Author : Eugene Fred Seehafer
Publisher :
Page : 602 pages
File Size : 18,59 MB
Release : 1951
Category : Radio advertising
ISBN :
TV commercials in the US / campaigns / audience.
Author : Lawrence R. Samuel
Publisher : University of Texas Press
Page : 441 pages
File Size : 37,71 MB
Release : 2009-03-06
Category : Performing Arts
ISBN : 0292774761
“A lively history” of how TV advertising became a defining force in American culture between 1946 and 1964(Technology and Culture). The two decades following World War II brought television into homes and, of course, television commercials. Those commercials, in turn, created an image of the postwar American Dream that lingers to this day. This book recounts how advertising became a part of everyday lives and national culture during this midcentury period, not only reflecting consumers’ desires but shaping them, and broadcasting a vivid portrait of comfort, abundance, ease, and happy family life and, of course, keeping up with the Joneses. As the author asserts, it’s nearly impossible to understand our culture without contemplating these visual celebrations of conformity and consumption, and this insightful, entertaining volume of social history helps us do just that.
Author : Patricia Beall Hamill
Publisher :
Page : 52 pages
File Size : 34,8 MB
Release : 1960
Category : Radio in education
ISBN :
Sixteen-year-old Tabitha, the daughter of a preacher who believes science is Satan's work, longs to study at a university and dig for dinosaur bones, but in South Dakota at the end of the nineteenth century such ambitions are discouraged.
Author : Marc G. Weinberger
Publisher : Lexington Books
Page : 210 pages
File Size : 32,61 MB
Release : 1994
Category : Business & Economics
ISBN : 9780669250039
To learn more about Rowman & Littlefield titles please visit us at www.rowmanlittlefield.com.
Author : Victor Prooth
Publisher : American Mass Media Corporation
Page : 145 pages
File Size : 31,29 MB
Release : 2006
Category : Radio advertising
ISBN : 9780978559700
The Common-Sense Approach to Radio Advertising!www.RadioAdvertisingBook.com- When to Advertise on Radio - How to Measure Your Return on Radio Advertising - Seven Steps to Buying Radio Advertising - Six Components of a Successful Radio Campaign - How to Create Radio Commercials that Sell - Radio: Your Ultimate Salesperson - Effective Scheduling - Basic Media Math - How to Get the Most Out of Your Account Executive - When to Hire an Advertising Agency - Advertising & Promotion Laws - Play-by-Play Sports Radio: Theatre of the Mind Exemplified - Ten Sins in Radio Advertising - Five Things That Radio Cannot Do - The Future of Radio
Author : United States. Office of Education
Publisher :
Page : 708 pages
File Size : 33,84 MB
Release : 1956
Category : Education
ISBN :
Author : Charles L. Ponce de Leon
Publisher : University of Chicago Press
Page : 331 pages
File Size : 14,61 MB
Release : 2016-09-09
Category : History
ISBN : 022642152X
Ever since Newton Minow taught us sophisticates to bemoan the descent of television into a vast wasteland, the dyspeptic chorus of jeremiahs who insist that television news in particular has gone from gold to dross gets noisier and noisier. Charles Ponce de Leon says here, in effect, that this is misleading, if not simply fatuous. He argues in this well-paced, lively, readable book that TV news has changed in response to broader changes in the TV industry and American culture. It is pointless to bewail its decline. "That s the Way It Is "gives us the very first history of American television news, spanning more than six decades, from Camel News Caravan to Countdown with Keith Oberman and The Daily Show. Starting in the latter 1940s, television news featured a succession of broadcasters who became household names, even presences: Eric Sevareid, Walter Cronkite, David Brinkley, Peter Jennings, Brian Williams, Katie Couric, and, with cable expansion, people like Glenn Beck, Jon Stewart, and Bill O Reilly. But behind the scenes, the parallel story is just as interesting, involving executives, producers, and journalists who were responsible for the field s most important innovations. Included with mainstream network news programs is an engaging treatment of news magazines like "60 Minutes" and "20/20, " as well as morning news shows like "Today" and "Good Morning America." Ponce de Leon gives ample attention to the establishment of cable networks (CNN, and the later competitors, Fox News and MSNBC), mixing in colorful anecdotes about the likes of Roger Ailes and Roone Arledge. Frothy features and other kinds of entertainment have been part and parcel of TV news from the start; viewer preferences have always played a role in the evolution of programming, although the disintegration of a national culture since the 1970s means that most of us no longer follow the news as a civic obligation. Throughout, Ponce de Leon places his history in a broader cultural context, emphasizing tensions between the public service mission of TV news and the quest for profitability and broad appeal."
Author :
Publisher :
Page : 12 pages
File Size : 39,20 MB
Release : 1954
Category :
ISBN :
Author : Alvin Eicoff
Publisher : N T C Business Books
Page : 0 pages
File Size : 18,37 MB
Release : 1995
Category : Advertising media planning
ISBN : 9780844235189
In recent years broadcast marketing has become the hottest way to sell products. And, as is usually true with "hot" areas, there are lots of instant, self-proclaimed experts. That's why it's so important to get your copy of Direct Marketing Through Broadcast Media if you plan to use this powerful medium. Authored by Al Eicoff, one of the pioneers of broadcast direct marketing, it is contemporary, covering all of the newest media forms and techniques. And, like few books ever written on the subject, it gives the broader perspective because it is based on a lifetime of success. You get the total picture of where broadcast direct marketing has been and where it's headed.
Author : Paul Weyland
Publisher : AMACOM Div American Mgmt Assn
Page : 223 pages
File Size : 49,38 MB
Release : 2007-09-19
Category : Business & Economics
ISBN : 0814409806
For the right person, a career in media sales can be glamorous, rewarding, and lucrative. But without the right guidance, it can also be challenging. Author Paul Weyland has decades of experience working with local direct clients. Now, in Successful Local Broadcast Sales he shares his hard-won wisdom, showing television, radio, and cable salespeople how to get more sales. This invaluable resource gives readers the tools they need to: • get appointments • write great proposals and presentations • sell against other media like newspapers and the Internet • overcome rate resistance • close sales without alienating their clients • create genius creative without being a creative genius • calculate ROI for the client’s advertising dollar • land long-term contracts with local businesses • negotiate more effectively Honest, practical, and accessible, this is the one handbook that shows novice and veteran salespeople how to thrive—not just survive—in the media business.
