The 10 Lenses


Book Description

Leading business consultant Williams has developed ten "lenses" to profile how people "view" race, culture and ethnicity in their world. For corporations, civic institutions, and individuals--these ten lenses provide easily accessible and recognizable profiles of people's belief systems and their influence in the workplace and in society.




Lenses on Reading, Second Edition


Book Description

This widely adopted text explores key theories and models that frame reading instruction and research. Readers learn why theory matters in designing and implementing high-quality instruction and research; how to critically evaluate the assumptions and beliefs that guide their own work; and what can be gained by looking at reading through multiple theoretical lenses. For each theoretical model, classroom applications are brought to life with engaging vignettes and teacher reflections. Research applications are discussed and illustrated with descriptions of exemplary studies. New to This Edition *Current developments in theory, research, and instructional practices. *Useful pedagogical features in every chapter: framing questions, discussion ideas, and learning activities. *Classroom applications give increased attention to English language learners and technology integration. *Coverage of additional theories (Third Space Theory) and theorists (Bakhtin and Bourdieu).




American Ways


Book Description

Althen (former foreign student adviser, U. of Iowa) gives advice to foreign visitors to the U.S. that is intended to help them understand the motivations, attitudes, communication styles, and actions of Americans. Emphasizing the interpretation of observed behavior, he covers ways of reasoning and American ideas about politics, family life, education, religion, the media, social relationships, racial and ethnic diversity, male-female relationships, sports and recreation, driving, shopping, personal hygiene, and organizational and public behavior. Over-generalization is an understandable danger in such a work as this, but Althen does make an effort to emphasize that there are variations among Americans, while he concentrates on the similarities. Annotation copyrighted by Book News, Inc., Portland, OR




The Four Lenses of Innovation


Book Description

Ever wonder where big, breakthrough ideas come from? How do innovators manage to spot the opportunities for industry revolution that everyone else seems to miss? Contrary to popular belief, innovation is not some mystical art that’s forbidden to mere mortals. The Four Lenses of Innovation thoroughly debunks this pervasive myth by delivering what we’ve long been hoping for: the news that innovation is systematic, it’s methodical, and we can all achieve it. By asking how the world’s top innovators—Steve Jobs, Richard Branson, Jeff Bezos, and many others—came up with their game-changing ideas, bestselling author Rowan Gibson identifies four key business perspectives that will enable you to discover groundbreaking opportunities for innovation and growth: Challenging Orthodoxies—What if the dominant conventions in your field, market, or industry are outdated, unnecessary, or just plain wrong? Harnessing Trends—Where are the shifts and discontinuities that will, now and in the future, provide the energy you need for a major leap forward? Leveraging Resources—How can you arrange existing skills and assets into new combinations that add up to more than the sum of their parts? Understanding Needs—What are the unmet needs and frustrations that everyone else is simply ignoring? Other books promise the keys to innovation—this one delivers them. With a unique full-color design, thought-provoking examples, and features like the 8-Step Model for Building a Breakthrough, The Four Lenses of Innovation will teach you how to reverse-engineer creative genius and make radical business innovation an everyday reality inside your organization. “Rowan Gibson has done a superb job of ‘unpacking’ what it takes to innovate.” —Philip Kotler, S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University “Can you develop an innovative mind? Yes, you can. And this book is the manual.” —John and Doris Naisbitt, authors of China’s Megatrends and The Global Game Change “An excellent piece of work for practitioners and organizations who seek to have innovation as part of their DNA.” —Camille Mirshokrai, Managing Director of Leadership Development, and Partner at Accenture “Rowan Gibson’s The Four Lenses of Innovation will inspire you to think big, look afresh at the challenges you face, and take bold action to change the world.” —Robert B. Tucker, author of Driving Growth Through Innovation




Understanding Low Vision


Book Description

A thorough review that covers fundamentals, assessment, clinical services, training and instructional services, and future directions. The author establishes a framework for understanding the impact of low vision on functioning, learning, and psychosocial status. Special sections contain chapters, reports, technical materials, curriculum guides, resources, and questionnaires by experts from 21 areas.




