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Making Numbers Count

Author : Chip Heath

Publisher : Simon and Schuster

Page : 208 pages

File Size : 16,12 MB

Release : 2022-01-11

Category : Business & Economics

ISBN : 1982165456

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Book Description

A clear, practical, first-of-its-kind guide to communicating and understanding numbers and data—from bestselling business author Chip Heath. How much bigger is a billion than a million? Well, a million seconds is twelve days. A billion seconds is…thirty-two years. Understanding numbers is essential—but humans aren’t built to understand them. Until very recently, most languages had no words for numbers greater than five—anything from six to infinity was known as “lots.” While the numbers in our world have gotten increasingly complex, our brains are stuck in the past. How can we translate millions and billions and milliseconds and nanometers into things we can comprehend and use? Author Chip Heath has excelled at teaching others about making ideas stick and here, in Making Numbers Count, he outlines specific principles that reveal how to translate a number into our brain’s language. This book is filled with examples of extreme number makeovers, vivid before-and-after examples that take a dry number and present it in a way that people click in and say “Wow, now I get it!” You will learn principles such as: -SIMPLE PERSPECTIVE CUES: researchers at Microsoft found that adding one simple comparison sentence doubled how accurately users estimated statistics like population and area of countries. -VIVIDNESS: get perspective on the size of a nucleus by imagining a bee in a cathedral, or a pea in a racetrack, which are easier to envision than “1/100,000th of the size of an atom.” -CONVERT TO A PROCESS: capitalize on our intuitive sense of time (5 gigabytes of music storage turns into “2 months of commutes, without repeating a song”). -EMOTIONAL MEASURING STICKS: frame the number in a way that people already care about (“that medical protocol would save twice as many women as curing breast cancer”). Whether you’re interested in global problems like climate change, running a tech firm or a farm, or just explaining how many Cokes you’d have to drink if you burned calories like a hummingbird, this book will help math-lovers and math-haters alike translate the numbers that animate our world—allowing us to bring more data, more naturally, into decisions in our schools, our workplaces, and our society.



Can You Learn to Be Lucky?

Author : Karla Starr

Publisher : Penguin

Page : 268 pages

File Size : 16,99 MB

Release : 2018-08-14

Category : Psychology

ISBN : 069813981X

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Book Description

“I don't know when I've been so wowed by a new author” –Chip Health, co-author of The Power of Moments and Switch A talented journalist reveals the hidden patterns behind what we call "luck" -- and shows us how we can all improve outcomes despite life’s inevitable randomness. "Do you believe in luck?" is a polarizing question, one you might ask on a first date. Some of us believe that we make our own luck. Others see inequality everywhere and think that everyone’s fate is at the whim of the cosmos. Karla Starr has a third answer: unlucky, "random" outcomes have predictable effects on our behavior that often make us act in self-defeating ways without even realizing it. In this groundbreaking book, Starr traces wealth, health, and happiness back to subconscious neurological processes, blind cultural assumptions, and tiny details you're in the habit of overlooking. Each chapter reveals how we can cultivate personal strengths to overcome life’s unlucky patterns. For instance: • Everyone has free access to that magic productivity app—motivation. The problem? It isn’t evenly distributed. What lucky accidents of history explain patterns behind why certain groups of people are more motivated in some situations than others? • If you look like an underperforming employee, your resume can't override the gut-level assumptions that a potential boss will make from your LinkedIn photo. How can we make sure that someone’s first impression is favorable? • Just as people use irrelevant traits to make assumptions about your intelligence, kindness, and trustworthiness, we also make inaccurate snap judgments. How do these judgments affect our interactions, and what should we assume about others to maximize our odds of having lucky encounters? We don’t always realize when the world's invisible biases work to our advantage or recognize how much of a role we play in our own lack of luck. By ending the guessing game about how luck works, Starr allows you to improve your fortunes while expending minimal effort.



How I Learned to Understand the World

Author : Hans Rosling

Publisher : Flatiron Books

Page : 288 pages

File Size : 27,89 MB

Release : 2020-11-10

Category : Biography & Autobiography

ISBN : 1250266904

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Book Description

The moving, playful memoir of Hans Rosling, Swedish statistics mastermind, researcher extraordinaire and author of the global bestseller, Factfulness, with Ola Rosling and Anna Rosling Rönnlund This is a book that contains very few numbers. Instead, it is about meeting people who have opened my eyes. It was facts that helped him explain how the world works. But it was curiosity and commitment that made the late Hans Rosling, author of the bestselling book Factfulness with Ola Rosling and Anna Rosling Rönnlund, the most popular researcher of our time. How I Learned to Understand the World is Hans Rosling’s own story of how he became a revolutionary thinker, and takes us from the swelter of an emergency clinic in Mozambique, to the World Economic Forum at Davos. In collaboration with Swedish journalist Fanny Härgestam and translated by Dr Anna Paterson, Hans Rosling wrote his memoir with the same joy of storytelling that made a whole world listen when he spoke.



