Target the Potential Customers, Win Them: Take Your Marketing Job to the Next Level


Book Description

Do you want to make your marketing job less stressful and easier? You want to escape from the feeling of being overloaded and understaffed? You love your marketing job but you think it's too hard and you are not fit for this job? Actually, you can complete all your missions by working more effectively. But how to do that? Target the Potential Customers and Choose a Smart Way to Advertise! This book will show you how to use Blogs, Video, Podcasts, Social Media, and other forms of Content Marketing to attract your ideal clients, put your marketing on autopilot and make sales simple and seamless! It is a Simple, How To, Step-by-Step, Guide to growing your business online WITHOUT having to resort to cold calls, paid advertising, meetings, and everything else you hate about outdated sales and lead generation methods! More detailed, inside this book, you'll learn: What is Content Marketing and How Does it Work? Idea Factory: How To Come Up With Content Your Audience Will Go Bananas For How to Set Up (and Automate!) a Sales Funnel Using Content Simply Irresistible: How To Create Magnetic Content Your Audience Will Devour The Secret Sauce That Makes Content Go Viral How To Instantly (and Easily) Create Compelling Content ... Even if you're not creative or hate writing The Single Best Content Marketing Tool in Existence Today* Calendars, Automation and Systems - Oh My! Proven Content Marketing Strategies that help you build powerful Online Marketing and Digital Marketing Systems Includes online access to free bonus training videos, copy-and-paste scripts, templates and much more! READY TO TAKE YOUR MARKETING JOB TO THE NEXT LEVEL? READY TO MASTER MARKETING AND BREAK THE RECORD! GET THIS BOOK AND MAKE EVERYTHING TRUE TODAY! GOOD LUCK!




Social Media Marketing for Beginners


Book Description

★ 55% OFF for Bookstores! NOW at $ 23.97 instead of $ 33.97! LAST DAYS! ★ Do you want to scale your business despite the competition? There is the argument that the products you are offering are not unique, as others are selling it too, so how does one go about scaling up their business despite the competition? That is where social media marketing comes into play, the ones with the same products as you, are making more money because these businesses know how to use platforms and social media to their advantage. Social media is more popular than ever, and when it comes to advertising, it's a fantastic way to take your business to the next level. To achieve such success, it will take constant learning and application of new marketing strategies, embracing emerging marketing technologies and investing a lot of time and money in getting maximum exposure for your business. Use this guide to kickstart your social media marketing efforts, define your target audience and find out which is the most effective platform to reach them and to convert them to customers. While Facebook, Twitter, Instagram, YouTube, and LinkedIn are the top social media tools for small business to promote their products and run effective branding campaigns, not all of them are suitable for every type of business. As an entrepreneur and marketer, it is your job to research the available social media platforms, integrate effective tools, and select the most rewarding platforms to focus on to streamline your marketing campaigns and make them a success. Each year, social media platforms gain more users, continuing to grow and expand. Social media marketing is the way of the future, and both long-standing and startup businesses have plenty to gain from these platforms-gains which can help propel their business to greater heights and connect with consumers in a way that they never could before. Within these fast-paced, ever-changing social media platforms lies the potential for a huge boost for businesses to bring awareness about their products and services if they tap into this resource. Understanding how social media works is the secret that you need to online success. Understanding how your target audience works-what they want and what they need-and understanding how these elements will work to help your business get to the next level you're looking to accomplish. Social media platforms are a world of variety and potential. Allow yourself time to learn the ropes and really get the hang of it. After all, Rome wasn't built in a day-and neither was your business. Your social media presence, like everything else, needs time to grow organically on its own. All you need to do is to keep that great content coming, utilize every available tool, be consistent, and be persistent-and it will happen. This book covers: Defining Social Media Marketing Separating Social Media Marketing (SMM) Social Media Marketing Strategy Importance of Social Media Marketing Create a winning social media marketing strategy Tips for Picking the Right Social Media Platform for Your Business Best Social Networks for Ecommerce Advertising Step by step instructions to Set Up Facebook Advertising Campaigns Ways to Manage Social Advertising Campaigns How social media platform improves your business Mistakes you must avoid Tips to guarantee your success ★ 55% OFF for Bookstores! NOW at $ 23.97 instead of $ 33.97! LAST DAYS! ★ You will Never Stop Using this Awesome Cookbook! Buy it NOW and get addicted to this amazing book




Obviously Awesome


Book Description

You know your product is awesome-but does anybody else? Successfully connecting your product with consumers isn't a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base. So what is it? April Dunford, positioning guru and tech exec, is here to enlighten you.