Contact Lenses


Book Description

Completely revised with the latest advances, evidence, and standards needed for everyday practice, Contact Lenses, 6th Edition, remains a definitive work on this multi-faceted topic, ideal for optometrists, dispensing opticians, ophthalmologists, and contact lens practitioners. This classic, superbly designed text is perfectly suited for health care professionals, providing all of the essential knowledge needed in one convenient volume. - Provides up-to-date, authoritative information on contact lens materials and lens types, treatment in contact lens and tear film complications, and myopia correction and contact lenses for abnormal ocular conditions. - Discusses current topics such as miniscleral lenses, keratoconus, corneal cross linking, and paediatric, cosmetic and prosthetic contact lenses. - Contains high-quality line diagrams and clinical illustrations to highlight key points in the text. - Focuses on the evidence behind contact lens practice, enabling you to make informed choices about the care you give to your patients.




Clinical Manual of Contact Lenses


Book Description

Designed to be used as a quick reference, this fourth edition of the Clinical Manual of Contact Lenses allows readers to easily find the topic and information they need without having to search through an entire chapter to find it. Rigid gas permeable lens design and fitting, soft lens problem-solving, astigmatic management, and bifocal correction are just a few of the subjects covered in this manual. Each chapter includes sample cases to reinforce and demonstrate the practical nature of the topic, with nomograms and proficiency checklists summarizing and emphasizing the important points. With this guide, students and practitioners will have a dependable resource to help fit, evaluate, and troubleshoot any contact lenses, especially specialty designs for years to come.




Contact Lens Practice E-Book


Book Description

In this thoroughly revised and updated third edition of Contact Lens Practice, award-winning author, researcher and lecturer, Professor Nathan Efron, provides a comprehensive, evidence-based overview of the scientific foundation and clinical applications of contact lens fitting. The text has been refreshed by the inclusion of ten new authors – a mixture of scientists and clinicians, all of whom are at the cutting edge of their specialty. The chapters are highly illustrated in full colour and subject matter is presented in a clear and logical format to allow the reader to quickly hone in the desired information. - Ideal for an optometrist, ophthalmologist, orthoptist, optician, student, or work in the industry, this book will serve as an essential companion and guide to current thinking and practice in the contact lens field. - Highlights of this edition include a new chapter on myopia control contact lenses, as well are completely rewritten chapters, by new authors, on keratoconus, orthokeratology, soft and rigid lens measurement and history taking.




The Art of Game Design


Book Description

Anyone can master the fundamentals of game design - no technological expertise is necessary. The Art of Game Design: A Book of Lenses shows that the same basic principles of psychology that work for board games, card games and athletic games also are the keys to making top-quality videogames. Good game design happens when you view your game from many different perspectives, or lenses. While touring through the unusual territory that is game design, this book gives the reader one hundred of these lenses - one hundred sets of insightful questions to ask yourself that will help make your game better. These lenses are gathered from fields as diverse as psychology, architecture, music, visual design, film, software engineering, theme park design, mathematics, writing, puzzle design, and anthropology. Anyone who reads this book will be inspired to become a better game designer - and will understand how to do it.




The Art of Game Design


Book Description

The Art of Game Design guides you through the design process step-by-step, helping you to develop new and innovative games that will be played again and again. It explains the fundamental principles of game design and demonstrates how tactics used in classic board, card and athletic games also work in top-quality video games. Good game design happens when you view your game from as many perspectives as possible, and award-winning author Jesse Schell presents over 100 sets of questions to ask yourself as you build, play and change your game until you finalise your design. This latest third edition includes examples from new VR and AR platforms as well as from modern games such as Uncharted 4 and The Last of Us, Free to Play games, hybrid games, transformational games, and more. Whatever your role in video game development an understanding of the principles of game design will make you better at what you do. For over 10 years this book has provided inspiration and guidance to budding and experienced game designers - helping to make better games faster.