The Art of the Possible

Author : Daniel M. Jacobs

Publisher : eBookIt.com

Page : 87 pages

File Size : 21,42 MB

Release : 2013-02

Category : Business & Economics

ISBN : 1456605461

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Book Description

The Art of the Possible Create an Organization with No Limitations offers instructive insight into what works in business, revealing how a few simple tenets can build long-standing excellence and success. An easy-to-use integrated leadership and management guide, this book revolves around the fact that strong, effective leadership is a requirement for any company hoping to become--or remain--relevant and competitive in the twenty-first century's fast-paced business environment. Author Daniel M. Jacobs is one of the nation's leading authorities on public contracting, a position that comes with a considerable wealth of knowledge. In The Art of the Possible, he distills decades of front-line experience from the corporate world into seven chapters. Each explores one of seven practical and proven best practices: get focused, surround yourself with talent, think strategically, forge a high-performance team, manage the fundamentals, maintain discipline, and communicate. Packed with useful guidelines, checklists, and self-assessment tools, the primary objective of this straightforward book is to move the reader to action and to create an organization where things get done. Jacobs includes plenty of real-world examples and success stories, and his determined focus on the positive underscores the importance of hard work and commitment to the improvement of management performance. His seven best practices can be applied across a broad spectrum of businesses, from private industry and government agencies to non-profits and civic organizations, making The Art of the Possible: Create an Organization with No Limitations an indispensable resource for today's developing leaders. Hailed by business leaders as "the kind of book that you really use to solve real problems and achieve real and lasting success" and "a relentless course for success using a step-by-step, straightforward, no-nonsense approach for the creation of an organization with no limits," this concise how-to is a must-read for anyone facing the unique challenges of today's economy.



Converted

Author : Neil Hoyne

Publisher : Penguin

Page : 192 pages

File Size : 20,36 MB

Release : 2022-02-22

Category : Business & Economics

ISBN : 0593420667

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Book Description

When the world’s biggest brands want to sharpen their digital marketing strategy, they call Neil Hoyne – Google’s Chief Measurement Strategist and Senior Fellow at the Wharton School. In his first book, he offers a simple, research-backed playbook that anyone can use to find their best customers and develop relationships that last. Under pressure for quick results and facing fierce marketplace competition, too many marketers are boxed into spaghetti-to-the-wall forms of digital marketing that limit the potential of their long hours, countless experiments, and warehouses of data. And in the end, they watch their competition sprint ahead. But what if you built a business around long-term relationships with customers, using data to understand who they are, what they need, and where to find more customers just like them? You can. And you’ll leave your competitors, with all of their data and their short-term thinking, to poke around in the scraps. In Converted, you will learn how to: • Understand the full value of each relationship • Engage in an ongoing conversation with your best customers • Ask the right questions so you can anticipate your customers’ needs • Find more great customers A real person is always on the other end of the transaction. Converted shows you how to win their hearts.



Summary of Chip Heath & Karla Starr's Making Numbers Count

Author : Milkyway Media

Publisher : Milkyway Media

Page : 19 pages

File Size : 34,29 MB

Release : 2022-03-08

Category : Study Aids

ISBN :

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Book Description

Buy now to get the main key ideas from Chip Heath & Karla Starr's Making Numbers Count Whether you are doing large business transactions or counting apples, numbers are an inescapable part of everyday life. But numbers are not easily digested by the human brain. In Making Numbers Count (2022), Chip Heath and Karla Starr offer helpful tips for translating numbers and making them accessible to everyone. They explore key principles, such as the emotional dimension of numbers, and explain how to make them impactful for any audience. Plenty of practical examples are provided to help readers understand numbers and be able to share their meaning.



