Summary of Spencer Rascoff & Stan Humphries's Zillow Talk


Book Description

Please note: This is a companion version & not the original book. Sample Book Insights: #1 People still believe that buying a house is the best way to grow your money, even though the housing market has bottomed out and foreclosures are still on the rise. #2 According to data compiled by the World Bank, the US stock market is worth more than $18. 7 trillion. The housing market is even bigger, with estimates suggesting that the value of America’s housing stock is more than $25. #3 The returns on real estate are better than stocks. The risks are lower, and the benefits are more significant. #4 The idea that young professionals should rent while happy families in the ’burbs should own is rooted in popular culture and the expectations of our family and friends. But our thinking about homeownership is mostly based on sentiment.




Zillow Talk


Book Description

How do you spot an area poised for gentrification? Is spring or winter the best time to put your house on the market? Will a house on Swamp Road sell for less than one on Gingerbread Lane? The fact is that the rules of real estate have changed drastically over the past five years. To understand real estate in our fast-paced, technology-driven world, we need to toss out all of the outdated truisms and embrace today's brand new information. But how? Enter Zillow, the nation's #1 real estate website and mobile app. Thanks to its treasure trove of proprietary data and army of statisticians and data scientists, led by chief economist Stan Humphries, Zillow has been able to spot the trends and truths of today's housing market while acknowledging that a home is more than an economic asset. In Zillow Talk, Humphries and CEO Spencer Rascoff explain the science behind where and how we live now and reveal practical, data-driven insights about buying, selling, renting and financing real estate. Read this book to find out why: It's better to remodel your bathroom than your kitchen Putting the word "cute" in your listing could cost you thousands of dollars You shouldn't buy the worst house in the best neighborhood You should never list your house for $444,000 You shouldn't list your house for sale before March Madness or after the Masters Densely packed with entertaining anecdotes and invaluable how-to advice, Zillow Talk is poised to be the real estate almanac for the next generation.




The Sell


Book Description

The nation’s #1 real estate broker and star of Bravo’s Million Dollar Listing New York shares his secrets for superstar success and getting what you want out of life—no matter who you are or what you do. Ten years ago, Fredrik Eklund moved to New York City from his native Sweden with nothing but a pair of worn-out sneakers and a dream: to make it big in the city that never sleeps. Since then, he’s become the top seller in the most competitive real estate market on the planet, brokering multimillion-dollar deals for celebrities, selling out properties all over the city, and charming audiences around the world as one of the stars of the hit Bravo series Million Dollar Listing New York. Now, for the first time, Fredrik shares his secrets so that anyone can find success doing what they love. According to Fredrik, even if you don’t consider yourself a salesperson, you’ve been in sales your whole life because every day you are selling your most important asset: yourself. Whenever you influence, persuade or convince someone to give you something in exchange for what you’ve got—whether it’s a luxury home, a great idea at work, or your profile on Match.com—you are selling. And if you know how to sell the right way, you can live your dream. That is what The Sell is all about. Blending personal stories, hilarious anecdotes, and the expertise he’s gained from his meteoric rise, Fredrik has written the modern guide on becoming successful, a book that tells you how to recognize and cultivate your true talents and make the ultimate sell. From the importance of being your most authentic self to looking like a million bucks even if you don’t have a million bucks (yet!), he shows how intangible factors like personality and charm can get you noticed and make you shine. He also shares his tips and tricks for preparing, persuading, and negotiating so that in any of life’s dealings, you’ll come out a winner. Whether you work on Wall Street or at Wal-Mart, aim to become the top seller at your company or want to impress a first date, The Sell will help you have more personal and professional success, lead a rich and fulfilling life, and have fun along the way.




