Author : Julian Lewis Watkins
Publisher : Courier Corporation
Page : 266 pages
File Size : 22,97 MB
Release : 1959-01-01
Category : Design
ISBN : 0486205401
More than 100 illustrated examples of successful promotions demonstrate the ingredients that make ads click. These are the effective ads that sold millions of dollars of merchandise, from Rolls Royce automobiles to Lux Soap, Coca-Cola, and Campbell's Soup. Discover how the ads came into being, explained in their creators' own words.
Author : Julian Watkins
Publisher : Courier Corporation
Page : 266 pages
File Size : 31,40 MB
Release : 2012-11-09
Category : Design
ISBN : 0486144089
The priceless ingredient; His master's voice; 9944/100% pure; over 100 others. How they were written, their impact, and much more. Remarkable record. 130 illustratrions.
Author : Julian Watkins
Publisher : WWW.Snowballpublishing.com
Page : 252 pages
File Size : 25,17 MB
Release : 2013-10-01
Category : Business & Economics
ISBN : 9781607966340
More than 100 illustrated examples of successful promotions demonstrate the ingredients that make ads click. These are the effective ads that sold millions of dollars of merchandise, from Rolls Royce automobiles to Lux Soap, Coca-Cola, and Campbell's Soup. Discover how the ads came into being, explained in their creators' own words.
Author : Victor O. Schwab
Publisher : Ravenio Books
Page : 303 pages
File Size : 26,24 MB
Release : 2015-10-28
Category : Business & Economics
ISBN :
In How to Write a Good Advertisement, advertising expert Victor O. Schwab shares his proven techniques for crafting effective and persuasive advertisements. Drawing from his extensive experience in the industry, Schwab provides practical insights and strategies for capturing the attention of potential customers and compelling them to take action. Whether you're a seasoned marketer or just starting out, this book offers valuable guidance on how to create advertisements that deliver results.
Author : Joe La Pompe
Publisher : Gestalten Verlag
Page : 224 pages
File Size : 14,16 MB
Release : 2012
Category : Design
ISBN : 9783899554625
The fine art of advertising is moving billions in currency and turns the masses into happy consumers. The not-so secret visual language behind successful ad-campaigns is now revealed by French blogger and undercover advertising expert Joe La Pompe. He selected 100 popular visual ideas and recurring subjects in the world of commercials-from symbols, great names from history or fiction, to themes in a variety of ways. This international survey offers insight as well as inspiration and allows the reader to better understand the power of visual seduction.
Author : David Ogilvy
Publisher : Vintage
Page : 613 pages
File Size : 27,36 MB
Release : 2013-09-11
Category : Social Science
ISBN : 0804170053
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.
Author : Harry Paul Jeffers
Publisher : Citadel Press
Page : 344 pages
File Size : 22,32 MB
Release : 2003
Category : Biography & Autobiography
ISBN : 9780806524764
Contains profiles, ranked in order of significance, of the world's most influential heroes of all time.
Author : Jack Supple
Publisher : Hachette Digital, Inc.
Page : 117 pages
File Size : 47,9 MB
Release : 2002
Category : Art
ISBN : 9780821228296
This volume takes the reader through a century of the premier motorcycle company's witty and eye-catching print advertisements. The colorful and sometimes provocative ads reflect the creative spirit and the unique culture of Harley-Davidson--and America--over the last century.
Author : Julian Lewis Watkins
Publisher :
Page : 233 pages
File Size : 29,5 MB
Release : 1971
Category : Advertising
ISBN :
Author : Richard Crouse
Publisher : ECW Press
Page : 283 pages
File Size : 45,86 MB
Release : 2003-08-26
Category : Performing Arts
ISBN : 1554905400
Offbeat movie buffs, discerning video renters, and critical viewers will benefit from this roll call of the best overlooked films of the last 70 years. Richard Crouse, film critic and host of televisions award-winning Reel to Real, details his favorite films, from the sublime Monsoon Wedding to the ridiculous Eegah! The Name Written in Blood. Each movie is featured with a detailed description of plot, notable trivia tidbits, critical reviews, and interviews with actors and filmmakers. Featured interviews include Bill Wyman on a little-known Rolling Stones documentary, schlockmeister Lloyd Kaufman on the history of the Toxic Avenger, reclusive writer and director Hampton Fancher on his film The Minus Man, and B-movie hero Bruce Campbell on playing Elvis Presley in Bubba Ho-Tep. Sidebars feature quirky details, including legal disclaimers and memorable quotes.
