The Adman’s Dilemma


Book Description

The Adman’s Dilemma is a cultural biography that explores the rise and fall of the advertising man as a figure who became effectively a licensed deceiver in the process of governing the lives of American consumers. Apparently this personage was caught up in a contradiction, both compelled to deceive yet supposed to tell the truth. It was this moral condition and its consequences that made the adman so interesting to critics, novelists, and eventually filmmakers. The biography tracks his saga from its origins in the exaggerated doings of P.T. Barnum, the emergence of a new profession in the 1920s, the heyday of the adman’s influence during the post-WW2 era, the later rebranding of the adman as artist, until the apparent demise of the figure, symbolized by the triumph of that consummate huckster, Donald Trump. In The Adman’s Dilemma, author Paul Rutherford explores how people inside and outside the advertising industry have understood the conflict between artifice and authenticity. The book employs a range of fictional and nonfictional sources, including memoirs, novels, movies, TV shows, websites, and museum exhibits to suggest how the adman embodied some of the strange realities of modernity.




Adman’s Dilemma


Book Description

The Adman's Dilemma is a cultural biography that explores the rise and fall of the advertising man as a figure who became effectively a licensed deceiver in the process of governing the lives of American consumers. Apparently this personage was caught up in a contradiction, both compelled to deceive yet supposed to tell the truth. It was this moral condition and its consequences that made the adman so interesting to critics, novelists, and eventually filmmakers. The biography tracks his saga from its origins in the exaggerated doings of P.T. Barnum, the emergence of a new profession in the 1920s, the heyday of the adman's influence during the post-WW2 era, the later rebranding of the adman as artist, until the apparent demise of the figure, symbolized by the triumph of that consummate huckster, Donald Trump. In The Adman's Dilemma, author Paul Rutherford explores how people inside and outside the advertising industry have understood the conflict between artifice and authenticity. The book employs a range of fictional and nonfictional sources, including memoirs, novels, movies, TV shows, websites, and museum exhibits to suggest how the adman embodied some of the strange realities of modernity.




Dilemmas of Attachment


Book Description

This book offers an ethnographic account of contemporary Christian Palestinian lives in the Occupied Palestinian Territories. Through individual life stories, Bård Kårtveit shows how Christians in the District of Bethlehem strive to live meaningful lives. Lives which are shaped by Christian-Muslim relations within the national community, the impact of Israeli presence in the Palestinian Territories, migration and homeland-diaspora relationships, and which are heavily influenced by changes in their local community and traditional family structures. By situating these stories in the changing political contexts of Palestine, from late Ottoman to Israeli/Palestinian Authority rule, the author engages with these general processes of patriarchal resistance to social change; the role of minorities in nation-building processes; the impact of Western interventions in the region; the rise of political Islam; and the impact of emigration in the Arab World.




Consumer Dilemma to Purchase Hybrid Car


Book Description

As industrialisation continues to evolve, exacerbating environmental problems such as global warming and climate change have raised the concern across the globe. Road transport is primarily the most notable source of pollution in the world. With the sophistication in environmental technology, a variety of environmentally friendly products have been introduced in the market and hybrid vehicle is highly recommended. However, in Malaysia automotive market demand for hybrid vehicle is still considered very low compared to non-hybrid vehicles and thus to conduct a study on consumer’s adoption toward hybrid car is timely. The study investigated the relationships between marketing mix (4Ps), environmental concern, governmental incentive and purchase intention of hybrid car in Malaysia. A total of 372 valid samples were collected using convenience sampling technique. The Structural Equation Modelling (SEM) by using Smart-PLS was employed to investigate the significance of individual path correlations, measurement model, and overall fit of structural model. The results of the study revealed that marketing mix (4Ps), governmental incentive, attitude, subject norm and perceived behavioural control showed a significant and positive relationship with hybrid car purchase intention. In addition environmental concern exhibits the moderation effect among those relationships.




