Testing Stochastic Models of Consumer Choice Behavior
Author : R. Dale Wilson
Publisher :
Page : 66 pages
File Size : 50,11 MB
Release : 1977
Category :
ISBN :
Author : R. Dale Wilson
Publisher :
Page : 66 pages
File Size : 50,11 MB
Release : 1977
Category :
ISBN :
Author : Robert Dale Wilson
Publisher :
Page : 181 pages
File Size : 47,18 MB
Release : 1977
Category : Consumers
ISBN :
Author : R. Dale Wilson
Publisher :
Page : 38 pages
File Size : 41,34 MB
Release : 1978
Category :
ISBN :
Author : William F. Massy
Publisher : MIT Press (MA)
Page : 488 pages
File Size : 26,55 MB
Release : 1970
Category : Business & Economics
ISBN :
Approaches to stochastic modeling; Estimating and testing stochastic models; Brand-choice models; Zero-order models; Two state markov models; Linear learning models for brand choice; A probability diffusion model; Application of the probability diffusion model; Purchase incidence models; Models for purchase timing and market penetration; A stochastic model for monitoring new product adoption; Parameter estimations and some emperical results for STEAM; Extension to STEAM.
Author : David Bruce Montgomery
Publisher :
Page : 75 pages
File Size : 49,90 MB
Release : 1971
Category : Consumers
ISBN :
Author : Shigeo William Takai
Publisher :
Page : 142 pages
File Size : 29,16 MB
Release : 1963
Category :
ISBN :
Author : R. Dale Wilson
Publisher :
Page : 32 pages
File Size : 20,64 MB
Release : 1978
Category : Brand choice
ISBN :
Author :
Publisher :
Page : 560 pages
File Size : 42,72 MB
Release : 1977
Category : Consumer behavior
ISBN :
Author : Gordon R. Foxall
Publisher : Taylor & Francis
Page : 416 pages
File Size : 39,75 MB
Release : 2002
Category : Business & Economics
ISBN : 9780415196437
Author : Sandeep R. Chandukala
Publisher : Now Publishers Inc
Page : 100 pages
File Size : 32,49 MB
Release : 2008
Category : Business & Economics
ISBN : 1601981643
Choice Models in Marketing examines recent developments in the modeling of choice for marketing and reviews a large stream of research currently being developed by both quantitative and qualitative researches in marketing. Choice in marketing differs from other domains in that the choice context is typically very complex, and researchers' desire knowledge of the variables that ultimately lead to demand in marketplace. The marketing choice context is characterized by many choice alternatives. The aim of Choice Models in Marketing is to lay out the foundations of choice models and discuss recent advances. The authors focus on aspects of choice that can be quantitatively modeled and consider models related to a process of constrained utility maximization. By reviewing the basics of choice modeling and pointing to new developments, Choice Models in Marketing provides a platform for future research.