The Millionaire Real Estate Agent


Book Description

Take your real estate career to the highest level! "Whether you are just getting started or a veteran in the business, The Millionaire Real Estate Agent is the step-by-step handbook for seeking excellence in your profession and in your life." --Mark Victor Hansen, cocreator, #1 New York Times bestselling series Chicken Soup for the Soul "This book presents a new paradigm for real estate and should be required reading for real estate professionals everywhere." --Robert T. Kiyosaki, New York Times bestselling author of Rich Dad, Poor Dad The Millionaire Real Estate Agent explains: Three concepts that drive production Economic, organizational, and lead generation models that are the foundations of any high-achiever's business How to "Earn a Million," "Net a Million," and "Receive a Million" in annual income




The Truth About Trust


Book Description

“This one’s worth reading. Trust me.” —Daniel Gilbert, PhD, bestselling author of Stumbling on Happiness Issues of trust come attached to almost every human interaction, yet few people realize how powerfully their ability to determine trustworthiness predicts future success. David DeSteno’s cutting-edge research on reading trust cues with humanoid robots has already excited widespread media interest. In The Truth About Trust, the renowned psychologist shares his findings and debunks numerous popular beliefs, including Paul Zak’s theory that oxytocin is the “moral molecule.” From education and business to romance and dieting, DeSteno’s fascinating, paradigm-shifting book offers new insights and practical takeaways that will forever change how readers understand, communicate, and make decisions in every area of life.




Full Value


Book Description

Your Guide to the Best Way to Sell Your Home When it comes time to sell, homeowners today face an overwhelming amount of advice on how to sell quickly and for the highest price possible. For these sellers, trying to understand what actions truly matter when selling a home can feel like an impossible task. And selling a home the wrong way can result in sellers losing out on thousands of dollars of potential finance gain. Fortunately, research has shown how taking a few select actions can make a significant difference in the sale price of the home, a difference worth 5% or even 10% of the value of the home. In Full Value, real estate agent, management consultant, and strategy expert Jack Richards shows homeowners, real estate agents, and investors how to identify and showcase sources of value in residential property. Drawing insights from academic and industry studies, Full Value provides homeowners with practical, fact-based advice on how to sell their homes for maximum value. The value-enhancing strategies in this book will show you how to sell your home at a higher price and for greater profit than would be possible otherwise.




If You Could Live Anywhere


Book Description

Even when your job can be done from anywhere, the place you call home still matters—a lot. By the old rules of work, your dream career determines where you live. If you want to make movies, move to Los Angeles. If you want to work in publishing, you must be in New York. And if you're launching a start-up, you'll only succeed in Silicon Valley. But with the meteoric rise of remote and freelance work, more people than ever are becoming location independent. Even doctors, teachers, and other people in more traditional occupations have to make tough choices about where they settle, because living in the right place can still make all the difference for your success and happiness. So if work won't dictate where you live, how will you ever decide? If You Could Live Anywhere answers that question. Melody Warnick unpacks the big-picture concerns that we often miss when we're writing pros-and-cons lists about potential destinations. Because the secret to being happy isn't moving, it's aligning your location with your values. You'll learn how to craft a personal location strategy that will make the most of your money, your community, and your life, with success stories from people who flexed their location independence to find homes and work they love. The future of work is clear: it can happen wherever you are. So where do you really want to be?




Ask


Book Description

The go-to guide for small-business owners and entrepreneurs to discover exactly what consumers want to buy and how to get it to them. As a small-business owner, entrepreneur, or marketer, are you absolutely certain that you know what your customer wants? And even if you know what your customer wants, are you sure that you are able to clearly communicate that you offer the exact thing that they are seeking? In this best-selling book, Ryan Levesque lays out his proven, repeatable, yet slightly counterintuitive, methodology for understanding the core wants and motivations of your customer. Levesque's Ask Method provides a way to discover what customers want to buy by guiding them through a series of questions and customizing a solution from them so they are more likely to purchase from you. And all through a completely automated process that does not require one-on-one conversations with every single customer. The Ask method has generated over $100 million in online sales across 23 different industries and counting. Now it is your turn to use it to create a funnel, skyrocket your online income, and create a mass of dedicated fans for you and your company in the process.




