THE ART OF CUSTOMER WINNING: DISCOVER HOW TO ATTRACT, CONQUER AND KEEP NEW CUSTOMERS


Book Description

Unveil the secrets of customer attraction and retention with "The Art of Customer Winning: Discover How to Attract, Conquer, and Keep New Customers." Imagine having the power to effortlessly draw in customers, captivate their attention, and build relationships that last. This guide is your gateway to mastering the techniques that successful businesses use to win over customers. Whether you're a seasoned entrepreneur or just starting out, this resource holds the key to creating a customer base that not only grows but remains loyal. Dive into the strategies that are tried, tested, and proven to turn prospects into devoted customers. Learn how to craft compelling messages that resonate with your target audience, leaving a lasting impact and sparking their interest. Explore the art of building trust and credibility, essential ingredients for converting potential customers into loyal supporters. Discover how to address their pain points, fulfill their needs, and exceed their expectations, setting the foundation for long-term relationships. Navigate the intricacies of customer service and engagement, discovering how to create personalized experiences that leave customers coming back for more. From social media engagement to in-person interactions, this guide covers every avenue to ensure your customers feel valued. Unlock the insights of successful businesses that have mastered the delicate balance between attracting new customers and retaining existing ones. Learn the art of creating a seamless customer journey that encompasses every touchpoint, from the first impression to post-purchase follow-up. Don't miss out on the opportunity to transform your business into a customer-winning powerhouse. Grab your copy of "The Art of Customer Winning" now and embark on a journey to conquer the hearts and minds of your audience, fostering lasting relationships that drive growth and success.




Think, Speak, Win: Discover the Art of Debate


Book Description

Many books on persuasive speaking only teach you how to speak persuasively, but they don’t teach you how to also think persuasively. Debaters tend to excel when they are put on the spot, because they know how to think fast, speak well, and win audiences. Think, Speak, Win: Discover the Art of Debate” provides a first-of-its-kind comprehensive introduction to the basics of debating for young students as well as interested adults, in a light-hearted and interesting style. This book breaks down the skills of debating into simple, memorable, and easy-to-follow chapters, and even covers the basics of coaching a school team and judging a debate competition. The skills of debating can help you achieve greater success at work and school, and this book guides you through a memorable 6-step process to apply “Debate-Thinking” to situations such as interviews, essay writing, impromptu speeches, presentations, and even leadership and management. You will never be at a loss for words again!




Superior Customer Value


Book Description

Superior Customer Value is a state-of-the-art guide to designing, implementing and evaluating a customer value strategy in service, technology and information-based organizations. A customer-centric culture provides focus and direction for an organization, driving and enhancing market performance. By benchmarking the best companies in the world, Weinstein shows students and marketers what it really means to create exceptional value for customers in the Now Economy. Learn how to transform companies by competing via the 5-S framework – speed, service, selection, solutions and sociability. Other valuable tools such as the Customer Value Funnel, Service-Quality-Image-Price (SQIP) framework, SERVQUAL, and the Customer Value/Retention Model frame the reader’s thinking on how to improve marketing operations to create customer-centered organizations. This edition features a stronger emphasis on marketing thinking, planning and strategy, as well as new material on the Now Economy, millennials, customer obsession, business models, segmentation and personalized marketing, customer experience management and customer journey mapping, value pricing, customer engagement, relationship marketing and technology, marketing metrics and customer loyalty and retention. Built on a solid research basis, this practical and action-oriented book will give students and managers an edge in improving their marketing operations to create superior customer experiences.




