Instead of teaching you the principles and practices of programming as a whole, this application-oriented text focuses on only what you need to know to research and answer social science questions. The text features two types of examples, one set from the General Social Survey and one set from a large taxi trip dataset from a major metropolitan area, to help readers understand the possibilities of working with Python. Chapters on installing and working within a programming environment, basic skills, and necessary commands will get you up and running quickly, while chapters on programming logic, data input and output, and data frames help you establish the basic framework for conducting analyses. Further chapters on web scraping, statistical analysis, machine learning, and data visualization help you apply your skills to your research. More advanced information on developing graphical user interfaces (GUIs) help you create functional data products using Python to inform general users of data who don’t work within Python. First there was IBM® SPSS®, then there was R, and now there′s Python. Statistical software is getting more aggressive - let authors Frederick Kaefer and Paul Kaefer help you tame it with Introduction to Python Programming for Business and Social Science Applications.