Submit Now


Book Description

Usability is not enough. This book shows what it takes to design a site so browsers become buyers: the ultimate measurement of success for an e-commerce site. Designing Persuasive Web Sites: Submit Now examines how customers search, evaluate, and make decisions realistically-not using marketing guesstimates. This book focuses on changing the mindset from selling to customers to helping them buy. It begins by exploring how customers make decisions and how that integrates with the online experience. It presents tangible design ideas that can be instantly applied to sites to make them more effective. Real examples are used to provide insight and inspiration that can be directly applied to a multitude of sites. The book provides a simplified description of the essential process necessary for designing a site that gets visitors to click. It concludes with guidelines to for designing any transaction-oriented site.




New York Court of Appeals. Records and Briefs.


Book Description

Volume contains: (New York Court of Appeals Record & Briefs; Index to Court of Appeals & Appelllate Division) (Raymond S. Sorrentino Proof of Last Will & Testament) (Raymond S. Sorrentino Proof of Last Will & Testament) (Raymond S. Sorrentino Proof of Last Will & Testament) (Raymond S. Sorrentino Proof of Last Will & Testament) (Raymond S. Sorrentino Proof of Last Will & Testament) (Isabella Wharton Proof of Last Will & Testament v Edmund O. Austin, et al) (Isabella Wharton Proof of Last Will & Testament v Edmund O. Austin, et al) (Isabella Wharton Proof of Last Will & Testament v Edmund O. Austin, et al) (Isabella Wharton Proof of Last Will & Testament v Edmund O. Austin, et al) (Ppl of the State of NY, ex rel., Gordon Meredith v Elizabeth Meredith & Mae finnegan) (Ppl of the State of NY, ex rel., Gordon Meredith v Elizabeth Meredith & Mae finnegan) (Ppl of the State of NY v Doubleday & Co., Inc) (Ppl of the State of NY v Doubleday & Co., Inc) (Ppl of the State of NY v Doubleday & Co., Inc) (Ppl of the State of NY v Doubleday & Co., Inc)







Popular Science


Book Description

Popular Science gives our readers the information and tools to improve their technology and their world. The core belief that Popular Science and our readers share: The future is going to be better, and science and technology are the driving forces that will help make it better.







Thinking Like Your Editor: How to Write Great Serious Nonfiction and Get It Published


Book Description

Distilled wisdom from two publishing pros for every serious nonfiction author in search of big commercial success. Over 50,000 books are published in America each year, the vast majority nonfiction. Even so, many writers are stymied in getting their books published, never mind gaining significant attention for their ideas—and substantial sales. This is the book editors have been recommending to would-be authors. Filled with trade secrets, Thinking Like Your Editor explains: • why every proposal should ask and answer five key questions; • how to tailor academic writing to a general reader, without losing ideas or dumbing down your work; • how to write a proposal that editors cannot ignore; • why the most important chapter is your introduction; • why "simple structure, complex ideas" is the mantra for creating serious nonfiction; • why smart nonfiction editors regularly reject great writing but find new arguments irresistible. Whatever the topic, from history to business, science to philosophy, law, or gender studies, this book is vital to every serious nonfiction writer.







An English Garner


Book Description







Supreme Court


Book Description