Communication: Innovation & Quality


Book Description

This book explores the disruptive changes in the media ecosystem caused by convergence and digitization, and analyses innovation processes in content production, distribution and commercialisation. It has been edited by Professors Miguel Túñez-López (Universidade de Santiago de Compostela, Spain), Valentín-Alejandro Martínez-Fernández (Universidade da Coruña, Spain), Xosé López-García (Universidade de Santiago de Compostela, Spain), Xosé Rúas-Araújo (Universidade de Vigo, Spain) and Francisco Campos-Freire (Universidade de Santiago de Compostela, Spain). The book includes contributions from European and American experts, who offer their views on the audiovisual sector, journalism and cyberjournalism, corporate and institutional communication, and education. It particularly highlights the role of new technologies, the Internet and social media, including the ethics and legal dimensions. With 30 contributions, grouped into diverse chapters, on information preferences and uses in journalism, as well as public audiovisual policies in the European Union, related to governance, funding, accountability, innovation, quality and public service, it provides a reliable media resource and presents lines of future development.




Televisión social y transmedia


Book Description

La forma de consumir televisión está cambiando a gran velocidad. Las narrativas transmedia, el consumo en dispositivos móviles, la gamificación, las llamadas «segundas pantallas», la implicación con redes 2.0 y la audiencia social representan un reto, pero también ofrecen enormes posibilidades para los creadores de contenidos audiovisuales. El concepto de televisión basada en el broadcasting cede su protagonismo a los contenidos con implicación en social media y concepción transmedia. Este libro nos acerca a las nuevas rutinas productivas y al diseño de estrategias acordes con este nuevo paradigma comunicativo, y lo hace combinando los referentes académicos con aportaciones directas de la industria de la comunicación y el análisis de casos de éxito para ofrecer a los lectores la posibilidad de comprender en qué medida está cambiando el audiovisual, los espectadores y las dinámicas sociales en torno a la televisión.




Journalistic Metamorphosis


Book Description

This book aims to reflect how journalism has changed in recent years through different perspectives concerning the impact of technology, the reconfiguration of the media ecosystem, the transformation of business models, production and profession, as well as the influence of digital storytelling, mobile devices and participation within the context of glocal information. Journalism innovation implies modifications in techniques, technologies, processes, languages, formats and devices intended to enhance the production and consumption of the journalistic information. This book becomes an interesting resource for researchers and professionals working in news media to identify the best practices and discover new types of information flows in a rapidly changing news media landscape.




Big data


Book Description

El big data, entendido como la gestión y el almacenamiento masivo de datos, es una tendencia por explotar a día de hoy. La industria audiovisual, consciente de ello, empieza a orientar estrategias de negocio con ideas de personalización de contenidos, segmentación de perfiles o predicción de tendencias. Comprender todas las posibilidades que nos ofrece el big data supone entender las dinámicas internas del negocio, así como las fuentes de datos de las que podemos extraer información y la interacción que podemos realizar con ellas. Y también nos permite formular mejores preguntas y tomar decisiones acertadas. Este libro ofrece un recorrido por el proceso de gestión de datos en la empresa, con introducción de explicaciones técnicas y especial atención a la toma de decisiones del business intelligence.




Media Movements


Book Description

*Winner of the AEJMC-Knudson Latin America Prize 2017* Social movements throughout contemporary Latin America are successfully influencing and shaping media policy. In this highly original, detailed, and in-depth study, Silvio Waisbord and María Soledad Segura scrutinize the goals, tactics, and impact of civic media movements across the region, demonstrating the full extent of media activism on domestic policy and politics. Media Movements goes beyond simple conceptions of 'the national' versus 'the global' to reveal the complicated process of media policy-making, and to evaluate the significance of local political elites and citizens, global actors, and legal frameworks. With success rates varying across the region, the authors offer an assessment of the impact of citizens' mobilization on policy-making, as well as the effects of legislation on ownership, funding, community media, non-profit media, and public media.




Television and Media Concentration


Book Description

This comparative study covers both analog and digital television and all types of broadcasting (terrestrial as well as satellite and cable). It describes a range of models for regulating media concentration, as developed in five major European television markets. It also presents the relevant EC rules and European Commission decisions as well as chapters on the regulations developed in the USA and in the Russian Federation.--Publisher's description.




Illinois 2021 Rules of the Road


Book Description

Illinois 2021 Rules of the Road handbook, drive safe!







Broadband in Latin America


Book Description

Foreword -- The shifting digital paradigm in Latin America -- The demand gap: drivers and public policies -- Regional and international connectivity -- Broadband, digitization and development -- Mobile broadband: the urgent need for speedier roll-out -- Cloud computing, structural change and job creation in SMEs -- National broadband plans -- Broadband and industrial policy: the Korean experience -- Net neutrality: debate and policies -- The advance of cloud computing -- The challenge of over-the-top content and services