Interdisciplinary Thinking for Schools: Ethical Dilemmas MYP 1, 2 & 3


Book Description

Interdisciplinary Thinking for Schools: Ethical Dilemmas MYP 1, 2 & 3 is not your average textbook resource. Innovative ethical design projects illustrated with spectacular artwork will connect students to exciting and purposeful learning. Rich primary research includes interviews with the following visionaries: Alberto Alessi, Astronomer Royal Martin Rees, Dr. Jane Goodall, Jared Della Valle and the Stephanie Alexander Kitchen Garden Foundation. The interdisciplinary units have been written with a focus on creativity, critical thinking and exploration of embedded ethical dilemmas. Our strategies support the growth of an innovative and student-centered curriculum to generate real world, sustainable solutions to problems in keeping with the IB MYP philosophy.




ThirdWay


Book Description

Monthly current affairs magazine from a Christian perspective with a focus on politics, society, economics and culture.




Germ Gambits


Book Description

This book tells the tale of how international inspectors beat incredible odds to unveil Iraq's covert bioweapons program, draws lessons from this experience that should be applied to help arrest future bioweapons programs, places the Iraq bioweapons saga in the context of other manmade biological risks, and makes recommendations to reduce those perils.




Global Dilemmas


Book Description

This collection, marking the 25th anniversary of Harvard's Center for International Affairs, represents central issues for research in international affairs during this decade. Some issues carry over from themes that have been central to the Center's research programs since its founding; other issues represent the evolution of new areas of interest and concern. Divided into three parts: Part I: Ethics and Politics in Foreign Policymaking; Part II: Security Dilemmas of the Nuclear Age; Part III: The Interplay of Economics and Politics in Industrial Democracies. Co-published with the Center for International Affairs, Harvard University.




Justice, Education, and the World of Today


Book Description

This edited book challenges the limits of current educational philosophical discourse and argues for a restored normativisation of education through a powerful notion of justice. Moving beyond conventional paradigms of how justice and education relate, the book rethinks the promotion of justice in, for, and through education in its current state. Chapters combine international and diverse philosophical perspectives with a focus on contemporary issues, such as climate change, the COVID-19 pandemic, racism, and migrant crises. Divided into three distinct parts, the book explores the ontological and socio-political grounds underlying our notions of education and justice, and offers self-reflective meta-critique on education philosophers’ tendency of promoting and upholding orthodox visions and missions. Ultimately, the book offers contemporary and innovative philosophical reflections on the link between justice and education, and enriches the discourse through a multi-perspectival and sensitive exploration of the topic. It will be of great interest to scholars, researchers, and postgraduate students in the fields of philosophy of education, education policy and politics, education studies, and social justice. The Open Access version of this book, available at www.taylorfrancis.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license. Funded by University of Oslo.




Range


Book Description

The #1 New York Times bestseller that has all America talking—with a new afterword on expanding your range—as seen on CNN's Fareed Zakaria GPS, Morning Joe, CBS This Morning, and more. “The most important business—and parenting—book of the year.” —Forbes “Urgent and important. . . an essential read for bosses, parents, coaches, and anyone who cares about improving performance.” —Daniel H. Pink Shortlisted for the Financial Times/McKinsey Business Book of the Year Award Plenty of experts argue that anyone who wants to develop a skill, play an instrument, or lead their field should start early, focus intensely, and rack up as many hours of deliberate practice as possible. If you dabble or delay, you’ll never catch up to the people who got a head start. But a closer look at research on the world’s top performers, from professional athletes to Nobel laureates, shows that early specialization is the exception, not the rule. David Epstein examined the world’s most successful athletes, artists, musicians, inventors, forecasters and scientists. He discovered that in most fields—especially those that are complex and unpredictable—generalists, not specialists, are primed to excel. Generalists often find their path late, and they juggle many interests rather than focusing on one. They’re also more creative, more agile, and able to make connections their more specialized peers can’t see. Provocative, rigorous, and engrossing, Range makes a compelling case for actively cultivating inefficiency. Failing a test is the best way to learn. Frequent quitters end up with the most fulfilling careers. The most impactful inventors cross domains rather than deepening their knowledge in a single area. As experts silo themselves further while computers master more of the skills once reserved for highly focused humans, people who think broadly and embrace diverse experiences and perspectives will increasingly thrive.