Moments of Impact

Author : Chris Ertel

Publisher : Simon and Schuster

Page : 272 pages

File Size : 23,72 MB

Release : 2014-02-11

Category : Business & Economics

ISBN : 1451697627

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Book Description

Two leading experts on designing strategic conversations unveil a simple, creative process that allows teams to tackle their most challenging issues. In our fast-changing world, leaders are increasingly confronted by messy, multifaceted challenges that require collaboration to resolve. But the standard methods for tackling these challenges—meetings packed with data-drenched presentations or brainstorming sessions that circle back to nowhere—just don’t deliver. Great strategic conversations generate breakthrough insights by combining the best ideas of people with different backgrounds and perspectives. In this book, two experts “crack the code” on what it takes to design creative, collaborative problem-solving sessions that soar rather than sink. Drawing on decades of experience as innovation strategists—and supported by cutting-edge social science research, dozens of real-life examples, and interviews with well over 100 thought leaders, executives, and fellow practitioners— they unveil a simple, creative process that leaders and their teams can use to unlock solutions to their most vexing issues. The book also includes a “Starter Kit” full of tools and tips for putting the book’s core principles into practice.



Upstream

Author : Dan Heath

Publisher : Simon and Schuster

Page : 320 pages

File Size : 32,96 MB

Release : 2020-03-03

Category : Business & Economics

ISBN : 1982134747

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Book Description

Wall Street Journal Bestseller New York Times bestselling author Dan Heath explores how to prevent problems before they happen, drawing on insights from hundreds of interviews with unconventional problem solvers. So often in life, we get stuck in a cycle of response. We put out fires. We deal with emergencies. We stay downstream, handling one problem after another, but we never make our way upstream to fix the systems that caused the problems. Cops chase robbers, doctors treat patients with chronic illnesses, and call-center reps address customer complaints. But many crimes, chronic illnesses, and customer complaints are preventable. So why do our efforts skew so heavily toward reaction rather than prevention? Upstream probes the psychological forces that push us downstream—including “problem blindness,” which can leave us oblivious to serious problems in our midst. And Heath introduces us to the thinkers who have overcome these obstacles and scored massive victories by switching to an upstream mindset. One online travel website prevented twenty million customer service calls every year by making some simple tweaks to its booking system. A major urban school district cut its dropout rate in half after it figured out that it could predict which students would drop out—as early as the ninth grade. A European nation almost eliminated teenage alcohol and drug abuse by deliberately changing the nation’s culture. And one EMS system accelerated the emergency-response time of its ambulances by using data to predict where 911 calls would emerge—and forward-deploying its ambulances to stand by in those areas. Upstream delivers practical solutions for preventing problems rather than reacting to them. How many problems in our lives and in society are we tolerating simply because we’ve forgotten that we can fix them?



The Behavioral Code

Author : Benjamin van Rooij

Publisher : Beacon Press

Page : 314 pages

File Size : 39,95 MB

Release : 2021-10-26

Category : Social Science

ISBN : 0807049093

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Book Description

A 2022 PROSE Award finalist in Legal Studies and Criminology A 2022 American Bar Association Silver Gavel Award Finalist A Behavioral Scientist’s Notable Book of 2021 Freakonomics for the law—how applying behavioral science to the law can fundamentally change and explain misbehavior Why do most Americans wear seatbelts but continue to speed even though speeding fines are higher? Why could park rangers reduce theft by removing “no stealing” signs? Why was a man who stole 3 golf clubs sentenced to 25 years in prison? Some laws radically change behavior whereas others are consistently ignored and routinely broken. And yet we keep relying on harsh punishment against crime despite its continued failure. Professors Benjamin van Rooij and Adam Fine draw on decades of research to uncover the behavioral code: the root causes and hidden forces that drive human behavior and our responses to society’s laws. In doing so, they present the first accessible analysis of behavioral jurisprudence, which will fundamentally alter how we understand the connection between law and human behavior. The Behavioral Code offers a necessary and different approach to battling crime and injustice that is based in understanding the science of human misconduct—rather than relying on our instinctual drive to punish as a way to shape behavior. The book reveals the behavioral code’s hidden role through illustrative examples like: • The illusion of the US’s beloved tax refund • German walls that “pee back” at public urinators • The $1,000 monthly “good behavior” reward that reduced gun violence • Uber’s backdoor “Greyball” app that helped the company evade Seattle’s taxi regulators • A $2.3 billion legal settlement against Pfizer that revealed how whistleblower protections fail to reduce corporate malfeasance • A toxic organizational culture playing a core role in Volkswagen’s emissions cheating scandal • How Peter Thiel helped Hulk Hogan sue Gawker into oblivion Revelatory and counterintuitive, The Behavioral Code catalyzes the conversation about how the law can effectively improve human conduct and respond to some of our most pressing issues today, from police misconduct to corporate malfeasance.



Now You See it

Author : Stephen Few

Publisher :

Page : 0 pages

File Size : 32,87 MB

Release : 2009

Category : Information visualization

ISBN : 9780970601988

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Book Description

"Teaches simple, fundamental, and practical techniques that anyone can use to make sense of numbers." - cover.