Successful Case Studies in the Canary Islands' Tourism Industry


Book Description

This book offers an interesting overview of good practices in the tourism industry. Its main strength is that its focus is not solely limited to hotels; rather, it provides several snapshots of the way economic activities of various different natures have been properly managed in order to make the Canary Islands a successful symbol of integrated tourist supply for a range of customers. Each case study provided here offers particular insights into the way local resources, including physical, environmental, human, and entrepreneurial factors, have been exploited in order to boost tourism. The book can be also serve as a reference tool for those who are thinking about improving their business or starting a new one.




Successful Case Studies in the Canary Islands' Tourism Industry


Book Description

"This book offers an interesting overview of good practices in the tourism industry. Its main strength is that its focus is not solely limited to hotels; rather, it provides several snapshots of the way economic activities of various different natures have been properly managed in order to make the Canary Islands a successful symbol of integrated tourist supply for a range of customers. Each case study provided here offers particular insights into the way local resources, including physical, environmental, human, and entrepreneurial factors, have been exploited in order to boost tourism. The book can be also serve as a reference tool for those who are thinking about improving their business or starting a new one."




Delivering Tourism Intelligence


Book Description

This volume demonstrates that tourism research can deliver quality implications for a range of stakeholders. Contributions from authors across the continents serve to illustrate ways in which academic analysis can, and does, result in action.




Tourist Behaviour


Book Description

Comprehensive and accessible, this Companion offers a thorough investigation into both traditional and fresh topics in tourist behaviour and experience. Arranged chronologically, the chapters examine tourist experience from the very idea of a tourist visit to the aftermath of returning home.




International Case Studies on Tourism Destination Management and COVID-19


Book Description

International Cases on Tourism Destination Management and COVID-19 provides students, lecturers and practitioners with an essential real-life resource on how different tourism destinations around the world have been impacted by, and responded to, the COVID-19 pandemic. These 34 in-depth case studies from the Americas, the APAC region, Europe, and the Middle East allow a global perspective, and acts as a toolkit than can be used to design a better future for tourism destinations that embraces sustainability and collaboration. For each case study, secondary sources such as media articles, industry and government reports, campaign materials, websites and social media channels have been closely analysed. In addition, interviews have been conducted with destination marketers, government officials, tour operators, professional guides, and hotel managers to provide a holistic view for each destination. Each case study is structured around COVID-19 impacts, responses and outcomes, and includes further reading, video links, and discussion questions to challenge students further in their self-study and to encourage in-class discussions. This is an essential resource for tourism students and lecturers across the curriculum, and a fascinating read for anyone in the business of tourism.




Corporate Entrepreneurship and Innovation in Tourism and Hospitality


Book Description

The dynamic characteristic of the tourism and hospitality industry under the influence of micro and macro environment factors requires future professionals to be equipped with appropriate skills and competencies to deal with such factors in real life practices. In this book, scholars and industry experts analyse case studies related to real-world scenarios to expand the body of knowledge, inspiring future research and developing the field. The Editors have compiled a compelling set of case studies covering topics centred around corporate entrepreneurship, including innovation, marketing and digital marketing, crisis management, quality development, product development and sustainability with a particular emphasis on post-Covid-19 recovery. The case studies included cover five regions, Europe, Africa, the Americas, Australia and Asia, offering enriching and diverse perspectives. This unique collection will be a valuable resource for scholars and upper-level students across corporate entrepreneurship and innovation, as well as those researching and studying n the tourism and hospitality fields.




Mauritius: A successful Small Island Developing State


Book Description

The economic upturn and performance of Mauritius is a far cry from predictions made in the 1960s. The island’s remarkable economic performance since the 1980s can been attributed to a multitude of factors instrumental to the success of the economy, including structural reforms, outward looking export orientated strategies, diversification in the manufacturing, tourism and financial services sectors amongst others, sound economic governance and institutions, and significant investment in human capital. This book attempts to provide a detailed analysis of the various key ingredients which have helped to propel Mauritius to its current status. The various chapters provide important readings for both academics and policymakers, with the final chapter providing key policy strategies which the government needs to implement to help Mauritius graduate to the next level of development: namely to that of a high-income economy and, in moving out of the middle-income trap, laying the foundations for future growth and shared prosperity in the light of both domestic challenges and global constraints.




