Successful International Marketing Begins at Home, an Introduction
Author : Peter M. Banting
Publisher :
Page : 92 pages
File Size : 12,57 MB
Release : 1987
Category : Export marketing
ISBN :
An Introduction to International Marketing
Author : Keith Lewis
Publisher : Kogan Page Publishers
Page : 194 pages
File Size : 40,78 MB
Release : 1998
Category : Business & Economics
ISBN : 9780749422462
Book Description
This jargon-free introduction de-mystifies the language of international marketing, providing a guide that is both accessible and essentially practical in nature. You will find advice on how to market products and services internationally, and demonstrations in the form of case studies to show how these devices can work in the real world. The book is written in an authoritative and easily accessible way and will be useful to marketing practitioners and students (CAM, CIM) alike.
Introduction to Business
Author : Lawrence J. Gitman
Publisher :
Page : 732 pages
File Size : 24,71 MB
Release : 2018
Category : Business
ISBN : 9781947172555
Book Description
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond.
The Silk Road to International Marketing
Author : Tim Ambler
Publisher : FT Press
Page : 248 pages
File Size : 26,39 MB
Release : 2000
Category : Business & Economics
ISBN :
Book Description
"The Silk Route to International Marketing" presents a new model for international marketing that encompasses every aspect of successful international marketing. Relevant to small businesses and global organizations alike, this book covers planning, decision making and implementation.
International Marketing (with Casebook): Managing Worldwide Operations in a Changing International Environment
Author : Ph.D. Dana-Nicoleta Lascu
Publisher : Dreamtech Press
Page : 368 pages
File Size : 35,22 MB
Release : 2003-05-03
Category : Marketing
ISBN : 9788177223705
Book Description
This book on International marketing adopts a strategic, applications-oriented approach to country- and region-specific environments. Throughout the text, these concepts are illustrated through interviews with international and local (national) marketing. It contains vivid and memorable examples that help students retain international marketing theory and facts. Each chapter of this book begins with key terms and an outline along with learning objectives. Discussion questions are given at the end. It also contains interviews with consumers that are used to illustrate a number of consumer behavior issues in the chapters.· Part I. Introduction to International Marketing · Part II. The International Marketing Environment · Part III. International Marketing Strategy Decisions · Part IV. Managing the International Marketing Mix· Part V. International Marketing Strategy: Implementation
Marketing Research for Managers
Author : Sunny Crouch
Publisher : Routledge
Page : 392 pages
File Size : 11,40 MB
Release : 2003
Category : Business & Economics
ISBN : 0750654538
Book Description
This practical introduction to marketing research covers the range of marketing research techniques. It describes how each stage in the research process is carried out with an appreciation of their strengths and weaknesses.
Marketing
Author : Geoffrey Lancaster
Publisher : Routledge
Page : 444 pages
File Size : 47,42 MB
Release : 2002
Category : Business & Economics
ISBN : 0750643811
Book Description
Theory and information are presented at just the right depth to allow rapid and high quality learning for all business and marketing students.
Successful Marketing at Home and Abroad
Author : American Marketing Association
Publisher :
Page : 730 pages
File Size : 24,78 MB
Release : 1958
Category : Export marketing
ISBN :
Book Description
INTRODUCTION TO INTERNATIONAL MARKETING.
Author : Alberta. Alberta Economic Development and Trade. TRADE AND INVESTMENT DIVISION.
Publisher :
Page : pages
File Size : 10,90 MB
Release : 1987
Category :
ISBN :
Book Description
How to Start a Successful Home Business
Author : Karen Cheney
Publisher : Grand Central Publishing
Page : 152 pages
File Size : 22,47 MB
Release : 2009-06-27
Category : Business & Economics
ISBN : 0446562270
Book Description
With computer, fax machines, and other technologies becoming commonplace, more and more people are running businesses from their homes and making a good living in the process. "Money" has been tracking the trend, and, in this new guide, two of the magazine's writers explain how to turn a hobby into a business, find money to start, create a winning business plan, manage cash flow, write great press releases, find low-cost health insurance and safeguard retirement, and much more.
