The 7 Pillars of Digital Marketing
Author : Arman Rousta
Publisher :
Page : 154 pages
File Size : 20,55 MB
Release : 2017-04-03
Category :
ISBN : 9780986236556
Author : Arman Rousta
Publisher :
Page : 154 pages
File Size : 20,55 MB
Release : 2017-04-03
Category :
ISBN : 9780986236556
Author : David Houle
Publisher : Sourcebooks, Inc.
Page : 246 pages
File Size : 49,83 MB
Release : 2011-12
Category : Business & Economics
ISBN : 1402273924
According to the author, the Shift Age is humanity's new era -- a time of transformation and change that offers both great risk and opportunity.
Author : Dave Chaffey
Publisher : Pearson Higher Ed
Page : 727 pages
File Size : 34,13 MB
Release : 2012-10-12
Category : Business & Economics
ISBN : 0273746227
Now in its fifth edition, Digital Marketing (previously Internet Marketing) provides comprehensive, practical guidance on how companies can get the most out of digital media to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world.
Author : Dan Norris
Publisher : Jetlaunch
Page : 156 pages
File Size : 23,65 MB
Release : 2020-09-16
Category :
ISBN : 9781641844482
A note from Dan. I'm now in my 15th year as an entrepreneur, and over those years my ideas around what an entrepreneur is, and how to build a business, have changed a lot. My university lessons in Marketing didn't serve me too well, but even as a business owner for many years, I continued this habit of looking for someone to give me the answer. Seeking permission. It didn't work, but what did work was spending years piecing together a new way of marketing through trial, error and some chance encounters with generous people. Compound Marketing provides a framework for thinking about how to market a solid long term business without short term strategies. It looks at the 4 most important things that I think entrepreneurs can do if they want to take an approach to marketing that will give them ongoing compounding growth as opposed to quick wins. Compound Marking is the way I have built all of my businesses, some 6 figures, some 7 and some 8, with a far below average spend on marketing and advertising. Compound Marketing tells the stories of my businesses and many others and provides practical advice for entrepreneurs on using the 4 key compounding marketing strategies of Brand, Storytelling, Content and Community to build a modern business with an unfair growth advantage.
Author : Josh Nelson
Publisher : Josh Nelson
Page : 252 pages
File Size : 42,27 MB
Release : 2019-10-29
Category : Business & Economics
ISBN : 1703385454
The Seven Figure Agency Roadmap is the must-have resource for digital marketing agency owners. Increase your income, work when and how you want, get your clients get incredible results...... and live your desired lifestyle. The Seven Figure Agency is designed to solve these issues you may be experiencing such as: * Too many agencies hit an income ceiling, and never make the kind of money (or the kind of impact) that they are capable of. They get stuck at one of the 3 plateaus: Startup, Struggle or even Success * Most agencies blame themselves, and try to work on their MINDSET -- But nothing changes because it's not your mindset that's the problem. It's the MODEL that needs to change. * The model that you bought into when you started your agency business is completely unscalable (Manual prospecting to get a few leads, chasing prospects down rather than getting them to come to you... and living off of project revenue so there's never consistent income or time for you). * For the last 5 years, the author has been working with a select group of agencies, taking them from Struggle to Success, Scale and Significance. Josh Nelson has a very new approach and he shares the very best of what is working in his business & for the agencies he works with to build million dollar agencies. This book is essential reading for agencies of all types and experience-levels and is of particular value for anyone looking to start a digital marketing agency to short cut growing pains and accelerate their growth to Seven Figures & Beyond.Forget the old concept of a general, digital marketing agency that takes years to establish - there's no need to wait when you have The Seven Figure Agency Roadmap. Whether your dream is to control your schedule or earn six figures in a month, The Seven Figure Agency Roadmap is your manual.This set of turn-by-turn directions to building a digital agency teaches: * How Josh went from virtually bankrupt to running a hypergrowth agency that made the Inc 5000 list of fastest growing companies in the Untied States 4 years in a row * How to build the team that will manage the day-to-day operations * How top agency owners grow to seven figures within a year * How to add $5,000 in monthly recurring revenue to your agency every single month * How to rapidly establish authority in any niche, so clients ask to work with you When you purchase the book you get access to a workbook that help you put the ideas into action: * Multiple case studies & long form interviews with members of Seven Figure Agency Coaching who have grown their revenue to seven figures, hired teams to replace themselves, or sold their agencies for a nice profit * Josh's templates you can copy for setting goals, designing your marketing, and tracking performance * How the Seven Figure Agency principles create a life shaped to your goals
Author : Dave Chaffey
Publisher : Taylor & Francis
Page : 677 pages
File Size : 15,21 MB
Release : 2022-07-22
Category : Business & Economics
ISBN : 1000610918
Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline integrated digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing as part of digital transformation Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms. This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition, provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation. Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises.
