A Guide to Telecommunications Markets in Latin America
Author :
Publisher :
Page : 100 pages
File Size : 42,10 MB
Release : 1989
Category : Export marketing
ISBN :
Author :
Publisher :
Page : 100 pages
File Size : 42,10 MB
Release : 1989
Category : Export marketing
ISBN :
Author : John Kolodziejski
Publisher :
Page : 324 pages
File Size : 27,68 MB
Release : 1995-01-01
Category : Market surveys
ISBN : 9781858220765
Author :
Publisher :
Page : 254 pages
File Size : 38,80 MB
Release : 1998
Category : Telecommunication
ISBN :
Author : Martinez
Publisher : Lexington Books
Page : 165 pages
File Size : 16,23 MB
Release : 1955-01-01
Category : Social Science
ISBN : 0739130218
Latin American Telecommunications: Telefónica's Conquest offers an excellent overview of the political, economic, and social factors in Spain and Latin America that have aided the miraculous transformation of the semi-public Spanish telecommunications company Telefónica. What was once a national telephone company lagging behind its Western European counterparts has evolved into a global telecommunications giant conquering most of the Latin American telecom market. By examining the beginnings of Telefónica as an ITT subsidiary as well as its nationalization under Franco's regime and its later privatization in recent years, this book provides insight into the institutional growth as well as geographical expansion of this company, especially in Latin America where all state-run telecommunications enterprises became privatized throughout the 1990s and many were bought by Telefónica. This book is unique because it brings Telefónica's media integration to the fore, tracing and analyzing its many assets and partnerships, which range from television and film studios to multiplatform media content production and distribution companies. Telefónica's close ties with Endemol, Disney, and Bertelsmann among others are examined in detail.
Author :
Publisher :
Page : 308 pages
File Size : 45,34 MB
Release : 1996
Category : Market surveys
ISBN :
Author :
Publisher :
Page : 196 pages
File Size : 19,64 MB
Release : 1992
Category : Market surveys
ISBN :
Author : Scott J. Wallsten
Publisher : World Bank Publications
Page : 27 pages
File Size : 17,69 MB
Release : 1999
Category : Competition
ISBN :
Author : John Maier
Publisher :
Page : pages
File Size : 36,6 MB
Release : 1999-01-01
Category : Market surveys
ISBN : 9781569656051
Author : Patricia Cooper
Publisher :
Page : 126 pages
File Size : 17,38 MB
Release : 1992
Category : Market surveys
ISBN :
Author :
Publisher :
Page : pages
File Size : 22,66 MB
Release : 1991-12
Category :
ISBN : 9780849050701