Text and Image


Book Description

Text and image are used together in an increasingly flexible fashion and many disciplines and areas of study are now attempting to understand how these combinations work.This introductory textbook explores and analyses the various approaches to multimodality and offers a broad, interdisciplinary survey of all aspects of the text-image relation. It leads students into detailed discussion concerning a number of approaches that are used. It also brings out their strengths and weaknesses using illustrative example analyses and raises explicit research questions to reinforce learning. Throughout the book, John Bateman looks at a wide range of perspectives: socio-semiotics, visual communication, psycholinguistic approaches to discourse, rhetorical approaches to advertising and visual persuasion, and cognitive metaphor theory. Applications of the styles of analyses presented are discussed for a variety of materials, including advertisements, picture books, comics and textbooks. Requiring no prior knowledge of the area, this is an accessible text for all students studying text and image or multimodality within English Language and Linguistics, Media and Communication Studies, Visual and Design Studies.




The Future of Text and Image


Book Description

The question of the relation between the visual and the textual in literature is at the heart of an increasing number of scholarly projects, and in turn, the investigation of evolving visual-verbal dynamics is becoming an independent discipline. This volume explores these profound literary shifts through the work of twelve talented, and in some cases, emerging scholars who study text and image relations in diverse forms and contexts. The inter-medial conjunctures investigated in this book play with and against the traditional roles of the visual and the verbal. The Future of Text and Image presents explorations of the incorporation of visual elements into works of literature, of visual writing modes, and of the textuality and literariness of images. It focuses on the special potential literature offers for the combination of these two functions. Alongside examinations of major forms and genres such as memoirs, novels, and poetry, this volume expands the discussion of text and image relations into more marginal forms, for instance, collage books, the PostSecret collections of anonymous postcards, and digital poetry. In other words, while exploring the destiny of text and image as an independent discipline, this volume simultaneously looks at the very literal future of text and image forms in an ever-changing technological reality. The essays in this book will help to define the emergent practices and politics of this growing field of study, and at the same time, reflect the tremendous significance of the visual in today’s image culture.




Image and Text in Conceptual Art


Book Description

This book examines the use of image and text juxtapositions in conceptual art as a strategy for challenging several ideological and institutional demands placed on art. While conceptual art is generally identified by its use of language, this book makes clear exactly how language was used. In particular, it asks: How has the presence of language in a visual art context changed the ways art is talked about, theorised and produced? Image and Text in Conceptual Art demonstrates how artworks communicate in context and evaluates their critical potential. It discusses international case studies and draws resources from art history and theory, philosophy, discourse analysis, literary criticism and social semiotics. Engaging the critical and social dimensions of art, it proposes three methods of analysis that consider the work’s performative gesture, its logico-semantic relations and the rhetorical operations in the discursive creation of meaning. This book offers a comprehensive method of analysis that can be applied beyond conceptual art.




Gilles Deleuze: Image and Text


Book Description

An important collection of essays examining the intersections between Deleuzian philosophy and the arts.




Image-Music-Text


Book Description

Essays on semiology




Between Text and Image


Book Description

"This book sets out to establish the state of the art of screen translation and at the same time to underscore the work of scholars following new paths of investigation both in terms of innovative linguistic mediations being examined and pioneering experimental design." "The volume includes descriptions of sophisticated electronic databases and corpora of audiovisual products for the big and small screen, and the rationale behind them. Furthermore, Between Text and Image also includes a number of cutting edge studies in audience perception of audiovisual products." "Finally, the volume does not fail to ignore examples of original research carried out from both a traditional linguistic viewpoint and from a more cultural perspective."--P. [4] de la couv.




Text and Image


Book Description

Text and image are used together in an increasingly flexible fashion and many disciplines and areas of study are now attempting to understand how these combinations work.This introductory textbook explores and analyses the various approaches to multimodality and offers a broad, interdisciplinary survey of all aspects of the text-image relation. It leads students into detailed discussion concerning a number of approaches that are used. It also brings out their strengths and weaknesses using illustrative example analyses and raises explicit research questions to reinforce learning. Throughout the book, John Bateman looks at a wide range of perspectives: socio-semiotics, visual communication, psycholinguistic approaches to discourse, rhetorical approaches to advertising and visual persuasion, and cognitive metaphor theory. Applications of the styles of analyses presented are discussed for a variety of materials, including advertisements, picture books, comics and textbooks. Requiring no prior knowledge of the area, this is an accessible text for all students studying text and image or multimodality within English Language and Linguistics, Media and Communication Studies, Visual and Design Studies.




Mediating Ideology in Text and Image


Book Description

While ideology has been treated widely in CDA-literature, the role played by the interaction of text and image in multiplying meaning and furthering ideological stances has not so far received a lot of attention. Mediating Ideology in Text and Image offers a number of approaches to such analysis, offering students and academics valuable tools for identifying possible discrepancies between the world and the way it is represented through various mediational means. The authors' common aim is one of assisting the audience in reading between the lines, thus offering a variety of approaches that may contribute to a better understanding of how ideologies possibly work and how they may be denaturalised from text and image. The articles in part I look at rhetorical strategies used in meaning construction processes unfolding in various kinds of mass media. Part II focuses on the re-semiotization of meaning and looks at how analysing the combination of text and image may contribute to a better understanding of ideological processes brought about by multimodal resources. Foreword by Ruth Wodak.




Text and Image in the City


Book Description

The essays in this collection discuss how the city is ‘textualized’, and address many aspects of how texts and images are written and produced in, and about, cities. They demonstrate how urban texts and images provoke reactions, in city-dwellers, visitors, civic and political actors, that, in turn, impact upon the shape of the city itself. Many kinds of urban texts – both manuscript and print – are discussed, including chapbooks, periodicals, poetry, graffiti and street-signs. The essays derive from a range of disciplines including book history, urban history, cultural history, literary studies, art history and urban planning, and explore some key questions in urban cultural history, including the relationship between text, image and the city; the function of the text or image within an urban environment; how urban texts and images have been used by those in positions of power and by those with little or no power; the ways in which urban identity and values have been reflected in ‘street literature’, graffiti and subversive texts and images; and whether theories of urban space can help us to understand the relationship between text, image and the city. As such, this volume will serve to enhance the reader’s understanding of the nature of urbanism from a historical perspective, the creation and representation of urban space, and the processes of urbanization. It investigates how the creation, distribution and consumption of urban texts and images actively affect the shaping of the city itself – a mutually constitutive process whereby text, image and city create and sustain each other.




The Shape of Text to Come


Book Description

The shape of text to come is designed to engage educators with both image and word both effectively and intellectually. It seeks to provide a way for teachers yo understand how images work in their own right, as well as in relation to written text. By presenting key concepts around multimodal texts and the role of visual language this book will guide readers through a framework that will enhance their understanding of visual grammar as well as build on concepts of written grammar.