The Printing Press as an Agent of Change


Book Description

A full-scale historical treatment of the advent of printing and its importance as an agent of change, first published in 1980.







Principles of Image Printing Technology


Book Description

Principles of Image Printing Technology is a unique review of technology use in the printing industry since the time of the medieval engravers and busy newsroom typesetters. It provides a historical review of the advancement of technology and describes in-depth both technical fundamentals and industrial procedures. Intended primarily for students in graphic communications programs, this book includes all the necessary background for understanding printing technology. In addition, by providing findings from basic research studies and industrial processes that have been omitted elsewhere in published volumes, it offers a useful guide to researchers and professionals in the printing industry.







Printing and Publishing


Book Description




Advanced Macroeconomics


Book Description

Macroeconomic policy is one of the most important policy domains, and the tools of macroeconomics are among the most valuable for policy makers. Yet there has been, up to now, a wide gulf between the level at which macroeconomics is taught at the undergraduate level and the level at which it is practiced. At the same time, doctoral-level textbooks are usually not targeted at a policy audience, making advanced macroeconomics less accessible to current and aspiring practitioners. This book, born out of the Masters course the authors taught for many years at the Harvard Kennedy School, fills this gap. It introduces the tools of dynamic optimization in the context of economic growth, and then applies them to a wide range of policy questions – ranging from pensions, consumption, investment and finance, to the most recent developments in fiscal and monetary policy. It does so with the requisite rigor, but also with a light touch, and an unyielding focus on their application to policy-making, as befits the authors’ own practical experience. Advanced Macroeconomics: An Easy Guide is bound to become a great resource for graduate and advanced undergraduate students, and practitioners alike.




Handbook of Print Media


Book Description

Printers nowadays are having to learn new technologies if they are to remain competitive. This innovative, practical manual is specifically designed to cater to these training demands. Written by an expert in the field, the Handbook is unique in covering the entire spectrum of modern print media production. Despite its comprehensive treatment, it remains an easy-to-use, single-volume reference, with all the information clearly structured and readily retrievable. The author covers both traditional as well as computer-aided technologies in all stages of production, as well as electronic media and multimedia. He also deals with training, research, strategies and trends, showing readers how to implement the latest methods. With 1,200 pages, containing 1,500 illustrations - over half in colour - the Handbook conveys the current state of technology together with its specific terminology. The accompanying CD-ROM includes the entire manual in fully searchable form, plus additional software tools. Invaluable information for both beginners and "old hands" in printing works, publishing houses, trade associations, the graphics industry, and their suppliers.







How the Printing Press Changed the World


Book Description

Upon its invention in the mid-1400s, the printing press instantly became a revolutionary device. It introduced literacy to the masses and led Europe out of the Middle Ages. This book explores the press' exciting history, the social and political conditions in place at the time Johannes Gutenberg invented it, and the changes the invention wrought afterward. It traces the evolution of moveable type and information dissemination up to modern electronic communications technology, examining the positive and negative effects of these developments, both in the past and on democracy and humankind today. This book will give readers a new appreciation for the written word, whether it is printed on paper or displayed on a screen.