Consumer Behavior


Book Description

Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.




Merchant Marine Deck Examination Reference Material


Book Description

Contains reference material for use during an examination for a merchant marine deck license.




Understanding Media


Book Description

When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.




Richard Serra Sculpture


Book Description

"This book offers a detailed presentation of Richard Serra's entire career, from his early experiments with materials like rubber, neon, and lead to the environmentally scaled steel works of recent years, including three monumental new sculptures created for the exhibition that this book accompanies."--BOOK JACKET.




The Transporter


Book Description




The Doolittle Family in America


Book Description

This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.







Harold Brown


Book Description

Author Edward Keefer chronicles and analyses the tenure of Secretary of Defense Harold Brown, who worked to counter the Soviet Union's growing military strength during the administration of President Jimmy Carter. Flush with cash from oil and gas development, the Soviets came closest to matching the United States in strategic power than at any other point in the Cold War, threatening to make the U.S. land-based missile force vulnerable to a first strike. By most reckonings the Kremlin also surpassed the West in conventional arms and forces in Central Europe, creating a direct threat to NATO. In response, Brown, a nuclear physicist, advocated for the development of more technologically advanced weapon systems to offset the Soviet military advantage, but faced Carter's efforts to reign in the defense budget. Eventually the secretary, backed by the JCS, the national security adviser, and key members of Congress, persuaded a reluctant Carter to increase defense spending for the last two years of his term. As a result weapons development such as stealth technology, precision-guided bombs, and cruise missiles went forward. These initiatives and more provided a head start for the acclaimed Ronald Reagan revolution in defense. As the author points out, there was more continuity than contrast in defense policy between Carter and Reagan. The book also highlights Brown's policymaking efforts and his influence on Carter as the administration responded to international events such as the Middle East peace process, the Iran revolution and hostage crisis, the rise of radical Islam, negotiations with the Soviets over arms limitations, the Soviet invasion of Afghanistan, and the creation of a new security framework in the Persian Gulf region. Other topics cover policy toward Latin America Africa, China, and Southeast Asia. The book is also a history of the Defense Department, including the continual development of the All-Volunteer Force and the organizational changes that saw improved policy formulation and acquisition decisions. Political strategists, political scientists, international relations scholars, foreign policy advocates, historians, and political economists may be interested in this comprehensive historical reference for United States defense and foreign policy under the James (Jimmy) Carter administration. High school students pursuing research for essays and term papers for Government, Modern World History, and United States History may be interested in this resource. Additionally, undergraduate and graduate level students may be interested in this authoritative resource for research relating to international relations, public administration, military science, public policy economics, and introduction to political theory courses. Related products: Presidential History resources collection is available here: https: //bookstore.gpo.gov/catalog/presidential-history Other resources relating to the President James (Jimmy) Carter administration can be found here: https: //bookstore.gpo.gov/catalog/39-jimmy-carter Foreign Relations of the United States (FRUS) series resources can be found here: https: //bookstore.gpo.gov/catalog/foreign-relations-united-states-series-frus Other published works by the US Department of Defense, Office of the Secretary of Defense can be found here: https: //bookstore.gpo.gov/agency/office-secretary-defense




Sea-Level Science


Book Description

This book explores sea-level change on timescales from hours to centuries, its processes and its measurement techniques, for graduate students, researchers and policy-makers.




China's Global Influence


Book Description

From 30 January to 1 February 2019 the Daniel K. Inouye Asia-Pacific Center forSecurity Studies hosted a Department of Defense Regional Center collaborationtitled "China's Global Reach: A Security Assessment." The goal of the workshopwas to leverage expertise and unique perspectives from all five Regional Centersto examine the actions and intentions of the People's Republic of China. To understand how these global activities impact the United States, this analysis was conducted within the context of the PRC's perspective of its own foreign policy, as well as under a state of strategic competition, as referenced in the 2017 National Security Strategy and 2018 National Defense Strategy. The workshopleveraged the insights gained from a broad range of experts to formulate policyrecommendations for defending state interests in the face of growing PRC assertiveness. Thescholarship, insights, and recommendations of the participants are collected in this volumefor the benefit of policy-makers, practitioners,and scholars.