› › The 4x4 Innovation Strategy

Building a Culture of Innovation

Author : Cris Beswick

Publisher : Kogan Page Publishers

Page : 229 pages

File Size : 12,59 MB

Release : 2015-12-03

Category : Business & Economics

ISBN : 0749474483

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Book Description

SHORTLISTED: CMI Management Book of the Year 2017 - Innovation and Entrepreneurship Category Being a truly innovative company is more than dreaming up new products and services by external consultants and internal taskforces. Staying one step ahead of the competition requires you to embed innovation into your organizational culture. Innovation needs to be embodied in everything that gets done by everyone who works there. By changing your organizational culture to one that supports Building a Culture of Innovation, you will remove the barriers that stop you responding quickly and agilely to changing market conditions and opportunities for growth. Building a Culture of Innovation presents a practical framework that you can follow to design and embed a culture of innovation in your business.The six-step Innovation Culture Change Framework offers a structured process to make change stick, from assessing your organization's innovation-readiness to leading a managed change process that will foster innovation at each level. It includes case studies from international organizations which have shifted their focus to an innovation culture, including Prudential, Qinetiq, Octopus Investments, Cisco, Siemens, BrightMove Media, Waitrose and Feefo. Supported with downloadable resources, Building a Culture of Innovation is an essential read for business leaders and change implementation teams who want to place innovation at the heart of their business strategy.



The 4X4 Innovation Strategy

Author : Martin Schweiger

Publisher :

Page : 79 pages

File Size : 29,90 MB

Release : 2020-08

Category :

ISBN :

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Book Description

This is Version 1.1 of Martin ́s e-book.Martin has seen more than one hundred bankruptcies from the inside and more than six hundred failed product ideas over 27 years.In his book "The 4×4 Innovation Strategy", he will take you by the hand and walk you down to the morgue. By way of example, he will dissect dead innovation and derive a simple yet efficient structure that helps you better understand what made these casualties happen.Starting from there, it becomes clear that - as is often in life - an organized defense line is more important than a bold center forward.Entrepreneurs receive a big picture model to easily communicate what they are planning to do, aligning their technicians and managers to perform better in new product development. Investors get a more transparent picture of what they are investing in, what they can possibly expect in the near future, and when is a good time to exit their investment.His book also helps people who advise start-up companies in business matters, such as general lawyers, accountants, and marketing experts. It is Martin ́s calling to produce materials that guide these support professionals through the minefields that come with innovation. His book will also help you to better cooperate with patent attorneys, who are the trained hands-on specialists in intellectual property law.His book is for- Inventors who want to commercialize their innovative ideas, and who believe that a successful business is not just about the products themselves- Innovation Managers who want to help their R&D teams to stay on track and to meet their KPIs- Legal professionals who want to help their own clients when asked for advice outside their own domains of expertise- Investors who want to understand better how to discern between a juicy opportunity and just another money sinkhole- Young and bright people who want to understand how intellectual property, innovation strategy and entrepreneurship fit togetherPlease note that you can also order the paperback version of Martin ́s full and comprehensive book on Amazon. It also comes with an index.Check out Martin ́s website www.ip-lawyer-tools.com for more information.



Global Brand Strategy

Author : Sicco Van Gelder

Publisher : Kogan Page Publishers

Page : 276 pages

File Size : 50,55 MB

Release : 2005

Category : Business & Economics

ISBN : 9780749444693

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Book Description

"A triumph...the definitive work on the subject. Should be obligatory reading for academics and practitioners alike." Simon Anholt, Chairman, Earthspeak, and author of Brand New Justice "His analyses are accurate and enlightening, explained in a clear concise fashion without being unduly simplified for advanced marketers." Jack Yan, CEO, Jack Yan and Associates "A wonderful piece of work, extremely comprehensive and should provide an invaluable guide for brand management and development." K.N. Tang Emeritus Chairman ACNielsen Asia-Pacific "His contribution to global brand strategy is a considerable one, marrying as he does an in-depth knowledge of how brands work to a keen awareness of cultural particularities." The Journal of Brand Management The purpose of this book is to clarify for brand managers what they must consider when managing their brands across diverse cultures and markets throughout the world. Each brand has its own particular assets and vulnerabilities when it comes to extending across geographic and cultural borders. Brand managers can find themselves faced with a multitude of complex issues, not least the language barrier. Global Brand Strategy is the first book to provide a rigorous analytical framework that can be used comparatively across markets to reveal how to extend the brand and realise its true value. Contents include: *The brand environment *The brand expression *The brand domain * The brand reputation *The brand affinity *The brand recognition *Local brand management *Harmonising a global brand *Extending a global brand *Creating a new global brand. Containing a wealth of analytical models, real-life examples and global case studies, Global Brand Strategy will provide fresh insights for managers and students alike into how to ensure the success of extending a brand globally.



Applied Innovation: A Handbook

Author : Stephen A. Di Biase

Publisher : Premier Insights LLC

Page : 447 pages

File Size : 42,42 MB

Release : 2015-03-01

Category : Business & Economics

ISBN : 1505416876

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Book Description

"Applied Innovation: A Handbook" outlines how a start-up CEO can take an innovation from concept to repeat sales including everything from the strategic elements of what innovation is to business models and intellectual property to how one sets up an advisory board etc. This work focuses on offering a road map for building a company from the ground up but can be applied to existing firms as well. The premise is that anyone can learn and apply the concepts of innovation in any part of their business and personal life if they know what is required.



A Journey to the 21st Century Education

Author : Alfredo Hernando

Publisher : Fundación Telefónica

Page : 201 pages

File Size : 16,47 MB

Release : 2016-01-20

Category : Education

ISBN :

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Book Description

Information Technologies are transforming education, shaping new ways to work in the classroom, new ways of searching information and collaborative learning, which demand new skills. A Journey to the 21st Century Education is a guide for educational innovation explorers in which Alfredo Hernando helps us to discover the most innovative schools of the world. Besides showing new educational methodologies, this book invites the reader to take its own trip to innovation through 80 specific actions.



