Author : Pooja Mittal
Publisher : Odyssey Books
Page : 174 pages
File Size : 10,84 MB
Release : 2010-09
Category : Poetry
ISBN : 0980690986
Silence is never silent, so long as there is a listening ear. In her newest collection of poetry, Pooja Mittal listens to the silences that populate our world-silences of discord and reverence, of consciousness and death. These vast and impenetrable silences fill the spaces within us and without; they give meaning to the substance of our lives, to the voices we hear and the words we speak. Here, in Subliminal Dust, Mittal transcribes those silences and gives them speech.
Author : Rastko R. Selmic
Publisher : Springer
Page : 223 pages
File Size : 16,20 MB
Release : 2016-11-02
Category : Computers
ISBN : 3319467697
This book presents a comprehensive overview of wireless sensor networks (WSNs) with an emphasis on security, coverage, and localization. It offers a structural treatment of WSN building blocks including hardware and protocol architectures and also provides a systems-level view of how WSNs operate. These building blocks will allow readers to program specialized applications and conduct research in advanced topics. A brief introductory chapter covers common applications and communication protocols for WSNs. Next, the authors review basic mathematical models such as Voroni diagrams and Delaunay triangulations. Sensor principles, hardware structure, and medium access protocols are examined. Security challenges ranging from defense strategies to network robustness are explored, along with quality of service measures. Finally, this book discusses recent developments and future directions in WSN platforms. Each chapter concludes with classroom-tested exercises that reinforce key concepts. This book is suitable for researchers and for practitioners in industry. Advanced-level students in electrical engineering and computer science will also find the content helpful as a textbook or reference.
Author : Martin Lindstrom
Publisher : Currency
Page : 274 pages
File Size : 41,85 MB
Release : 2010-02-02
Category : Business & Economics
ISBN : 0385523890
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Author : Nathalie Sedgwick Colby
Publisher :
Page : 328 pages
File Size : 47,71 MB
Release : 1927
Category : New York (N.Y.)
ISBN :
Author : Arthur Bard
Publisher : Penguin
Page : 364 pages
File Size : 50,39 MB
Release : 2002-07-01
Category : Science
ISBN : 144062576X
You’re no idiot, of course. You know your own mind, but when it comes to understanding what’s really going on in your head—all those synapses! all those neurons!—you feel like you’re just about brain-dead. Don’t let it unnerve you! The Complete Idiot’s Guide® to Understanding the Brain proves that you don’t need to be a genius to be in the know—and gives you lots of fun stuff to think about, too. In this Complete Idiot’s Guide®, you get: • The history of human knowledge of the brain. • Insights into what causes brain disorders—and how best to treat them. • Thoughtful tips about the many different ways we learn new information. • Fascinating, little-known facts about the nervous system.
Author : P. Ake Oberg
Publisher : John Wiley & Sons
Page : 444 pages
File Size : 24,21 MB
Release : 2006-03-06
Category : Technology & Engineering
ISBN : 3527604863
Taken as a whole, this series covers all major fields of application for commercial sensors, as well as their manufacturing techniques and major types. As such the series does not treat bulk sensors, but rather places strong emphasis on microsensors, microsystems and integrated electronic sensor packages. Each of the individual volumes is tailored to the needs and queries of readers from the relevant branch of industry. A review of applications for point-of-care diagnostics, their integration into portable systems and the comfortable, easy-to-use sensors that allow patients to monitor themselves at home. The book covers such advanced topics as minimal invasive surgery, implantable sensors and prostheses, as well as biocompatible sensing.
Author : Patrick Fagan
Publisher : Pearson UK
Page : 216 pages
File Size : 49,26 MB
Release : 2016-05-23
Category : Business & Economics
ISBN : 1292074450
In this insightful, engaging and entertaining book, you will learn the amazing secrets of effective communication gleamed in recent years from neuroscience and behavioural economics. You’ll discover 8 simple rules that you can effectively, simply apply to your business and work so your messages are never ignored. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Author : Michael Shermer
Publisher : Bloomsbury Publishing USA
Page : 920 pages
File Size : 20,33 MB
Release : 2002-11-14
Category : Science
ISBN : 1576076547
A thorough, objective, and balanced analysis of the most prominent controversies made in the name of science—from the effectiveness of proposed medical treatments to the reality of supernatural claims. Edited by Michael Shermer, editor and publisher of The Skeptic magazine, this truly unique work provides a comprehensive introduction to the most prominent pseudoscientific claims made in the name of "science." Covering the popular, the academic, and the bizarre, the encyclopedia includes everything from alien abductions to the Bermuda Triangle, crop circles, Feng Shui, and near-death experiences. Fifty-nine brief descriptive summaries and 23 investigations from The Skeptic magazine give skeptical analyses of subjects as far-ranging as acupuncture, chiropractic, and Atlantis. The encyclopedia also gives for-and-against debates on topics such as evolutionary psychology and case studies on topics like police psychics and the medical intuitive Carolyn Myss. Finally, the volumes include five classic works in the history of science and pseudoscience, including the speech William Jennings Bryan never delivered in the Scopes trial, and the first scientific and skeptical investigation of a paranormal/spiritual phenomenon by Benjamin Franklin and Antoine Lavoisier.
Author : Kohei Narisada
Publisher : Springer Science & Business Media
Page : 966 pages
File Size : 50,17 MB
Release : 2013-06-05
Category : Science
ISBN : 1402026668
Constituting the first holistic overview including practical remedies, this handbook provides the background needed by anyone grappling with the complex issue of outdoor lighting and its effects. It describes not only the problems that astronomers and other night sky observers face in reducing the problems of information loss due to light pollution, as well as the problems lighting technologists face in optimising outdoor lighting installations that cause little or no light pollution. The first part is directed to decision makers and managers of outdoor space and covers the areas of general interest, culminating in recommendations to reduce the impact of light pollution. The second part is directed primarily to scientists and engineers, as a support to the design and maintenance of outdoor lighting installations, with special reference to astronomical observations. Elaborating issues from the first part, these contributions include examples that refer to specific outdoor lighting projects and to more general policy and educational measures. Written for designers of lighting equipment and managers of astronomical observatories, but also aimed at the authorities and decision makers responsible for the organization and maintenance of the public space, it will serve a good purpose in graduate or postgraduate curricula for scientists, engineers, economists and law students. This handbook fills the gap that exists between astronomical textbooks, engineering texts and popular brochures about light pollution.
Author : Freeman Fly
Publisher : Freeman Fly
Page : 126 pages
File Size : 22,70 MB
Release : 2013-03-21
Category : Reference
ISBN : 0989098818
Weird Stuff is an occult conspiracy digest of pop culture, politics, and new technologies in an easy-to-read fully illustrated tabloid magazine format. There has never been a book like it! Explore "High Profile Rituals" on prime-time television. Understand how your children are being programmed to kill with "Princess/Warrior" propaganda. Discover the truth about science fiction and technologies used to control your mind. Weird Stuff goes where only the few dare tread! Where else will you find Aleister Crowley, Walt Disney, Lady Gaga, the Queen, and Barack Obama all in one conspiracy theory?
