Telemarketing


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Telemarketing Fraud


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S. Schiffman's Telemarketing


Book Description

America's #1 corporate sales trainer shows readers how to qualify a prospect by phone, what constitutes an effective follow-up, what approach to take when prospects have received direct mail appeal beforehand, how best to close the sale over the phone, plus "hot tips" from today's best telemarketers.







The Rotarian


Book Description

Established in 1911, The Rotarian is the official magazine of Rotary International and is circulated worldwide. Each issue contains feature articles, columns, and departments about, or of interest to, Rotarians. Seventeen Nobel Prize winners and 19 Pulitzer Prize winners – from Mahatma Ghandi to Kurt Vonnegut Jr. – have written for the magazine.




The Marketer's Guide to Media Vehicles, Methods, and Options


Book Description

The Marketer's Guide to Media Vehicles, Methods, and Options is an unusually practical hands-on reference source written for marketing, advertising, and promotion professionals to use in conjunction with their daily work. Designed as a convenient desk-top manual, this is an informative guide to the use of media vehicles. Ann Grossman covers the traditional broadcast, print, and out-of-home media formats and sales promotions as well as the increasingly used methods of direct marketing and telemarketing. In addition, she details production tools and steps in the use of each of these media.










Small Business, Big Opportunity


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