Televisión social y transmedia


Book Description

La forma de consumir televisión está cambiando a gran velocidad. Las narrativas transmedia, el consumo en dispositivos móviles, la gamificación, las llamadas «segundas pantallas», la implicación con redes 2.0 y la audiencia social representan un reto, pero también ofrecen enormes posibilidades para los creadores de contenidos audiovisuales. El concepto de televisión basada en el broadcasting cede su protagonismo a los contenidos con implicación en social media y concepción transmedia. Este libro nos acerca a las nuevas rutinas productivas y al diseño de estrategias acordes con este nuevo paradigma comunicativo, y lo hace combinando los referentes académicos con aportaciones directas de la industria de la comunicación y el análisis de casos de éxito para ofrecer a los lectores la posibilidad de comprender en qué medida está cambiando el audiovisual, los espectadores y las dinámicas sociales en torno a la televisión.




Changes, Conflicts and Ideologies in Contemporary Hispanic Culture


Book Description

This book is formed by various chapters studying the manner in which conflicts, changes and ideologies appear in contemporary Hispanic discourses. The contributions analyze a wide variety of topics related to the manner in which ideological and epistemological changes of the 19th, 20th and 21st centuries are reflected in, and shape, Spanish language, literature, and other cultural expressions in both Spain and Latin America. The 19th century was conducive to various movements of independence, while, in Europe, radical changes of different types and in all contexts of life and knowledge occurred. Language was certainly affected by these changes resulting in new terminology and discourse strategies. Likewise, new schools of thought such as idealism, dialectic materialism, nihilism, and nationalism, among others, were established, in addition to new literary movements such as romanticism, evocative of (r)evolution, individualism and realism, inspired by the social effects of capitalism. Scientific and technological advances continued throughout the 20th century, when the women’s liberation movement consolidated. The notion of globalization also appears, simultaneously to various crises, despotism, wars, genocide, social exclusion and unemployment. Together, these trends give rise to a vindicating discourse that reaches large audiences via television. The classic rhetoric undergoes some changes given the explicit suasion and the absence of delusion provided by other means of communication. The 21st century is defined by the flood of information and the overpowering presence of mass communication; so much so, that the technological impact is clear in all realms of life. From the linguistic viewpoint, the appearance of anglicisms and technicalities mirrors the impact of post-modernity. There is now a need to give coherence to a national discourse that both grasps the past and adapts itself to the new available resources with the purpose of conveying an effective and attractive message to a very large audience. Discourse is swift, since society does not seem to have time to think, but instead seeks to maintain interest in a world filled with stimuli that, in turn, change constantly. Emphasis has been switched to a search for historical images and moments that presumably explain present and future events. It is also significant that all this restlessness is discussed and explained via new means such as the world-wide-web. The change in communication habits (e-mail, chats, forums, SMS) and tools (computers, mobile phones) that was initiated in the 20th century has had a net effect on the directness and swiftness of language.




El informativo de Televisión


Book Description

Este libro es un manual donde se ofrece una visión pragmática de esta profesión audiovisual a partir del primer e imprescindible eslabón de la cadena de trabajo de un telediario: el redactor. La finalidad es conocer desde abajo las jerarquías y funciones profesionales, el consejo de redacción y la confección de la escaleta, las áreas de especialización informativa, el reparto de los temas y las rutinas de trabajo. Se dan las claves imprescindibles para producir, escribir, locutar y montar los formatos estándares de noticias audiovisuales, con el propósito de que el futuro profesional de tv pueda resolver con éxito cualquier tarea periodística que se le asigne en una redacción de informativos.




Popular television in authoritarian Europe


Book Description

This lively and ground-breaking collection brings together work on forms of popular television within the authoritarian regimes of Europe after World War Two. Ten chapters based on new and original research examine approaches to programming and individual programmes in Spain, Greece, Czechoslovakia, Romania, the USSR and the GDR at a time when they were governed as dictatorships or one-party states. Drawing on surviving archives, scripts and production records, contemporary publications, YouTube clips and interviews with producers and performers, its chapters recover examples of television programming history unknown beyond national borders and often preserved largely in the memories of the audiences who lived with them. The introduction examines how television can be considered ‘popular’ in circumstances where audience appeal is often secondary to the need for state control. Published in English, Popular television in authoritarian Europe represents a significant intervention in transnational television studies, making these histories available to scholars for the first time, encouraging comparative enquiry and extending the reach – intellectually and geographically – of European television history. There is a foreword by John Corner and an informative timeline of events in the history of television in the countries covered.




The Linguist


Book Description




Panorama hispanohablante Student Book 1


Book Description

The Panorama hispanohablante suite covers everything you need for the two year ab initio Spanish course for the IB Diploma programme.




Santander, el banco


Book Description




Ideology, Politics and Demands in Spanish Language, Literature and Film


Book Description

This book comprises various chapters which explore a variety of topics related to the manner in which ideological and epistemological changes in the 19th, 20th and 21st centuries shaped the Spanish language, literature, and film, among other forms of expression, in both Spain and Latin America, and how these media served the purpose of spreading ideas and demands. There are articles on ideological representations of linguistic differences and sameness; linguistic changes associated with loan words and the ideas they bring in modifying our communicative landscape; the role of the Catholic religion on the construction of our dictionary; analysis of some political discourses, ideologies and social imaginaries; new visions of old literature (a return to the parody in the Middle Ages to analyze its moderness) and postmodern narrative; discussions on contemporary Spanish poetry and Central American literature; a new return to the liberation philosophy by analyzing Ellacuría´s work; and several studies about concepts such as capitalism, patriarchy, identity, masculinity, homosexuality, globalization, and the Resistence in several forms of expression.




En clave de marcas


Book Description

Gonzalo Brujó y 23 visionarios del marketing descubren el presente y el futuro del intangible más importante.