The 1971 Brand Book
Author : Westerners. Denver Posse
Publisher :
Page : 400 pages
File Size : 34,96 MB
Release : 1972
Category : West (U.S.)
ISBN :
Author : Westerners. Denver Posse
Publisher :
Page : 400 pages
File Size : 34,96 MB
Release : 1972
Category : West (U.S.)
ISBN :
Author : Westerners. Denver Posse
Publisher :
Page : 400 pages
File Size : 48,32 MB
Release : 1972
Category : West (U.S.)
ISBN :
Author : Judie Lannon
Publisher : John Wiley & Sons
Page : 404 pages
File Size : 11,72 MB
Release : 2007-12-10
Category : Business & Economics
ISBN : 0470517913
In 1988, on Stephen King’s retirement JWT published ‘The King Papers’ a small collection of Stephen King’s published writings spanning 1967-1985. They remain timelessly potentially valuable but are an almost unexploited gold mine. This book is comprised of a selection of 20-25 of Stephen King’s most important articles, each one introduced by a known and respected practitioner who, in turn, describes the relevance of the particular original idea to the communications environment of today. The worth of this material is that, although the context in which the original papers were written is different, the principles themselves are appropriate to marketing communications in today’s more complex media environment. The book will serve as a valuable reference book for today’s practitioners, as well as a unique source of sophisticated, contemporary thinking.
Author : Westerners. Chicago Corral
Publisher :
Page : 408 pages
File Size : 40,84 MB
Release : 1944
Category : West (U.S.)
ISBN :
Author :
Publisher :
Page : 454 pages
File Size : 18,37 MB
Release : 1971
Category : West (U.S.)
ISBN :
Author : Patricio Sáiz
Publisher : Routledge
Page : 528 pages
File Size : 25,80 MB
Release : 2022-03-16
Category : Business & Economics
ISBN : 1000549380
This book delves into the origins and evolution of trademark and branding practices in a wide range of geographical areas and periods, providing key knowledge for academics, professionals, and general audiences on the complex world of brands. The volume compiles the work of twenty-five prominent worldwide scholars studying the origins and evolution of trademarks and branding practices from medieval times to present days and from distinct European countries to the USA, New Zealand, Canada, Latin America, and the Soviet Union. The first part of the book provides new insights on pre-modern craft marks, on the emergence of trademark legal regimes during the nineteenth century, and on the evolution of trademark and business strategies in distinct regions, sectors, and contexts. As industrialisation and globalisation spread during the twentieth century, trademarking led to modern branding and international marketing, a process driven by new economic, but also cultural factors. The second part of the book explores the cultural side of the brand and offers challenging studies on how luxury, fashion, culture associations, and the consolidation of national identities played a key role in nowadays branding. This edited volume will not only be of great value to scholars, students and policymakers interested in trademark/branding research, but to marketing and legal practitioners as well, aiming to delve into the origins of modern brand strategies. The chapters in this book were originally published as two special issues of the journal, Business History.
Author : M. Morley
Publisher : Springer
Page : 404 pages
File Size : 25,24 MB
Release : 2016-01-12
Category : Business & Economics
ISBN : 0230239455
The corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections between corporate brands, corporate reputation, relationships, perceptions and image and shows how reputation can be enhanced and corporate brand equity strengthened over the long term.
Author : Olivier Saillard
Publisher : Harry N. Abrams
Page : 0 pages
File Size : 18,26 MB
Release : 2017-03-07
Category : Design
ISBN : 9781419724657
On January 21, 1971, couturier Yves Saint Laurent presented his Spring-Summer haute couture collection. Inspired by the garments of the war years, the collection included short dresses, platform shoes, square shoulders, and exaggerated makeup. The show caused an outrage among the public, the critics, and the press alike, earning it the title of "Paris's ugliest collection." Nevertheless, the haute couture designs of the runway made their way to the boulevards, giving full sway to the "retro" trend that quickly conquered the streets. Yves Saint Laurent: The Scandal Collection, 1971 offers a behind-the-scenes look at the influential collection that drew fire in the fashion world from the collection's inspiration to the press coverage that followed. Beautifully illustrated and documented with well-researched essays, this book is enriched with personal interviews and archival photographs of the show, the models, the designs, and the textile and print samples, as well as sketches and international press clippings. Olivier Saillard is the director of the Palais Galliera, Museum of Fashion, and the curator of the Yves Saint Laurent 1971: The Scandal Collection exhibition. Dominique Veillon is an historian.
Author : Westerners. Denver Posse
Publisher :
Page : 552 pages
File Size : 46,69 MB
Release : 1973
Category : West (U.S.)
ISBN :
Author : Westerners. Chicago Corral
Publisher :
Page : 304 pages
File Size : 46,78 MB
Release : 1982
Category : West (U.S.)
ISBN :