Study Guide [to] Marketing
Author : Thomas Paczkowski
Publisher :
Page : 340 pages
File Size : 23,29 MB
Release : 1990-01-01
Category : Marketing
ISBN : 9780135565490
Author : Thomas Paczkowski
Publisher :
Page : 340 pages
File Size : 23,29 MB
Release : 1990-01-01
Category : Marketing
ISBN : 9780135565490
Author : Thomas Paczkowski
Publisher :
Page : 351 pages
File Size : 20,31 MB
Release : 1987
Category : Marketing
ISBN :
Author : Sik-leung Chiu (Johnny)
Publisher :
Page : 197 pages
File Size : 49,82 MB
Release : 2014
Category : Marketing
ISBN : 9789882332522
Author : Johnny Sik Leung Chiu
Publisher :
Page : 141 pages
File Size : 41,37 MB
Release : 2011
Category : Marketing
ISBN : 9789880099847
Author : Thomas Paczkowski
Publisher :
Page : 351 pages
File Size : 15,31 MB
Release : 1987
Category :
ISBN :
Author : Susan J. Dann
Publisher : Wiley
Page : 0 pages
File Size : 40,14 MB
Release : 2003-10-03
Category : Business & Economics
ISBN : 9780470801826
Author : Gary Armstrong
Publisher : Prentice Hall
Page : pages
File Size : 41,36 MB
Release : 2004-11-15
Category :
ISBN : 9781405807388
This multipack consists of Armstrong/Kotler: Marketing: An Introduction Pearson International Edition 7th Edition (ISBN 0131273124) and the Armstrong/Kotler: Marketing: An Introduction Student Study Guide (ISBN 0131470280). For undergraduate and postgraduate courses in Principles of Marketing. This accessible, streamlined introduction to marketing, written by two of today's best-selling marketing authors, helps students master the basic principles and practices of modern marketing in an enjoyable and practical way. This text continues to provide an excellent learning package, explaining how marketing affects the big picture in business and influences specific company divisions; like accounting, information technologies, finance, operations, and human resources. Its coverage balances upon three essential pillars: theory and concepts; practices and applications; and pedagogy. Updated to present the latest marketing thinking, it builds upon a framework which positions marketing as the art and science of creating value for customers in order to capture value from customers in return.
Author : William M. Pride
Publisher :
Page : 406 pages
File Size : 33,27 MB
Release : 1993
Category : Business & Economics
ISBN : 9780395638897
Author : Cram101 Textbook Reviews
Publisher : Cram101
Page : 162 pages
File Size : 34,9 MB
Release : 2016-04-02
Category : Education
ISBN : 9781497059894
Never HIGHLIGHT a Book Again! Includes all testable terms, concepts, persons, places, and events. Cram101 Just the FACTS101 studyguides gives all of the outlines, highlights, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompanies: 9780133792591. This item is printed on demand.
Author : Gary Armstrong
Publisher : Pearson Higher Ed
Page : 673 pages
File Size : 11,5 MB
Release : 2014-04-08
Category : Business & Economics
ISBN : 0133921050
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Marketing: An Introduction is intended for use in undergraduate Principles of Marketing courses. It is also suitable for those interested in learning more about the fundamentals of marketing. This best-selling, brief text introduces marketing through the lens of creating value for customers. With engaging real-world examples and information, Marketing: An Introduction shows students how customer value–creating it and capturing it–drives every effective marketing strategy. The Twelfth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies. MyMarketingLab for Marketing: An Introduction is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams–resulting in better performance in the course–and provides educators a dynamic set of tools for gauging individual and class progress. This program will provide a better teaching and learning experience–for you and your students. Improve Results with MyMarketingLab: MyMarketingLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning. Guide Student’s Learning: The text’s active and integrative “Road to Learning Marketing” presentation helps students learn, link, and apply major concepts. Encourage Students to Apply Concepts: A practical marketing-management approach provides in-depth, real-life examples and stories that engage students with basic marketing concepts and bring the marketing journey to life. Cover New Marketing Trends and Technology: Every chapter of this edition features revised and expanded discussions on the explosive impact of exciting new marketing technologies. Note: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0133763528/ISBN-13: 9780133763522. That package includes ISBN-10: 0133451275/ISBN-13: 9780133451276 and ISBN-10: 0133455122/ISBN-13: 9780133455120. MyMarketingLab is not a self-paced technology and should only be purchased when required by an instructor. Note: MyMarketingLab is not a self-paced technology and should only be purchased when required by an instructor.