Markplus Inc: Winning The Future - Marketing And Entrepreneurship In Harmony


Book Description

This book seeks to understand how a one-man consultancy practice can grow to become what is arguably the largest such enterprise in one of the world's largest countries. It follows the incredible story of the start-up MarkPlus and its journey to become what it is today. Through this journey, one will discover the importance of developing innovative and original marketing frameworks and practices, along with the purpose and passion of a start-up's founder. This insightful book covers many well-established marketing concepts and practices and sheds light on the path that many entrepreneurs must take in establishing their own businesses.




The Anatomy of Peace


Book Description




Business Strategies for the Bottom of the Pyramid (Collection)


Book Description

3 extraordinary books show how to build “bottom of the pyramid” businesses that are sustainable, scalable, and profitable! Three remarkable books help you overcome the pitfalls of “bottom of the pyramid” business, learn from the pioneers’ successes and failures, and build “BoP” businesses that are sustainable, scalable, and consistently profitable! In Entrepreneurial Solutions for Prosperity in BoP Markets: Strategies for Business and Economic Transformation, Eric Kacou shows how to escape the “survival trap” that keeps many BoP businesses small, inefficient, and unprofitable. Drawing on his unique on-the-ground experience in Africa’s most challenging business environments, Kacou identifies new business models, operational techniques, and leadership approaches that can help BoP businesses grow rapidly and successfully. In Next Generation Business Strategies for the Base of the Pyramid: New Approaches for Building Mutual Value, Ted London and Stuart L. Hart share proven, “on-the-ground” insights for building “Base of the Pyramid” businesses that really are sustainable and green, really will help alleviate social ills, and really can scale. Finally, in Capitalism at the Crossroads: Next Generation Business Strategies for a Post-Crisis World, Third Edition, Hart offers an up-to-the-minute primer on sustainable business for today’s executives, practical insights into what’s working and what isn’t, and expert insights for crafting and executing your company’s optimal sustainability strategy. From world-renowned leaders in successful bottom-of-the-pyramid business innovation, including Ted London, Stuart L. Hart, and Eric Kacou.




Capitalism at the Crossroads


Book Description

Today’s era of economic crisis has sent a powerful message: The age of "mercenary" capitalism is ending. We must finally embark on a new age of sustainable, stakeholder-based capitalism. While enlightened executives and policymakers understand the critical need for change, few have tangible plans for making it happen. In Capitalism at the Crossroads: Next Generation Business Strategies for a Post-Crisis World, Third Edition, Stuart L. Hart presents new strategies for identifying sustainable products, technologies, and business models that will drive urgently needed growth and help solve social and environmental problems at the same time. Drawing on his experience consulting with top companies and NGOs worldwide, Hart shows how to craft your optimal sustainability strategy and overcome the limitations of traditional "greening" approaches. In this edition, he presents new and updated case studies from the United States and around the world, demonstrating what’s working and what isn’t. He also guides business leaders in building an organizational "infrastructure for sustainability"--one that can survive budgeting and boardrooms, recharging innovation and growth throughout your enterprise. Discover: · The new business case for pursuing sustainable capitalism · Sustainability strategies that go far beyond environmental sensitivity · How to fully embed your enterprise in the local context--and why you should · Tactics for making long-term sustainability work in a short-term world




