Author : James Hasselback
Publisher : Prentice Hall
Page : 206 pages
File Size : 17,57 MB
Release : 2004-11
Category : Business & Economics
ISBN : 9780131858459
The only printed directory of marketing faculty. Updated for 2005 and includes PH Marketing's list at-a-glance.
Author : Jon Groucutt
Publisher : Kogan Page Publishers
Page : 564 pages
File Size : 17,67 MB
Release : 2004
Category : Business & Economics
ISBN : 9780749441142
Marketing: Essential principles, new realities has been researched, developed and written primarily with the undergraduate and diploma-level student in mind. This student-oriented text, with its relaxed and free flowing language, provides the reader with material of a rigorous academic standard. Each chapter follows a set structure that has been designed to encourage discussion and raise issues for consideration and research:introduction;learning objectives;chapter sub headings - key issues;chapter summary;exercises and questions for review and critical thinking.At the end of the book there are additional notes and references to support student learning.Written by authors from both an academic and practitioner background, this new textbook offers an excellent introduction to the subject for the next generation of marketers and business people.FREE CD ROM FOR LECTURERSThe authors have created a unique CD ROM containing both lecture presentation slides and essay questions. This is available on request from the publisher.CONTENTSIntroductionWhat is marketing?The business and marketing environmentEthical marketing and social responsibilityBuyer behaviourSegmenting, positioning and targetingMarketing researchMarketing and strategyProducts and brandsPrice and pricing strategiesPromotion part 1Promotion part 2People, physical evidence and processPlacement, distribution and logisticsMarketing across borders: the international dimensionApplication: bringing the elements togetherNotesReferenceIndexPlease view more information on this book, including a sample chapter and detailed, full contents at http://www.kogan-page.co.uk/groucutt
Author : Carl McDaniel, Jr.
Publisher : John Wiley & Sons
Page : 434 pages
File Size : 35,11 MB
Release : 2020-11-10
Category : Business & Economics
ISBN : 1119716314
Marketing Research: Using Analytics to Develop Market Insights teaches students how to use market research to inform critical business decisions. Offering a practitioner's perspective, thisfully-updated edition covers both marketing research theory and practice to provide students with a comprehensive understanding of the subject. A unique applications-based approach—grounded in the authors' 50 years' combined experience in the marketing research industry—features real data, real people, and real research to prepare students for designing, conducting, analyzing, and integrating marketing research in their future business careers. Already a standard text in marketing research courses, the twelfth edition contains thoroughly revised content that reflects the latest trends, practices, and research in the field. Numerous examples of companies and research firms, such as Twitter, ESPN, Ford, and General Motors, are featured throughout the text to illustrate how marketing research is gathered and used in the real world. Detailed yet accessible chapters examine topics including marketing intelligence, problem definition and exploratory research, big data and data analytics, online and social media marketing research, questionnaire design, statistical testing, and managing marketing research studies and teams.
Author : John Williams
Publisher : Routledge
Page : 286 pages
File Size : 32,90 MB
Release : 2003
Category : Business & Economics
ISBN : 0750659602
Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts * Co-written by the CIM Senior Examiner for the Marketing Management in Practice module to guide you through the 2003-2004 syllabus. * Free online revision and course support from www.marketingonline.co.uk. * Customise your learning, extend your knowledge and prepare for the examinations with this complete package for course success.
