Book Description

The third book in J. K. Spencer¿s AuthorsOpen series ¿ Writing and Self-Publishing A Successful Newsletter, unveils the world of e-mail and newsletter marketing and distribution channels. E-mail and newsletters are just two of the many resources used to get exposure ¿ brand recognition ¿ to your products, services, and businesses. Whether your intention is personal branding, company branding, or developing product and service brand families, you will need e-mail addresses to communicate. As you grow, you may also want to incorporate newsletters into your brand portfolio. Newsletters can be used to convey news events, plans, and customer support information to customers ¿ improving the way your company functions. Many people also start newsletters to achieve social, political, or cultural goals rather than commercial goals. Most newsletters speak to a small number of carefully selected readers, as opposed to magazines that target mass audiences. The success of a newsletter depends on how good the market niche is, how compelling the newsletter is, and how well you manage the business side of the newsletter. Traditionally, newsletters found their readership by using e-mail, direct mail or card deck programs. Today, with the pervasiveness of the Internet, almost all newsletters also use web sites, blogs, Twitter, and social network accounts to promote circulation. All of these circulation strategies are designed to draw in the reader, secure the initial purchase, and convert the initial purchase into a subscription ¿ closing the deal is paramount.