Author : Philippine De Rothschild
Publisher : New York Graphic Society
Page : pages
File Size : 33,64 MB
Release : 1983-10-01
Category : Cooking
ISBN : 9780316585965
A study of the distinctive labels created for the wines of Chateau Mouton Rothschild by such artists as Dali, Picasso, Braque, Miro, and Motherwell
Author : Matt Harvey
Publisher : Routledge
Page : 285 pages
File Size : 43,97 MB
Release : 2014-01-10
Category : Business & Economics
ISBN : 1135079749
In an increasingly competitive global market, winemakers are seeking to increase their sales and wine regions to attract tourists. To achieve these aims, there is a trend towards linking wine marketing with identity. Such an approach seeks to distinguish wine products – whether wine or wine tourism – from their competitors, by focusing on cultural and geographical attributes that contribute to the image and experience. In essence, marketing wine and wine regions has become increasingly about telling stories – engaging and provocative stories which engage consumers and tourists and translate into sales. This timely book examines this phenomena and how it is leading to changes in the wine and tourism industries for the first time. It takes a global approach, drawing on research studies from around the world including old and new world wine regions. The volume is divided into three parts. The first – branding – investigates cases where established regions have sought to strengthen their brands or newer regions are striving to create effective emerging brands. The second – heritage – considers cases where there are strong linkages between cultural heritage and wine marketing. The third section – terroir – explores how a ‘sense of place’ is inherent in winescapes and regional identities and is increasingly being used as a distinctive selling proposition. This significant volume showcasing the connections between place, identity, variety and wine will be valuable reading for students, researchers and academics interested in tourism, marketing and wine studies.
Author : Warren R. Johnson
Publisher : Second Harvest Books
Page : 275 pages
File Size : 43,27 MB
Release : 2023-01-24
Category : Reference
ISBN :
Select Wine Bibliographies includes published works from the 1600s through 2023 All listings are works published in the English language. Each book includes an ISBN (when available), the format (hardcover, softcover, digital, or manuscript), as well as any notes that may list subsequent editions or other pertinent information. Thirteen major subjects are included with over 2300 listings. The goal is to first list first editions in hardcover when possible; otherwise, if later editions are more relevant, they become the primary source. Many of these works may have been published in additional formats. Thirteen major subjects are included with over 2300 listings.
Author : Lars Carlberg
Publisher : Dolman Scott
Page : 178 pages
File Size : 11,17 MB
Release : 2022-02-07
Category : Cooking
ISBN : 9781915351005
Karl Heinrich Koch's masterpiece from 1897, written during the heyday of Mosel wine, takes the reader on a journey through the Mosel Valley. This new English translation, the first, includes an insightful foreword by David Schildknecht, extensive footnotes, essays by Kevin Goldberg and Lars Carlberg, and a short glossary of the amazingly complicated German vineyard designations. Included is a facsimile of the complete German original.
Author : Peter J. Howland
Publisher : Routledge
Page : 285 pages
File Size : 31,41 MB
Release : 2014-04-16
Category : Business & Economics
ISBN : 1136183353
New Zealand’s wine came to the world’s attention in the late 1980’s with its production of some of the best quality sauvignon blancs. Since then the industry has grown significantly and has increasingly gained an international reputation as a producer of quality, boutique wines. This volume provides an innovative, multi-disciplinary and critical review of wine production and consumption focusing specifically on the fascinating wine industry of New Zealand. It considers the history, production, aesthetics, consumption and role of place (identity) from multi-disciplinary perspectives to offer insight into the impacts of wine production and consumption. By linking the study of wine to broadly constructed social, cultural, historical and transnational processes the book contributes to contemporary debates on the “life of commodities”, “social class” and “place and people”. Throughout comparisons are made to other internationally recognized wine regions such as Bordeaux and Burgundy. This title furthers the understanding of the social/cultural context of wine production and consumption in this region and will be valuable reading to students, researchers and academics interested in gastronomy, wine studies, tourism and hospitality.
