Extension Education and Communication
Author : V. K. Dubey
Publisher : New Age International
Page : 22 pages
File Size : 37,28 MB
Release : 2008
Category : Agricultural extension work
ISBN : 8122422632
Author : V. K. Dubey
Publisher : New Age International
Page : 22 pages
File Size : 37,28 MB
Release : 2008
Category : Agricultural extension work
ISBN : 8122422632
Author : Anoop Singh Sandhu
Publisher :
Page : 213 pages
File Size : 16,2 MB
Release : 2004
Category :
ISBN :
Author : Cees Leeuwis
Publisher : John Wiley & Sons
Page : 376 pages
File Size : 48,45 MB
Release : 2013-04-30
Category : Technology & Engineering
ISBN : 1118688015
This important book is the re-titled third edition of the extremely well received and widely used Agricultural Extension (van den Ban & Hawkins, 1988, 1996). Building on the previous editions, Communication for Rural Innovation maintains and adapts the insights and conceptual models of value today, while reflecting many new ideas, angles and modes of thinking concerning how agricultural extension is taught and carried through today. Since the previous edition of the book, the number and type of organisations that apply communicative strategies to foster change and development in agriculture and resource management has become much more varied and this book is aimed at those who use communication to facilitate change in agriculture and resource management. Communication for Rural Innovation is essential reading for process facilitators, communication division personnel, knowledge managers, training officers, consultants, policy makers, extension specialists and managers of agricultural extension or research organisations. The book can also be used as an advanced introduction into issues of communicative intervention at BSc or MSc level.
Author : Jessica Eise
Publisher : Routledge
Page : 168 pages
File Size : 46,29 MB
Release : 2016-07-15
Category : Business & Economics
ISBN : 1317231309
Today, the general public craves information on food and agriculture with an unprecedented passion. But the agricultural sector, unaccustomed to an interested and inquisitive society, has largely failed to respond to the public’s demands for information. Instead, corporations, time-pressed journalists, bloggers, media celebrities, film-makers, authors and concerned consumers jumped in to fill the void. Food is emotional, and these players - some well-intentioned and others not - got a lot of traction playing off consumer fears of the unknown. This critical and timely book explains how changing demographics, cultural shifts, technological advances and agriculture’s silence all combined to create the perfect storm – a great chasm between those who know, and those who don’t know, agriculture. The ramifications of a poorly-informed consumer base are now becoming clear in our policy debates and consumer-driven business decisions. There is a lot of common ground between the agricultural sector and their consumer base, but each group largely fails to appreciate it, and the consequences of such a divide grow increasingly dire. Drawing on a wide-range of expertise, from leading agricultural researchers to major agribusiness leaders to consumer advocates, Eise and Hodde lay out exactly why communication is so urgently critical to our modern-day agricultural system. They outline the major themes affecting agricultural communication – perception, emotion, technology, science - and what we can do now to improve the debate and safeguard our future food supply for generations to come.This book is suitable for those who study agriculture, environmental economics and mass media and communication.
Author : Anoop Singh Sandhu
Publisher :
Page : 213 pages
File Size : 38,74 MB
Release : 1996
Category : Extension activities
ISBN : 9788120408333
Author :
Publisher :
Page : pages
File Size : 27,98 MB
Release : 2008
Category : Communication in agriculture
ISBN :
Author : C. Karthikeyan
Publisher : Atlantic Publishers & Dist
Page : 190 pages
File Size : 45,75 MB
Release : 2007
Category :
ISBN : 9788126908745
The Present Book Deals With All The Important Dimensions Of Agricultural Management Management Process In Development Organizations, Development Programmes, Human Resource Planning, Management Techniques And Tools, Management Of Information Systems, To Name A Few. It Helps To Enrich The Managerial And Technical Skills Of Extension Managers, Scientists And Administrators.Well Supplemented With Illustrations, Questions For Discussion And Glossary, The Book Is Comprehensive And Easily Accessible Even To Average Readers For Its Simple Language, Lucid Style And Reader-Friendly Approach To The Subject Matter.While It Serves As A Textbook For Students And Teachers Of Agriculture And Agri-Business Management, It Is A Valuable Reference Source For All Those Concerned With Home Science, Veterinary Science, Rural Development, Social Work, Extension Education And Other Allied Fields.
Author : Jerry D. Gibson
Publisher :
Page : 456 pages
File Size : 27,44 MB
Release : 2001
Category : Technology & Engineering
ISBN :
Author : Kristina Boone
Publisher : Wiley-Blackwell
Page : 152 pages
File Size : 43,93 MB
Release : 2000
Category : Technology & Engineering
ISBN :
"Professional perspectives of prominent agricultural journalists and Nexus Points throughout the book encourage additional discussion and debate among students, academicians and practioners."--BOOK JACKET.
Author : Ricky Telg
Publisher : Cengage Learning
Page : 0 pages
File Size : 17,45 MB
Release : 2011-10-14
Category : Science
ISBN : 9781111317140
Packed with real-life illustrations and practical applications, AGRICULTURAL COMMUNICATIONS IN ACTION: A HANDS-ON APPROACH helps students become better equipped as effective communicators. With a high degree of correlation to the AFNR Standards, this exciting First Edition is focused specifically on skills-building and communication concepts. It helps students understand the broad methods utilized in communication--whether it be in journalism, through social media, or in other outlets. With the text's breadth and depth of coverage, students can master communications development concepts quickly and then immediately put them into action. Current communication trends are integrated throughout this practical, how-to text. It also includes insight from real professionals in various agriculture-related industries, illustrating how they tackle communication issues and problems. Communications skills are critical to student success in high school, college, and their careers. By learning and applying the contents of this book, students will be better able to communicate the importance of agriculture to the world around them. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.