Book Description

Engaging, supportive, and relevant. This is the ideal introduction to business offering diverse cases and coverage of the latest issues affecting businesses today to empower students on their course and beyond. With a contemporary approach to the topic, Foundations of Business provides a truly accessible and engaging guide that reflects current business environments and the global nature of business. Rich withinternational insights from the real world, this text is your key to gaining a holistic understanding of business and organisations in this modern world. Starting first by exploring the different types of organizations and theirstructures, you will then move on to explore the core aspects of a business such as marketing, accounting and finance; as well as the more people-centred issues such as leadership and business ethics. In engaging with this text, you will also develop a firm understanding of key external issues such as the competitive environment; and the political, economic, social, and technological contexts in which businesses operate.Intricately interwoven throughoutFoundations of Business is a series of learning tools and features, all of which have been carefully crafted to help you apply theory in practice. Take the opportunity to put yourselves in the shoes of a managerand discuss how you'd approach certain business challenges; develop your skills in analysing business data; examine real-world business challenges from around the globe - and more.The following additional resources are also available to students:Practitioner videosCareer insight videosShort (3-5 minute) video explanations of key concepts with further illustrative examplesGuidance on answeringthe Business insight questions in the bookA list of web links to the financial statements referenced in the bookSkills set Exemplar essays, and sample exam answersMultiple-choicequestionsFlashcard glossaryAdopting lecturers will have access to the following teaching support resources:Case study updates Guidance on answering discussion question from practitioner videoSeminar activitiesExample essay and examination questionsPowerPoint slidesSelling Points- The only book on the marketto effectively bridge the gap between school and university level education.- Strongly supports the development of practical skills and highlights the relevancy of content to the world of work to help students better apply theory in practice andthink to the future beyond their studies.- Avoids the Western-bias present in some existing books through exploration of global companies and practices such as entrepreneurship in Africa, Sony's Code of Conduct in Japan, the rise in food prices in Russia, and legislation in India limiting Chinese investments in Indian firms. This is evidenced through the Case Studies, Business Insights, as well as throughout the text itself.- Reflects a contemporary focus throughexploration of current issues, better reflecting what businesses increasingly need to take into account in today's world.Digital formats and resources:This text isavailable for students and institutions to purchase in a variety of formats and is supported by online resources.The enhanced e-book gives students the flexibility to support their learning in ways that work best for them; embedded resources include practitioner interview videos, author videos which offer pithy explanations of key concepts, multiple-choice questions, a flashcard glossary and more.