Architect and Developer


Book Description

The traditional role of the architect is far too passive and uncertain. The profession has positioned itself to sit by the phone until we are called upon and commissioned to do work. Architects have long been charged with creating a better-built environment, but it is the developers who dictate what is actually built in our cities. The decisions made by developers before architects are engaged in a project dictate later success. When all of the initial programming, market studies, and cost estimates are based on market averages, it is unsurprising when the final products in our cities are nothing more than average. In the end, architects have devalued their role to the pencil of the developer's vision. By combining Architect & Developer, you can command a greater sense of control, faster decision making, an efficient process, and the potential for a much better profit. The largest hurdle to becoming an architect as developer is that first project. An entrepreneurial mindset and willingness to take risk is required. What developers do is not difficult, you need only have an appetite for risk. I sat down with over a dozen separate architects who are self-initiating their work. Some were doing this as a side hustle while holding down a nine-to-five job, some were small studios that were dipping their toes into the development game, and some were full-blown Architects & Developers. I wanted to absorb what they have learned throughout the process and consolidate the information into a digestible format. Architect & Developer includes one-on-one interviews from: DDG Mike Benkert, AIA WC Studio Barrett Design Guerrilla Development The UP Studio OJT Alloy, LLC Find more information at architectanddeveloper.com




The Intelligent REIT Investor


Book Description

The go-to guide for smart REIT investing The Intelligent REIT Investor is the definitive guide to real estate investment trusts, providing a clear, concise resource for individual investors, financial planners, and analysts—anyone who prioritizes dividend income and risk management as major components to wealth-building. The REIT industry experienced a watershed event when Standard & Poors created a new Global Industry Classification Standard (GICS) sector called Real Estate. Publicly traded equity REITs have been removed from Financials, where they have been classified since their creation in 1960, and have begun trading as their own S&P Sector. This separation from banks and financial institutions has attracted new investors, but REITs require an industry-specific knowledge that is neither intuitive nor readily accessible to newcomers—until now. Using straightforward language and simple example to illustrate important concepts, this book will enable any reader to quickly learn and understand the lexicon and valuation techniques used in REIT investing, providing a wealth of practical resources that streamline the learning process. The discussion explains terminology, metrics, and other key points, while examples illustrate the calculations used to evaluate opportunities. A comprehensive list of publicly-traded REITs provides key reference, giving you access to an important resource most investors and stockbrokers lack. REITs are companies that own or finance commercial rental properties, such as malls and apartment buildings. Despite historically high total returns relative to other investments, such as the Nasdaq or S&P 500 index, most investors are unfamiliar with the REIT industry, and wary of investing without adequate background. This book gets you up to speed on the essentials of REIT investing so you can make more informed—and profitable—decisions. Understand REITs processes, mechanisms, and industry Calculate key metrics to identify suitable companies Access historical performance tables and industry-specific terminology Identify publicly-traded REITs quickly and easily REITs have consistently outperformed many more widely known investments. Over the past 15-year period, for example, REITs returned an average of 11% per year, better than all other asset classes. Since 2009, REITs have enjoyed positive returns; large cap stocks and cash are the only other classes that paralleled that record. Even in 2015, a 'year of fear' related to rising rates, REITs returned 2.4%, beating most all other asset classes. REITs have a long history (over fifty years) of performance, and have entered the big leagues. If you feel like you've been missing out, don't keep missing out. Prepare yourself, and your portfolio, to benefit from the demand for REITs that have followed the creation of a Real Estate GICS sector. The Intelligent REIT Investor gives you the information you need to invest wisely and manage your real estate risk effectively. By maintaining a tactical exposure in the brick and mortar asset class, investors should benefit from the information contained in The Intelligent REIT Investor. Join the REIT world and look forward to owning stocks that will help you to sleep well at night.