Differentiate Or Die


Book Description

Now that product differences are rapidly and easily copied, or are perceived to be minimal, differentiating a company's products and services from the competition has become key to corporate survival. Marketing guru Jack Trout delivers a practical guide for businesses on developing powerful differentiation strategies.




How to Die and Survive


Book Description




Disrupt Or Die


Book Description

The advent of technology has called into question the future role of real estate agents and mortgage loan originators. Well funded tech firms are attempting to disrupt and relegate the role of agent and lender in a similar fashion to the once prominent travel agent. People are more comfortable than ever integrated technology into all aspects of their lives. Efficiency, speed, and personalization are what consumers demand today and technology is enabling it. Are you adapting to remain relevant?




Survive the Night


Book Description

Stephen King meets Pretty Little Liars in this pulse-pounding novel from the author of The Merciless Just back from rehab, Casey regrets letting her friends Shana, Julie, and Aya talk her into coming to Survive the Night, an all-night, underground rave in a New York City subway tunnel. Surrounded by frightening drugs and menacing strangers, Casey doesn’t think Survive the Night could get any worse... ...until she comes across Julie’s mutilated body in a dank, black subway tunnel, red-eyed rats nibbling at her fingers. Casey thought she was just off with some guy—no one could hear her getting torn apart over the sound of pulsing music. And by the time they get back to the party, everyone is gone. Desperate for help, Casey and her friends find themselves running through the putrid subway tunnels, searching for a way out. But every manhole is sealed shut, and every noise echoes eerily in the dark, reminding them they’re not alone. They’re being hunted. Trapped underground with someone—or something—out to get them, Casey can’t help but listen to Aya’s terrified refrain: “We’re all gonna die down here.”




How to Survive a Pandemic


Book Description

A vital, timely text on the viruses that cause pandemics and how to face them, by the New York Times bestselling author of How Not to Die. As the world grapples with the devastating impact of COVID-19, Dr Michael Greger reveals not only what we can do to protect ourselves and our loved ones during a pandemic, but also what human society must rectify to reduce the likelihood of even worse catastrophes in the future. From tuberculosis to bird flu and HIV to coronavirus, these infectious diseases share a common origin story: human interaction with animals. Otherwise known as zoonotic diseases for their passage from animals to humans, these pathogens – both pre-existing ones and those newly identified – emerge and re-emerge throughout history, sparking epidemics and pandemics that have resulted in millions of deaths around the world. How did these diseases come about? And what – if anything – can we do to stop them and their fatal march into our countries, our homes, and our bodies? In How to Survive a Pandemic, Dr Michael Greger, physician and internationally-recognized expert on public health issues, delves into the origins of some of the deadliest pathogens the world has ever seen. Tracing their evolution from the past until today, Dr Greger spotlights emerging flu and coronaviruses as he examines where these pathogens originated, as well as the underlying conditions and significant human role that have exacerbated their lethal influence to large, and even global, levels.




If We Survive


Book Description

They came on a mission of mercy, but now they’re in a fight for their lives. High schooler Will Peterson and three friends journeyed to Central America to help rebuild a school. In a poor, secluded mountain village, they won the hearts of the local people with their energy and kindness. But in one sudden moment, everything went horribly wrong. A revolution swept the country. Now, guns and terror are everywhere—and Americans are being targeted as the first to die. Will and his friends have got to get out fast. But streets full of killers . . .hills patrolled by armies . . . and a jungle rife with danger stand between them and the border. Their one hope of escape lies with a veteran warrior who has lost his faith and may betray them at any moment. Their one dream is to reach freedom and safety and home. If they can just survive.




Can You Survive a Zombie Apocalypse?


Book Description

"Allows readers to choose their own paths as they navigate through the zombie apocalypse"--




How to Survive a Horror Movie


Book Description

The screenwriter and producer behind Stephen King’s It shares a hilarious, tongue-in-cheek survival guide that celebrates iconic horror movies both past and present! THE PERFECT GIFT FOR HORROR MOVIE LOVERS: Features spooky illustrations, a list of 100 must-see horror films, and an introduction by Nightmare on Elm Street’s Wes Craven. Are you reading this in a cornfield, at a summer camp, or in an abandoned mental institution? Have you noticed that everything is poorly lit, or that music surges every time you open a door? If the answer is yes, you’re probably trapped in a horror movie. But don’t freak out—just read this book! With it you will learn how to overcome every obstacle found in scary films, including: • How to determine what type of horror film you’re trapped in • The five types of slashers and how to defeat them • How to handle killer dolls, murderous automobiles, and other haunted objects • How to deal with alien invasions, zombie apocalypses, and other global threats • What to do if you did something last summer, if your corn has children in it, or if you suspect you’re already dead So don't be afraid: no vampire, zombie horde, cannibal hillbilly, Japanese vengeance ghost, or other horror movie monster can hurt you—as long as you have this book.




The Grace Year


Book Description

The Instant New York Times Bestseller! Kim Liggett's The Grace Year is a speculative thriller in the vein of The Handmaid’s Tale and The Power. Survive the year. No one speaks of the grace year. It’s forbidden. In Garner County, girls are told they have the power to lure grown men from their beds, to drive women mad with jealousy. They believe their very skin emits a powerful aphrodisiac, the potent essence of youth, of a girl on the edge of womanhood. That’s why they’re banished for their sixteenth year, to release their magic into the wild so they can return purified and ready for marriage. But not all of them will make it home alive. Sixteen-year-old Tierney James dreams of a better life—a society that doesn’t pit friend against friend or woman against woman, but as her own grace year draws near, she quickly realizes that it’s not just the brutal elements they must fear. It’s not even the poachers in the woods, men who are waiting for a chance to grab one of the girls in order to make a fortune on the black market. Their greatest threat may very well be each other. With sharp prose and gritty realism, The Grace Year examines the complex and sometimes twisted relationships between girls, the women they eventually become, and the difficult decisions they make in-between. “A visceral, darkly haunting fever dream of a novel and an absolute page-turner.” – Libba Bray, New York Times bestselling author




How to Survive Your Murder


Book Description

Scream meets Happy Death Day in this terrifying stand-alone horror novel from YA scream queen Danielle Valentine. "This terrifying book reads like a horror movie. No, wait. It has the suspense and shocks and screams of TEN horror movies in one. Great nasty fun!" —R.L. Stine, author of Goosebumps and Fear Street Alice Lawrence is the sole witness in her sister’s murder trial. And in the year since Claire’s death, Alice’s life has completely fallen apart. Her parents have gotten divorced, she’s moved into an apartment that smells like bologna, and she is being forced to face her sister’s killer and a courtroom full of people who doubt what she saw in the corn maze a year prior. Claire was an all-American girl, beautiful and bubbly, and a theater star. Alice was a nerd who dreamed of becoming a forensic pathologist and would rather stay at home to watch her favorite horror movies than party. Despite their differences, they were bonded by sisterhood and were each other’s best friends. Until Claire was taken away from her. On the first day of the murder trial, as Alice prepares to give her testimony, she is knocked out by a Sidney Prescott look-alike in the courthouse bathroom. When she wakes up, it is Halloween night a year earlier, the same day Claire was murdered. Alice has until midnight to save her sister and find the real killer before he claims another victim.