Author : Clare Dunleavy
Publisher :
Page : 199 pages
File Size : 18,17 MB
Release : 2017
Category : Photographers
ISBN : 9780994138330
"Step into our vineyards. Meet our people. Discover our story. Waiheke Island is an internationally acclaimed destination producing world-class wine, but it didn't start off that way. Meet the enterprising, determined and inspiring collective who planted vineyards and transformed this special place into an award-winning island of outstanding wines. Who are they? Where did they come from? Turn the pages. Pour a glass of wine. Celebrate their endeavours."--Publisher.
Author : Tara Brabazon
Publisher : Springer
Page : 133 pages
File Size : 12,59 MB
Release : 2014-05-12
Category : Business & Economics
ISBN : 9812870598
This book explores the way in which QR codes (Quick Response codes) can help the wine industry facilitate distribution and more effectively market and sell their product. It examines the interventions, invention and opportunities brought about by QR codes for the wine industry. It also investigates how QR codes can help enable regional development as well as information and knowledge about winemakers and regions. The book begins with an introduction to QR codes. It explains how to use them as well as shows how QR codes combine analogue and online promotion and information dissemination. Next, the book explores strategies and examples from the creative industries, small nation theory and emerging wine industries. It then goes on to examine how to integrate QR codes with wine media, including marketing the bottle and using QR codes to build new wine regions. The book concludes with a case study of how Aotearoa/New Zealand wine producers deploy QR codes. QR codes can store and digitally present, a range of helpful data, including URL links, geo-coordinates and text and can be scanned by smart phones, making them a useful marketing and business tool. Presenting detail research on how QR codes can enhance the relationship between producers and consumers as well as aid regional development in the wine industry, this book will be of interest to academics focusing on Wine Studies, small and medium sized enterprises (SMEs) and practitioners and researchers from the creative industries sector. In addition, while this book focuses on the wine industry, the information that it presents about QR codes is relevant and applicable for an array of industries that require a tether between analogue and digital, physical and virtual, especially food and primary production.
Author : Jeffrey Caldewey
Publisher : Board and Bench Publishing
Page : 284 pages
File Size : 46,88 MB
Release : 2004-01-01
Category : Design
ISBN : 1891267302
The wine label is a powerful icon of modern civilization; it is a precious object of art that symbolizes and disseminates the cultural and spiritual values of the land where the wine is grown. Wine label design has undergone a renaissance where art meets marketing in the most powerful way, penetrating the subconscious, and using the power of suggestion to imply flavor and quality. Jeffrey Caldewey and Chuck House are acknowledged masters of the new designs and they have created designs for some of the world's most sought after wines and this book is a collection of their most important works. Beginning with a short treatise on some of the philosophical aspects of modern iconography, this book documents 100 wine labels and bottle designs with complete descriptions of the genesis and thought behind each design concept. This book will become a classic in package design and essential for wine marketers and those who collect label art.
Author : Bruno Munari
Publisher : Penguin UK
Page : 253 pages
File Size : 43,37 MB
Release : 2008-09-25
Category : Design
ISBN : 0141920807
How do we see the world around us? The Penguin on Design series includes the works of creative thinkers whose writings on art, design and the media have changed our vision forever. Bruno Munari was among the most inspirational designers of all time, described by Picasso as ‘the new Leonardo’. Munari insisted that design be beautiful, functional and accessible, and this enlightening and highly entertaining book sets out his ideas about visual, graphic and industrial design and the role it plays in the objects we use everyday. Lamps, road signs, typography, posters, children’s books, advertising, cars and chairs – these are just some of the subjects to which he turns his illuminating gaze.
Author : Matt Dukes Jordan
Publisher : Chronicle Books
Page : 204 pages
File Size : 17,50 MB
Release : 2005-03-03
Category : Art
ISBN : 9780811842419
Brings together work of leading Lowbrow and Pop Surrealist artists. With over 100 examples by two dozens artists. Provides a timeline of the movement with graphic artists profiles.