Author : Tony Curtis
Publisher : Routledge
Page : 285 pages
File Size : 12,37 MB
Release : 2012-09-11
Category : Business & Economics
ISBN : 1136005544
Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts
Author : Jacky Lumby
Publisher : SAGE
Page : 201 pages
File Size : 44,7 MB
Release : 2001-06-06
Category : Education
ISBN : 1847876544
`This is a welcome addition to an impoverished field and will be referred to extensively by management developers, college managers undertaking postgraduate studies and by researchers′ - Learning and Skills Research Journal The incorporation of the further education sector in 1993 was followed by a period of extreme turbulence. Colleges plunged into the complex task of managing huge organizations while under pressure from cuts in funding and a steady expansion in the number and range of students. While financial scandals may have attracted attention, the success of the further education sector in continuing to provide a vital educational service for millions of people has been less recognized. Despite the significant contribution of the sector to education and training, practitioners struggle to find adequate research evidence on which to base reflection and practice. They need material relevant to the specific situation of managers working within this very hybrid sector, part public sector education and part commercial organization, catering for an age and ability range greater than that of any other educational sector. Based on a national survey of college managers, this book investigates how managers are responding to the challenge to increase the numbers and range of students and to improve learning and teaching. The author shows what it means to lead in a college and how the culture has evolved. Each chapter focuses on an aspect of management. The book concludes that ′learning enterprise′ is an apt description of further education, a sector which has retained learning at its core and has learned to adopt an entrepreneurial spirit to shape its future. Managing Further Education will be essential reading for professionals working in further education and all those interested in the management of this complex and vital part of educational provision.
Author : Harry Mills
Publisher : AMACOM
Page : 304 pages
File Size : 26,51 MB
Release : 2004-03-05
Category : Business & Economics
ISBN : 0814413218
Few professional firms are able to consistently grow their fees and profits. Based on the concept of relationship marketing, The Rainmaker's Toolkit gives readers the tools, techniques, and strategies to help win and close bigger deals, helping them dramatically increase the odds of success...and sustain that level of accomplishment from year to year. The Rainmaker's Toolkit helps readers identify and maximize the potential growth opportunities in their companies and gives them a step-by-step system for building a high-profit practice. The book shows readers how to: * Identify high-profit customers and build lifelong relationships with them * Stand out from competitors by differentiating their firm, services, and people * Build a million dollar referral network. Packed with more than 80 reproducable tools and templates, The Rainmaker's Toolkit shows how to find the gold hidden within every company.
Author : J David Lichtenthal
Publisher : Routledge
Page : 292 pages
File Size : 18,66 MB
Release : 2020-07-24
Category : Business & Economics
ISBN : 1000156850
Make the most of your ability to teach business-to-business marketing! Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers examines the essential issues of teaching business-to-business marketing courses at all four university levels. An international network of educators and practitioners addresses the real concerns you have about developing a curriculum and formulating policy, taking into account the social and economic considerations you face in dealing with practical, methodological, and theoretical business marketing issues. Combining scholarly analysis with practical presentation and style, the book is the comprehensive reference you need to make sure your students have a thorough understanding of the interactive circle that connects instruction, research, and the corporate business world. Fundamentals of Business Marketing Education presents original papers that address the pedagogic and content issues you face at each level of university instructiondoctoral studies, executive education, graduate, and undergraduate studies. Each section is accompanied by scholarly commentary for added perspective, helping you to form your own style of course implementation. The book also includes a comparative review of business marketing textbooks, examining the nuts and bolts of writing for university-level instructioncontent, style, textbook features, and the street smarts needed to deal with publishers. Topics addressed in Fundamentals of Business Marketing Education include: the status of and prospects for doctoral programs in business-to-business marketing making business marketing more prominent in master’s programs linking content to practice in undergraduate business marketing courses the impact of alternative technologies on delivering business-to-business marketing education teaching business marketing in the 21st century a comparative review of business marketing textbooks and much more! Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers is an essential resource for educators working to confirm the importance of business education and its contribution to society. Anyone who teaches marketingfrom full professor to occasional adjunctwill find this book invaluable for making the most of your ability to teach business-to-business marketing.
Author :
Publisher :
Page : 3054 pages
File Size : 11,80 MB
Release : 2001
Category : American literature
ISBN :
Author :
Publisher :
Page : 254 pages
File Size : 22,79 MB
Release : 2001
Category : Employer-sponsored transportation
ISBN :
