Author : Charles A. Ingene
Publisher : Edward Elgar Publishing
Page : 599 pages
File Size : 43,75 MB
Release : 2019
Category : Business & Economics
ISBN : 0857938606
Book Description
Distribution channels are the most complex element of the marketing mix to fully grasp and to profitably manage. In this Handbook the authors present cutting-edge research on channel management and design from analytical, conceptual, and empirical perspectives. The breadth of this Handbook makes it appropriate for use in a doctoral course on distribution channels, or as a knowledge-broadening resource for faculty and researchers who wish to understand types of channels research that are outside the scope of their own approach to distribution.