Trademarks & Symbols: Symbolical designs


Book Description

A comprehensive, profusely illustrated guide to more than 1,500 trademark from all over the world. The trademark designs in this volume are based on letter forms and arranged alphabetically. To make the book easy to use it has three indexes: 1. Index of names of companies represented. 2. Index of type of industry, business, product or service. 3. Index of designers.




Trademarks & Symbols of the World


Book Description

Includes 5,800 trademarks, service marks, symbols etc. by 1,300 designers from 38 countries.




Symbols of Trade


Book Description

Roman Objects Such As Coins, Ceramics, Metal And Glass Artifacts Have Been Discovered In Different Parts Of The Indian Subcontinent. Written In An Attractive Narrative Style, This Volume Will Be Of Immense Value Not Only To Serious Scholars But Also To All Those Interested In Ancient Roman And Indian Archaeology, Numismatics And Economic History.




Symbols of America


Book Description

Identifies and briefly describes trademarks associated with products, banks, publishers, TV networks, film studios, trade unions, clubs, and professional sports teams




Thought Signs


Book Description

The book is the first comprehensive encyclopedia of Western ideograms ever published, unique in its search systems, that allows the reader to locate a symbol by defining just four of its visual characteristics. It is about our graphic cultural heritage as expressed in subway graffiti, fighter jets' signs and emergency exit symbols. It contains 2,300 symbols, 1,600 articles and streamlined reference functions. Ideogram scarved in mammoth teeth by Cro-Magnon men 25,000 years ago, put on modern household appliances by their manufacturers or sprayed on walls by political activists, are all presented in dictionary form for easy reference. Symbols cover current designs used in advertising, logotyping, architecture, design, decoration, religion, politics and astrology.




Symbols


Book Description

This remarkable classic by a world expert on the evolution and migration of symbols explains in detail what a symbol is, how it served a culture, developed or fell into disuse. Considerable attention is paid to how various symbols have changed in meaning and form during their migrations. Among the configurations discussed: the triskelion, swastika, caduceus, double-headed eagle, "tree of life," lotus, and assorted crosses. 161 black-and-white illustrations plus 6 plates.




Brands, Consumers, Symbols and Research


Book Description

The 54 collected works in this volume provide an opportunity for the reader to determine whether Sidney′s work, individually and/or collectively, qualify as a masterpiece. For me, Sidney has created more individual pieces of his work that merit this status than any other marketing scholar I know. Collectively, the work in this volume is a masterpiece of insight into the social enterprise that is marketing. Again, I don′t know anyone whose career-long program of thought is so extraordinarily rich in imagination and practical value. He challenges, provokes, excites, soothes, and supports us with one or another of his writings. —from the foreword by Gerald Zaltman, Harvard Business School For the first time, the writings of marketing legend Sidney J. are available in this comprehensive collection of significant scholarly essays and studies in the field of marketing. And what a compendium this is! Dennis Rook, a former student of Sidney J. Levy, has compiled the work of this prolific, internationally-recognized and award-winning writer whose ideas began to influence marketing executives in the late 1940s. His ideas continue to impact how we think about marketing′s role in management, how managers develop products and brands, how they understand their consumers, and how corporate and academic researchers investigate marketplace concerns. Brands, Consumers, Symbols, and Research is an exciting and definitive volume that should have a place on the bookshelves of every marketing professional, educator, and student around the globe!




Language, Symbols, And the Media


Book Description

The terrorist attacks of September 11, 2001 created a new political landscape and a new era of warfare. Language, Symbols, and the Media, now in paperback, offers insights into the impact and influence of 9/11 upon our cultural, social, and political life. The book opens with an introductory chapter on communications, media language, and visual symbolism in the immediate wake of the attacks. The second chapter considers the challenge to religious pluralism, analyzing the grounds for the immediate backlash against Islam. Chapter 3 reviews several crucial historical and contemporary Supreme Court rulings relevant to the limitations of free speech in times of war and national crises. The consideration of First Amendment rights is continued in chapter 4, which places the Patriot Act in historical context by comparing the legislation and its interpretation of it to other legislation passed in response to past American crises. The immediate aftermath of the attacks witnessed many calls for an end to "the age of irony" and a return to "traditional values." Chapter 5 considers some contrarian responses and analyzes the impact of irony as a rhetorical device in American culture. The unifying role of sport in the post-9/11 healing process in America is examined in chapter 6. Chapter 7 examines the reactions and responses of young adults to the events of 9/11 one year later. Chapter 8 demonstrates how politicians received a public "makeover" of their careers. Chapter 9 explores the impact of 9/11 on the rhetoric of advertising, while chapter 10 focuses more closely on how it affected the tourism industry. A concluding chapter examines several instances of media self-censorship and its implications for the policymaking process during times of crisis. This volume will be of interest to cultural studies specialists, sociologists, journalists, political scientists, historians, as well as general readers.




The Federal Reporter


Book Description

Includes cases argued and determined in the District Courts of the United States and, Mar./May 1880-Oct./Nov. 1912, the Circuit Courts of the United States; Sept./Dec. 1891-Sept./Nov. 1924, the Circuit Courts of Appeals of the United States; Aug./Oct. 1911-Jan./Feb. 1914, the Commerce Court of the United States; Sept./Oct. 1919-Sept./Nov. 1924, the Court of Appeals of the District of Columbia.




Religions and Trade


Book Description

In Religions and Trade a number of international scholars investigate the ways in which eastern and western religions were formed and transformed from the perspective of "trade." Trade changes religions. Religions expand through the help of trade infrastructures, and religions extend and enrich the trade relations with cultural and religious "commodities" which they contribute to the “market place” of human culture and religion. This leads to the inclusion, demarcation and densification as well as the amalgamation of religious traditions. In an attempt to find new pathways into the world of religious dynamics, this collection of essays focuses on four elements or “commodities” of religious interchange: topologies of religious space, religious symbol systems, religious knowledge, and religious-ethical ways of life. Contributors include: Christoph Auffarth, Izak Cornelius, Georgios Halkias, Geoffrey Herman, Livia Kohn, Al Makin, Jason Neelis, Volker Rabens, Abhishek Singh Amar, Loren Stuckenbruck, Joan Goodnick Westenholz, Peter Wick, Michael Willis, and Sylvia Winkelmann.