New Age of Sustainable Capitalism


Book Description

A brand new collection of cutting-edge guides to sustainable capitalism Translate sustainability and “base of the pyramid” strategies into real profits It’s time for capitalism’s next reinvention. In the new Third Edition of his best-selling Capitalism at the Crossroads, Third Edition, Stuart L. Hart reveals tomorrow’s capitalism. He presents new case studies and practical strategies for building companies that are more sustainable, build deeper roots in their markets, play a central role in solving social and environmental problems – and are far more profitable. Hart helps you identify sustainable products and technologies that will drive urgently needed growth and help solve social and environmental problems at the same time. Drawing on his experience consulting with top companies and NGOs worldwide, he shows how to craft your optimal sustainability strategy, and overcome the pitfalls of traditional ‘greening’ approaches. This edition presents new and updated case studies from the US and beyond, demonstrating what’s working and what isn’t. It also guides business leaders in building an “infrastructure for sustainability” – one that can survive budgeting and boardrooms, recharging innovation and growth throughout your enterprise. Next, in the 5th Anniversary Edition of his classic The Fortune at the Bottom of the Pyramid , C.K. Prahalad reveals all that’s been learned about competing and profiting “at the bottom of the pyramid.” Prahalad outlines the latest strategies and tactics that companies are utilizing to succeed in the developing world. He interviews innovative CEOs to discuss what they’ve learned from their own initiatives, including the Unilever business leader who’s built a billion-dollar business in India. You’ll find a new case study on Jaipur Rugs’ innovative new global supply chain; updates to earlier editions’ key cases; and up-to-the-minute information on key industries such as wireless, agribusiness, healthcare, consumer goods, and finance. Prahalad also offers an up-to-date assessment of the key questions his ideas raised: Is there truly a market? Is there scale? Is there profit? Is there innovation? Is this a global opportunity? Five years ago, executives could hope the answers to these questions would be positive. Now, as Prahalad demonstrates, they can be certain of it. From the world-renowned experts in sustainable capitalism Stuart L. Hart and C.K. Prahalad




Anatomy of the Bear


Book Description

How does one spot the bottom of a bear market? What brings a bear to its end? There are few more important questions to be answered in modern finance. Financial market history is a guide to understanding the future. Looking at the four occasions when US equities were particularly cheap - 1921, 1932, 1949 and 1982 - Russell Napier sets out to answer these questions by analysing every article in the Wall Street Journal from either side of the market bottom. In the 70,000 articles he examines, one begins to understand the features which indicate that a great buying opportunity is emerging. By looking at how markets really did work in these bear-market bottoms, rather than theorising how they should work, Napier offers investors a financial field guide to making the best provisions for the future. This new edition includes a brand new preface from the author and a foreword by Merryn Somerset Webb.




The Anatomy of Entrepreneurial Decisions


Book Description

The creation, success and long-term survival of enterprises are fundamentally linked to the effectiveness of decision-making processes and negotiation capabilities. This book provides an overview of research into how decisions permeate entrepreneurial ventures throughout their lifecycle. A multidisciplinary approach combining psychology, sociology and political science is used to investigate how entrepreneurs address and deal with decision-making. The respective contributions highlight the latest empirical, theoretical and meta-research, and bridge the gap between literature on entrepreneurship, entrepreneurial and innovative behaviours with that on decision-making and negotiation. This book is one of the first to combine these streams of research, thereby offering a new and insightful addition to the field of entrepreneurship.







Anatomy of a Business Plan


Book Description

Create a polished, professional business plan with this step-by-step guide. This award-winning bestseller has successfully helped more than 50,000 people write business plans that work. The book will help entrepreneurs create an effective, results-oriented plan quickly and easily--showing readers how to put concepts into action.




Sri


Book Description

Singapore has a 2000% higher population density than India, but is yet slum-free. At the same time, India is full of slums. Why? Why do the Chinese pay 4.9% for 30-year fixed mortgage rates and Indians pay 10%? China has 800 million jobs and India has 520 million. Our populations are identical. Why is India lacking 280 million jobs? India’s target for job creation is an abysmal 10 million. India created near zero jobs in 3 years. Why is India lagging so pathetically? In peak years, China grew at 13% while India perennially struggles to grow at 8%. Why? China exports $2100 billion vs India’s $260 billion – and shamefully, India’s exports have not grown at all in 7 years. Why? Despite these facts, the author asserts with irrepressible optimism that it is India’s manifest destiny to be the world’s largest economy. He offers solutions to script a new future for India — to make India 1100% richer in 20 years. Modi is a great blessing to India. He works hard. Instead he should work smart using ideas from 50 richest countries suggested in the book. SRI will end poverty, slums, farmers’ suicides, vanquish 80% of black money and create 200 million jobs, with no cost to the government. India’s GDP is $2.5 trillion. SRI will add $25 trillion -$75 trillion in a special case -to our GDP. Sans SRI, India will be stuck as a ‘lazy’, imbecile power middling in a world order dominated by Red China. The book exposes how China will be undone by imminent political, demographic, economic storms. India will have 60% more population than China by the end of this century, making China senile.