How to win customers every day


Book Description

'How to win customers every day' is the definitive guide to increase your sales and expand your business. With proven strategies and advanced sales techniques, this ebook shows how to attract and retain loyal customers, maximize your profits and achieve your business goals. Learn how to create effective advertising campaigns, increase your online presence and build lasting relationships with your customers. If you are ready to bring your business to the next level, 'winning customers every day' is the right choice for you.




Online Marketing Techniques for Real Estate Agents & Brokers


Book Description

In this groundbreaking new book you will learn the secrets of top producing real estate agents and brokers and how they use the Web to market listings and get new clients and listings. You will learn how top agents and brokers are taking their business to the next level by using low cost and highly effective methods on the Internet. Learn how to take advantage of new marketing systems so you can connect with today's Internet savvy real estate consumers. Learn what Internet consumers want most and how easy and affordable it is to provide. This new book will show you how to build, promote, get new clients and sell your listings using the Internet, with minimal costs. Let us arm you with the knowledge you need to make your business a success. Learn how to generate more traffic for your site with hundreds of Internet marketing methods, including many free and low-cost promotions. This new book presents a comprehensive, hands-on, step-by-step guide for increasing Web site traffic by using hundreds of proven tips, tools, and techniques. Learn how to target more customers and optimize your Web site from a marketing perspective. You will learn to target your campaign, use keywords, generate free advertising, search engine strategies, the insider secrets of e-mail marketing, how to build Web communities, co-branding, auto-responders, Google advertising, banner advertising, eBay storefronts, Web design information, search engine registration, directories, and real-world examples of what strategies are succeeding and what strategies are failing. Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president's garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.




Marketing 3.0


Book Description

Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. Explains the future of marketing, along with why most marketers are stuck in the past Examines companies that are ahead of the curve, such as S. C. Johnson Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing" In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.




Marketing Like a Peacock in the Land of Penguins


Book Description

What makes one company stand out from another in the marketplace and attract the attention and dollars of customers? The answer is marketing. You may have great products and services, but before people get a chance to use them, they have to learn about them. And its your job to make that happen. Marketing lets you establish your position in the marketplace. It allows you to create qualified sales leads so you can get your products and services into the hands of your target customers. And marketing enables you keep those customers and win new ones because it helps you stand out from the crowd in both the short and the long term. Thats what industry visionary Nadji Tehrani means when he talks about Marketing Like a Peacock in the Land of Penguins. In his new book by that name, Tehrani writes: The bottom line is, the peacock is different from the rest of the crowd. It stands above the rest with magnificent and attractive colors in the bland land of the penguins. Tehrani goes on to explain: If you truly want success in your positioningyou dont want to be a me-too or a penguin. You want to be unique and position yourself as such. In short, you want to position yourself as a peacock in the land of penguins. As Tehrani points out, people remember No. 1. But no one remembers the also-rans. So businesses need to be bold in setting themselves apart from the crowd. And they need to effectively leverage marketing to do that and then do it again, and again. You must market every day, 365 days a year, 24 hours a day, 7 days a week, says Tehrani, noting the rapidly changing environment in which businesses exist today. Marketing should come first at all organizations because its the No. 1 source of success for all companies new or old, says Tehrani. He should know, because Tehrani is a communications, customer experience, marketing, media, and telemarketing expert and thought leader. Tehrani is the founder and leader of Technology Marketing Corp., which he established in 1972. In the 1980s he was a pioneer in the call center and telemarketing arena, having founded Telemarketing magazine (which over the years was renamed Customer Interaction Solutions and then CUSTOMER magazine). Tehrani also has led numerous other industry efforts and co-authored the book Taking Your Customer Care to the Next Level. In his new book Marketing like a Peacock in the Land of Penguins, Tehrani explains how to do marketing and how to do it right. And he invites you to join him on this colorful and valuable journey.