Marketing for Tourism, Hospitality & Events


Book Description

Framed within basic marketing principles, Marketing for Tourism, Hospitality & Events highlights the global shift in tourism demographics today, placing a particular emphasis on the role of digital technology and its impact on travel products and services. Covering developments across a broad range of topics such as contemporary tourism marketing, understanding today′s consumer, and the importance of public relations and personal selling, key industry changes are captured throughout the text. ′Lessons from a Marketing Guru′ feature personal insights from real world practitioners, and ′Digital Spotlights′ highlight the ways in which social media and the Internet have transformed tourism, hospitality and events the world over. These features are further enhanced by ′Marketing in Action′ case-studies in each chapter that highlight the international realities of tourism, hospitality and events marketing in practice. These include: Spiritual Tourism in Tamil Nadu, India Social media listening at Marriott’s headquarters in Hong Kong The Deer Hunt Festival in Winneba, Ghana Music-themed hotels in Prague, Amsterdam, Berlin and Mexico The promotion of Hawaii through film and television Dark Tourism in Vietnam The book is complemented by a companion website featuring a range of tools and resources for lecturers and students, including PowerPoint slides, an instructor manual, a test bank of multiple choice questions and author-curated video links to make the examples in each chapter come to life. Ideal for undergraduate and postgraduate students looking for an introductory text to marketing for tourism, hospitality and events.




Shallow Geothermal Energy


Book Description

This book is the outcome of more than a decade of research and technical development activities at Spain’s Geological Survey (IGME) concerning shallow geothermal energy, which were pursued in collaboration with other public bodies and European entities. It presents a compilation of papers on the theoretical foundations of, and practical aspects needed to understand the thermal regime of the topmost subsoil, up to 400 m deep, and the exceptional properties that this underground environment offers, which make it the ideal thermal reservoir for heating, ventilation, and air conditioning (HVAC). In the book’s first section, the basic theory of thermodynamics as applied to shallow geothermal energy, heat transfer and fluid mechanics in the geological porous medium is developed. The nature of the subsoil’s thermal regime in general and in the urban environment in particular is described. The second section introduces readers to the fundamental aspects of thermal installations equipped with geothermal heat pumps, describes the types of geothermal exchangers most commonly used, and reviews the techniques used to obtain the thermal parameters of the terrain. It also discusses the potential environmental impacts of shallow geothermal activity and corresponding management strategies, as well as the legal aspects of its regulation for the governance of shallow geothermal resources in the EU in general and Spain in particular. In closing, the book highlights examples of the methodologies’ applications, developed by IGME in the city of Zaragoza and the Canary Islands. The theoretical foundations, systematics and concrete applications make the book a valuable reference source for hydrogeologists, engineers and specialized technicians alike.




Managing Coastal Tourism Resorts


Book Description

The vast majority of existing academic research of coastal tourism resort management has been undertaken in northern and southern Europe at the expense of a wider global consideration. This book aims to address this deficit and develop a global perspective on the management issues facing coastal resorts. By drawing on examples, it incorporates a detailed analysis of a range of economic, socio-cultural, political and environmental issues which are being experienced, to differing extents, by coastal tourism resorts which are at different life-cycle stages of development. The major management themes highlighted include the processes of restructuring, attempts to develop sustainable agendas and environmental issues of developing resorts in sensitive areas. Written by key experts, this book provides a critical assessment of the key management issues facing coastal tourism resorts globally. In doing so, it represents more than a mere amalgamation of existing literature as it aims to advance conceptual understanding of resort evolution and change.