Book Description

The experience of walking down a store aisle -- replete with displays, advertisements, salespeople, consumer goods, and infinite choice -- is so common that we often forget retail stores barely existed a century ago. Retail Nation traces Canada’s transformation into a modern consumer nation back to an era when Eaton’s, Simpson’s, and the Hudson’s Bay Company ruled the shopping scene. Between 1890 and 1940, department stores revolutionized selling and shopping by parlaying cheap raw materials, business-friendly government policies, and growing demand for low-priced goods into retail empires that promised to strengthen the nation. Some citizens found happiness and fulfillment in their aisles; others experienced a cold shoulder and a closed door. Retail Nation showcases department stores as agents of nationalism and modernization but reveals that the nation they helped to define -- white, consumerist, middle-class -- was more limited, and contested, than nostalgic portraits of the early department store suggest.