Book Description

Home is the ultimate consumer product. It has to be. We spend nearly 70 percent of our lives in our homes. Which leads to the "why" forHousing 2.0: Home is where life happens. Moreover, housing is one our nation's largest industries with a profound impact on our national economy. However, five crises are historically converging on the industry causing exponentially increasing pain. Housing 2.0 is about connecting the dots by identifying four market-ready innovations that will effectively mitigate these crises. In essence, it is a guide how to prepare for the inevitable disruption looming ahead.And it all begins by shifting the housing industry to a user experience optimization business model. Housing 2.0 uniquely serves this transitionwith an actionable framework for consistently delivering homes that meet and exceed homebuyer expectations. It includes:? 19 strategies for optimizing 5 key user experiences? 150+ proven user experience best practices? 400+ pages of meticulously organized content? 360+ citations supporting key findings and recommendations? Hundreds of charts, graphs, and illustrations? Eight thought leaders essays providing expert insights in key principlesAdapting the Housing 2.0 framework provides an opportunity to build homes with substantially greater user value at significantly lower cost.This finding is supported by detailed tabulations throughout the book and empirical case studies in the final chapter. But one warning. Housing 2.0 is a lot to take in all at once. Do not be overwhelmed by all of the exciting opportunities provided to optimize how we build communities and individual homes. Instead, every housing organization should be inspired to start getting on their own optimization path. One wherethey customize the comprehensive Housing 2.0 framework for their regional constraints and business constraints, and then start applying it to actual projects. Towards that end, all housing professionals are invited to join Housing 2.0 Workshops and Action Groups provided by Green Builder Media and to start their own journey to user experience leadership. Housing 2.0 is about homes where life happens better.