Business Marketing Management: B2B


Book Description

Reflecting the latest trends and issues, market-leading BUSINESS MARKETING MANAGEMENT: B2B, 11e delivers comprehensive, cutting-edge coverage that equips readers with a solid understanding of today's dynamic B2B market. Highlighting the similarities--and emphasizing the differences--between consumer goods and B2B marketing, this proven text focuses on market analysis, organizational buying behavior, relationship management, and the ensuing adjustments required in the marketing strategy elements used to reach organizational customers. Its managerial approach ties chapter concepts directly to real-world decision making. The new edition includes additional emphasis on automated B2B practices and the impact of the Internet. A well-balanced mix of cases equips students with a variety of hands-on applications. With its complete and timely treatment of business marketing, BUSINESS MARKETING MANAGEMENT minimizes the overlap with other marketing courses. It is an excellent text for undergraduate as well as MBA-level courses. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.




Accounting Information Systems


Book Description

Owners and managers rely on today's accounting professional to identify and monitor enterprise risks and to provide quality assurance for a company's information systems. ACCOUNTING INFORMATION SYSTEMS, 10E focuses on three critical accounting information systems in use today: enterprise systems, e-Business systems, and controls for maintaining those systems. The text fully explores the integrated nature of AIS with its foundations in information technology, business processes, strategic management, security, and internal controls. Students will easily grasp even the most challenging subjects as they explore today's most intriguing AIS topics discussed in a conversational and relaxed tone rather than complex technical language. The tenth edition provides students with the necessary tools for organizing and managing information to help them succeed and protect the integrity of their employer's information system. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.




Business Marketing Management: B2B


Book Description

Gain an understanding of the most recent industry trends and today's dynamic B2B market with Hutt/Speh/Hoffman's BUSINESS MARKETING MANAGEMENT: B2B, 13E. This edition ties concepts to real-world decision making and to best practices. New content emphasizes an ESG (Environmental, Social, Governance) framework, while new discussions highlight developments such as the innovation flywheel and the new standard in marketing -- omnichannel strategy. You review similarities and differences between consumer goods and B2B marketing. Revised content focuses on market analysis, organizational buying behavior, relationship management and marketing strategies to reach organizational customers. A new digital playbook and expanded content on smart, connected products also explore how digital-first engagement preferences of B2B buyers are transforming customer relationship processes. MindTap digital resources are available to reinforce your understanding of key marketing strategies.




Business Marketing Management B2B


Book Description




Foundations of Education: An EMS Approach


Book Description

The evolving field of emergency medical services (EMS) requires professional educators who are knowledgeable about teaching and learning strategies, classroom management, assessment and evaluation, technology in learning, legal implications in education, program infrastructure design, and administering programs of excellence to meet state and national accreditation guidelines. Foundations of Education: An EMS Approach, Third Edition, provides EMS educators with the tools, ideas, and information necessary to succeed in each of these areas.The content reflects how current educational knowledge and theory uniquely apply to EMS students, educators, and programs.This textbook is used in the NAEMSE Instructor Courses, and is an excellent reference for all EMS educators, as well as educators in allied health professions.Evidence-Based ContentIn addition to foundational topics such as teaching philosophy and classroom management, the text covers brain-based learning, accreditation and program evaluation, emerging technologies, and assessment strategies. It guides educators to write objectives, prepare lesson plans, and deliver education in engaging ways to maximize student learning. Grounded in this information, EMS educators can promote effective education regardless of the type of course or setting.Highlights-Covers current educational theory and teaching methodologies specific to EMS-Meets and exceeds the latest DOT National Guidelines for Educating EMS Instructors-Offer practical advice and scenarios in the form of Teaching Tips and Case in Points




Artwise Visual Arts 7-10 for the Australian Curriculum


Book Description

This new edition of Artwise: Visual Arts for theAustralian Curriculum is specifically written toaddress the Visual Arts learning area within the AustralianCurriculum. It provides a stimulating resource for students inYears 7 to 10, with a broad range of Australian and internationalartists, and a balance of traditional and contemporary examples.The overall sequencing of chapters demonstrates a progression indifficulty of subject matter, which allows teachers to dip in andout according to the year level and ability of their students inorder to work towards the appropriate Australian Curriculum Yearlevel standard. Artwise: Visual Arts for the AustralianCurriculum incorporates an offering of integratedunits that provide the optimum teaching balance between theAustralian Curriculum: The Arts strands of Making and Respondingwithin an overall thematic framework. Each unit is begun with a range of suggested Making tasksthat use step-by-step instructions to guide students through theirown creative process. Sample student works and a wide range ofworks (practices) from recognised artists allow students toinvestigate these and find their own inspiration. The Responding strand allows students to analyse theviewpoints offered by the artworks, with Self-reflection activitieson the eBookPLUS placing the student at the centre of the learningexperience, setting goals and evaluating their learning. Key features: ? Addresses the Visual Arts learning area within theAustralian Curriculum: The Arts ? Delivers a flexible approach to meet the needs ofstudents from the introductory years 7-8 to elective years 9-10 ? Begins with an introductory chapter that covers safety andbasic art techniques ? Presents graded and carefully sequenced units thatintegrate Making and Responding strands ? Provides step-by-step instructions for students? ownartwork ? Presents a wide range of artists and their practices acrosstraditional, contemporary, ATSI and Asian sources Artwise: Visual Arts for the Australian Curriculum 7-10eBookPLUS is an electronic version of the textbook and acomplementary set of targeted digital resources. The eBookPLUS features: ? video interviews with featured artists ? weblinks ? self-reflection activities ? interactive vocabulary builders ? eLessons that pair interviews with related worksheets These flexible and engaging ICT activities are available onlineat the JacarandaPLUS website (www.jacplus.com.au).




Business Marketing Management B2B, Loose-Leaf Version


Book Description

Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.




Infants and Children


Book Description

A best-selling, chronologically organized child development text, Berk and Meyers’ Infants and Children: Prenatal Through Middle Childhood is relied on in classrooms worldwide for its clear, engaging writing style, exceptional multicultural and cross-cultural focus, rich examples, and long-standing commitment to presenting the most up-to-date scholarship while also offering students research-based, practical applications that they can relate to their personal and professional lives. The authors takes an integrated approach to presenting development in the physical, cognitive, emotional, and social domains; emphasize the complex interchanges between heredity and environment; and provide exceptional attention to culture.--Publisher's description.







College Accounting, Chapters 1-24


Book Description

COLLEGE ACCOUNTING, 11E, International Edition maintains its dedicated emphasis on the significance of the College Accounting course as true groundwork for students' future classes, jobs, and careers. This market leading text builds student skills in the areas of accounting knowledge, technology, communication, ethics, and critical thinking, providing students the skills needed to be successful in life and work. With a focus on small business, COLLEGE ACCOUNTING, 11E, International Edition, provides real-world context that keeps chapter content relevant and vital.You can now assign, grade, and assess your students' progress quickly and easily with CengageNow for COLLEGE ACCOUNTING, 11E, International Edition. End-of-chapter materials are available online, and your students can test their mastery of new concepts via a personalized study plan.