Advertising Strategy

Author : Tom Altstiel

Publisher : SAGE

Page : 412 pages

File Size : 36,65 MB

Release : 2006

Category : Business & Economics

ISBN : 9781412917964

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Book Description

Advertising Strategy provides students with the experience of an actively teaching professor at one of the top advertising programs in the country and a working creative director/agency principle. Altstiel and Grow get right to the point by stressing key principles, illustrating them, and then providing practical information students and working professionals can use. Unlike many books that focus on only work created for large consumer accounts by mega agencies, this text also covers business-to-business, in-house, and small agency work. Key Features: - Up-to-date examples: over half were produced in the last two years. - Writing for the Internet/Interactive Marketing: the most comprehensive and up to date general copywriting text that covers the Internet - Diversity discussion: a whole chapter is devoted to these issues, plus examples and case histories related to issues of diversity are woven throughout the text. - War Stories: the authors tracked down some of the hottest professionals in the business and their anecdotes bring real world experience into each chapter. They are part case history, part lessons-to-be-learned and sometimes, very funny. - Words of Wisdom: timely quotes from some of the most influential people in our business, past and present. These quotes bring key points to life in every chapter. - Who′s Who: short biographies of people mentioned in the book. Located at the end of each chapter, these blurbs sometimes include very personal information provided directly by these people.



Strategic Brand Management and Development

Author : Sotiris T. Lalaounis

Publisher : Routledge

Page : 382 pages

File Size : 28,40 MB

Release : 2020-12-30

Category : Business & Economics

ISBN : 1000298183

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Book Description

Bringing together theories and concepts from brand management, consumer culture theory, marketing, communications, and design, this book provides an understanding of how organisations can successfully develop, market, and manage their brands. It draws extensively from scholarly research published in social sciences and humanities to provide a detailed discussion of the process of brand management and development. This book explores how organisations can design brand identities, develop brand marketing programmes, measure brand performance, and sustain brand equity, combining psychological, sociological, cultural, and management perspectives. It provides numerous examples that contextualise theory, enabling the reader to understand how past and present branding campaigns and strategies can be deconstructed, analysed, and evaluated, using these theoretical insights.With end-of-chapter case studies on Burberry, Juventus F.C., Pukka Herbs, YO!, and many other European and global brands, Strategic Brand Management and Development is an essential text for students in marketing, brand management, and consumer research, or for anyone interested in understanding the extraordinary power and scope of brands and branding in contemporary post-modern society.



New Industry 4.0 Advances in Industrial IoT and Visual Computing for Manufacturing Processes

Author : Luis Norberto López de Lacalle

Publisher : MDPI

Page : 428 pages

File Size : 25,63 MB

Release : 2020-03-18

Category : Technology & Engineering

ISBN : 3039282905

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Book Description

Modern factories are experiencing rapid digital transformation supported by emerging technologies, such as the Industrial Internet of things (IIOT), industrial big data and cloud technologies, deep learning and deep analytics, AI, intelligent robotics, cyber-physical systems and digital twins, complemented by visual computing (including new forms of artificial vision with machine learning, novel HMI, simulation, and visualization). This is evident in the global trend of Industry 4.0. The impact of these technologies is clear in the context of high-performance manufacturing. Important improvements can be achieved in productivity, systems reliability, quality verification, etc. Manufacturing processes, based on advanced mechanical principles, are enhanced by big data analytics on industrial sensor data. In current machine tools and systems, complex sensors gather useful data, which is captured, stored, and processed with edge, fog, or cloud computing. These processes improve with digital monitoring, visual data analytics, AI, and computer vision to achieve a more productive and reliable smart factory. New value chains are also emerging from these technological changes. This book addresses these topics, including contributions deployed in production, as well as general aspects of Industry 4.0.



ECIE 2020 16th European Conference on Innovation and Entrepreneurship

Author : Prof. Alessandro De Nisco

Publisher : Academic Conferences limited

Page : pages

File Size : 23,18 MB

Release : 2020-09-17

Category : Business & Economics

ISBN : 1912764687

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Book Description

The European Conference on Innovation and Entrepreneurship has been running now for 16 years. This event has been held in Italy, Northern Ireland, France, Belgium, Portugal, and Finland to mention some of the countries who have hosted it. The conference is generally attended by participants from more than 40 countries and attracts an interesting combination of academic scholars, practitioners and individuals who are engaged in various aspects of innovation and entrepreneurship teaching and research. The 16th European Conference on Innovation and Entrepreneurship will be hosted by Instituto Universitário de Lisboa (ISCTE), Portugal and the Conference Chair will be Florinda Matos



Critical Philosophy of Innovation and the Innovator

Author : Xavier Pavie

Publisher : John Wiley & Sons

Page : 196 pages

File Size : 16,90 MB

Release : 2020-07-17

Category : Philosophy

ISBN : 1119405122

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Book Description

The major innovations which have occurred between the end of the 20th and the beginning of the 21st century represent a fresh challenge to the responsibility of innovators. Innovators have disrupted, and continue to disrupt the world through the growth of technology, DNA sequencing, genetic engineering, the management of large databases, different forms of intrusion into our private lives, etc. It is up to them take full responsibility for their actions, and question what they are accomplishing, why they are accomplishing it, to what end and with what means. Such questionings are those found in a practice conducted by Ancient philosophers: spiritual exercises. These were internal or external discourses, enabling individuals to act, think, to know how to behave and how to master oneself. It is surely toward these practices innovators of today should turn in order to innovate with wisdom.