Author : Diogo Marques
Publisher : Lulu.com
Page : 440 pages
File Size : 33,80 MB
Release : 2019-12-03
Category : Business & Economics
ISBN : 1794778500
This book was written for every entrepreneur that wants to get ahead in Life. It explains a very powerful framework called The 7 Pillars + The Glue. This concept is used by the most successful people in the world in various fields. You will learn in detail how to use it yourself so you can be successful as well.
Author : Daniel Newman
Publisher : Broadsuite Incorporated
Page : 206 pages
File Size : 36,39 MB
Release : 2017-09
Category : Business
ISBN : 9780692947241
Learn the digital transformation secrets of the world's most enduring companies: Find out what they do to build stability in times of constant change, and most importantly, how they make their business "Futureproof."More than ever before, well-established companies are succumbing to wave after wave of disruption from new entrants, new technologies, and new customer expectations. Companies like Kodak, Blockbuster Video and Xerox weren't able to cope with the pace and scope of disruption, and now they're all but gone. No business leader wants to be next. The pressure is on to adapt. As organizations begin to cope with the realization that digital transformation is the key to their survival in the age of technology-driven business, it is easy to fall into the trap of thinking that digital transformation is merely a technology investment play. It isn't.There is a larger operational vision at play here, and the world's most adaptable companies have already figured out what it is. Broken down into its core components, it consists of 7 operational pillars that help organizations accelerate digital transformation, manage change, and turn disruption into a tireless engine of opportunity. In this book, you will learn: * 7 futureproofing pillars that drive a digitally-transformed enterprise* Why companies that focus on experience design are so much more successful than those that don't.* How to recruit, develop and motivate the workforce of the future. * Why the world's most successful companies have learned to put change at the heart of their business model. * How stalled organizations can unlock their innovation potential and become game-changers in their own right. * Why data-driven mindsets win and how that affects your technology investment strategy.* Why culture is the most important building block of a futureproof business, and how you can shape yours
Author : Wayne McCulloch
Publisher : Lioncrest Publishing
Page : 344 pages
File Size : 43,93 MB
Release : 2021-04-27
Category :
ISBN : 9781544516608
As a customer success leader, whose insight do you rely on for success? Your field is still maturing, yet your profession is one of the fastest growing in the world. There are tons of books and blogs written by success professionals sharing their experiences and strategies, but how do you know what will work for your specific situation? Whose advice is the expertise you can trust? Wayne McCulloch has more than 25 years of experience in the software industry-years spent in training, adoption, and customer experience, the building blocks for customer success. Now he's sharing what he knows as a chief customer officer leading global success functions. In The Seven Pillars of Customer Success, Wayne provides an adaptable framework for building a strong customer success organization. From customer journey actions to the development of transformation advisors, you'll read detailed examples of how companies have put these seven pillars to the test. To create a culture of customer success and stand out in the marketplace, you need a proven framework and knowledgeable perspective-this book provides both, and more.
Author : Patrick Hanlon
Publisher : Simon and Schuster
Page : 273 pages
File Size : 29,99 MB
Release : 2006-01-24
Category : Business & Economics
ISBN : 074327797X
The author explains why the most successful brands--whether products, services, or organizations--create a culture of belief, in which the consumer develops a powerful emotional attachment to the brand as the best of its kind.