How to Read a Client from Across the Room: Win More Business with the Proven Character Code System to Decode Verbal and Nonverbal Communication


Book Description

2013 Bronze Axiom Business Award Winner Predict if Your Clients Will Say YES in Just 7 Seconds How to Read a Client from Across the Room gives you the clues and tools to get someone to say "yes" to you--in an instant--by tailoring your communication methods on the fly to suit that person’s character type. "A quick and powerful method for understanding the very essence of your prospective client. Watch your referrals and bank account grow." -- Bob Burg, coauthor of The Go-Giver and author of Endless Referrals "Brandy Mychals has created a system that allows you to connect with potential clients, serve their core needs, and create lucrative win-win solutions. Without question, this sales book is a must-read!" -- Sandra Yancey, CEO and founder, eWomenNetwork, and bestselling author of Succeeding in Spite of Everything "This book will help you understand people in ways you never thought possible. Practice Mychals's techniques and you'll rise to the top of your field in no time." -- Dr. Daniel J. Reidenberg, PsyD, FAPA, BCPC, CRS, CMT, Executive Director, SAVE, and Chair, Advisory Board, American Psychotherapy Association "This book unlocks the secrets of connecting to and persuading more people, more quickly. In today's fast-paced world, a book like this is pure gold." -- Robert G. Allen, author of the New York Times bestseller, The One Minute Millionaire




Woo, Wow, and Win


Book Description

In this pioneering guide, two business authorities introduce the new discipline of Service Design and reveal why trying new strategies for pleasing customers isn’t enough to differentiate your business—it needs to be designed for service from the ground up. Woo, Wow, and Win reveals the importance of designing your company around service, and offers clear, practical strategies based on the idea that the design of services is markedly different than manufacturing. Bestselling authors and business experts Thomas A. Stewart and Patricia O’Connell contend that most companies, both digital and brick-and-mortar, B2B or B2C; are not designed for service—to provide an experience that matches a customer’s expectations with every interaction and serves the company’s needs. When customers have more choices than ever before, study after study reveals that it’s the experience that makes the difference. To provide great experiences that keep customers coming back, businesses must design their services with as much care as their products. Service Design is proactive—it is about delivering on your promise to customers in accordance with your strategy, not about acceding to customer dictates. Woo, Wow, and Win teaches you how to create "Ahhh" moments when the customer makes a positive judgment, and to avoid Ow" moments—when you lose a sale or worse, customer trust. Whether you’re giving a haircut, selling life insurance, or managing an office building, your customer is as much a part of your business as your employees are. Together, you and customers create a bank of trust; fueled by knowledge of each other’s skills and preferences. This is Customer Capital, the authors explain, and it is jointly owned. But it’s up to you to manage it profitably. Innovative yet grounded in real world examples, Woo, Wow, and Win is the key strategy for winning customers—and keeping them.




Words on Cassette


Book Description




HOW TO WIN FRIENDS & INFLUENCE PEOPLE


Book Description

Dale Carnegie's 'How to Win Friends & Influence People' is a timeless self-help classic that explores the art of building successful relationships through effective communication. Written in a straightforward and engaging style, Carnegie's book provides practical advice on how to enhance social skills, improve leadership qualities, and achieve personal and professional success. The book is a must-read for anyone looking to navigate social dynamics and connect with others in a meaningful way, making it a valuable resource in today's interconnected world. With anecdotal examples and actionable tips, Carnegie's work resonates with readers of all ages and backgrounds, making it a popular choice for personal development and growth. Carnegie's ability to distill complex social principles into simple, actionable steps sets this book apart as a timeless guide for building lasting relationships and influencing others positively. Readers will benefit from Carnegie's wisdom and insight, gaining valuable tools to navigate social interactions and achieve success in their personal and professional lives.







Gamble to Win


Book Description

A revolutionary new strategy reverses the house edge to a player advantage of seven percent.




How to Win Friends and Influence People


Book Description

You can go after the job you want…and get it! You can take the job you have…and improve it! You can take any situation you’re in…and make it work for you! Since its release in 1936, How to Win Friends and Influence People has sold more than 30 million copies. Dale Carnegie’s first book is a timeless bestseller, packed with rock-solid advice that has carried thousands of now famous people up the ladder of success in their business and personal lives. As relevant as ever before, Dale Carnegie’s principles endure, and will help you achieve your maximum potential in the complex and competitive modern age. Learn the six ways to make people like you, the twelve ways to win people to your way of thinking, and the nine ways to change people without arousing resentment.