The Advertiser's Pocketbook
Author : International Correspondence Schools
Publisher :
Page : 464 pages
File Size : 12,87 MB
Release : 1910
Category : Advertising
ISBN :
Author : International Correspondence Schools
Publisher :
Page : 464 pages
File Size : 12,87 MB
Release : 1910
Category : Advertising
ISBN :
Author :
Publisher :
Page : 398 pages
File Size : 30,21 MB
Release : 1913
Category : Advertising
ISBN :
Author :
Publisher :
Page : 544 pages
File Size : 26,89 MB
Release : 1917
Category : Advertising
ISBN :
Author : Anat Rosenberg
Publisher : Oxford University Press
Page : 427 pages
File Size : 31,60 MB
Release : 2022-08-25
Category : History
ISBN : 0192674773
This is an open access title available under the terms of a CC BY-NC-ND 4.0 International licence. It is free to read at Oxford Scholarship Online and offered as a free PDF download from OUP and selected open access locations. The Rise of Mass Advertising is a first cultural legal history of advertising in Britain, tracing the rise of mass advertising c.1840-1914 and its legal shaping. The emergence of this new system disrupted the perceived foundations of modernity. The idea that culture was organized by identifiable fields of knowledge, experience, and authority came under strain as advertisers claimed to share values with the era's most prominent fields, including news, art, science, and religiously inflected morality. While cultural boundaries grew blurry, the assumption that the world was becoming progressively disenchanted was undermined, as enchanted experiences multiplied with the transformation of everyday environments by advertising. Magical thinking, a dwelling in mysteries, searches for transfiguration, affective connection between humans and things, and powerful fantasy disrupted assumptions that the capitalist economy was a victory of reason. The Rise of Mass Advertising examines how contemporaries came to terms with the disruptive impact by mobilizing legal processes, powers, and concepts. Law was implicated in performing boundary work that preserved the modern sense of field distinctions. Advertising's cultural meanings and its organization were shaped dialectically vis-à-vis other fields in a process that mainstreamed and legitimized it with legal means, but also construed it as an inferior simulation of the values of a progressive modernity, exhibiting epistemological shortfalls and aesthetic compromises that marked it apart from adjacent fields. The dual treatment meanwhile disavowed the central role of enchantment, in what amounted to a normative enterprise of disenchantment. One of the ironies of this enterprise was that it ultimately drove professional advertisers to embrace enchantment as their peculiar expertise. The analysis draws on an extensive archive that bridges disciplinary divides. It offers a novel methodological approach to the study of advertising, which brings together the history of capitalism, the history of knowledge, and the history of modern disenchantment, and yields a new account of advertising's significance for modernity.
Author :
Publisher :
Page : 413 pages
File Size : 42,3 MB
Release : 1911
Category : Advertising
ISBN :
Author : International Correspondence Schools
Publisher :
Page : 398 pages
File Size : 31,28 MB
Release : 1913
Category : Advertising
ISBN :
Author : Emily Blumenthal
Publisher : Voyageur Press
Page : 160 pages
File Size : 31,42 MB
Release : 2011-09-04
Category : Crafts & Hobbies
ISBN : 1610597761
Handbag Designer 101 is the bible for handbag designers or women who aspire to make their own bags. Included in the book are instructions for creating the fifteen essential bag styles—clutch, hobo, tote, and more—made simple with easy-to-follow how-to illustrations, suggested difficulty levels, and color photography. Advice from famous bag designers and today’s hottest indie designers accompany each pattern.Also included is the inside scoop on turning your handbag hobby into a successful business. From designing, to making, to marketing, Handbag Designer 101 teaches you everything you need to know.
Author : Charles Hayward
Publisher :
Page : pages
File Size : 14,34 MB
Release : 2021-03
Category :
ISBN : 9781733391696
Author :
Publisher :
Page : 480 pages
File Size : 17,68 MB
Release : 1908
Category : English newspapers
ISBN :
Author : Inland Daily Press Association (U.S.)
Publisher :
Page : 434 pages
File Size : 50,58 MB
Release : 1952
Category : Journalism
ISBN :