The Four Steps to the Epiphany


Book Description

The bestselling classic that launched 10,000 startups and new corporate ventures - The Four Steps to the Epiphany is one of the most influential and practical business books of all time. The Four Steps to the Epiphany launched the Lean Startup approach to new ventures. It was the first book to offer that startups are not smaller versions of large companies and that new ventures are different than existing ones. Startups search for business models while existing companies execute them. The book offers the practical and proven four-step Customer Development process for search and offers insight into what makes some startups successful and leaves others selling off their furniture. Rather than blindly execute a plan, The Four Steps helps uncover flaws in product and business plans and correct them before they become costly. Rapid iteration, customer feedback, testing your assumptions are all explained in this book. Packed with concrete examples of what to do, how to do it and when to do it, the book will leave you with new skills to organize sales, marketing and your business for success. If your organization is starting a new venture, and you're thinking how to successfully organize sales, marketing and business development you need The Four Steps to the Epiphany. Essential reading for anyone starting something new. The Four Steps to the Epiphany was originally published by K&S Ranch Publishing Inc. and is now available from Wiley. The cover, design, and content are the same as the prior release and should not be considered a new or updated product.




Marketing For Dummies


Book Description

Covers everything from essential marketing principles and techniques to the latest methods and trends Want to sharpen your marketing skills to promote your products and services? Whether you're introducing a new product or jumpstarting your existing marketing plans, Marketing For Dummies, 3rd Edition, helps you get a handle on such basic marketing concepts as the four P's-product, pricing, positioning, and placement - and boost your sales with innovative new approaches. Packed with over 25 percent new and revised material, this practical, savvy, guide shows you how to treat every aspect of interacting with customers-including customer service and the product itself - as an opportunity to grow the organization. You'll learn how to prepare hard-hitting campaigns, plan a marketing budget and stick to it, and seize new opportunities to increase customer awareness and appreciation of your product or service. Explains Internet and search engine marketing to work for you Helps you identify customers where you least expect them Offers tips on using online resources to size up competitors Covers effective product positioning in a crowded marketplace Introduces guerilla and global marketing You don't have to be a marketing genius to expand your customer base and boost sales, but you will need a little help from Marketing For Dummies, 3rd Edition.




Email Marketing By the Numbers


Book Description

Praise for EMAIL MARKETING by the NUM8ERS "At last-a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom line. Baggott, author of the award-winning blog 'Email Marketing Best Practices,' clearly explains how to make your campaigns perform measurably better. The secret's in your test results." —Anne Holland, President, MarketingSherpa "Despite its proven power, email marketing receives a fraction of the attention given to other, fancier media. This week you'll probably hear far more about mobile videocasting (or some such fashion) than you will about email marketing. You can help correct this imbalance by reading this book." —Rory Sutherland, Vice Chairman, Ogilvy Group, London, UK "Baggott's wonderful new direct marketing book is loaded with practical advice and recommendations from some of the best minds in the industry. Email Marketing by the Numbers should be read by everyone in the industry who wants to profit from acquiring and retaining customers." —Arthur Middleton Hughes, Vice President/Solutions Architect, Knowledge Base Marketing, and author of Strategic Database Marketing "Amidst the confusion and changing landscape of the Web, Baggott is one of the clear thinkers who can cut through the hype and help you understand how to drive revenues through the use of marketing technology." —Scott Burkey, Business Development Executive, Definition 6 "Baggott is the ultimate Web 2.0 entrepreneur who takes Email 2.0 to a new level. In Email Marketing by the Numbers, he gives marketers instructions for creating one-to-one conversations with prospects and customers. This book should be on the desk of every marketer in every company, big or small." —Scott Maxwell, founder, OpenView Venture Partners