The Art of Fund Raising


Book Description

This book highlights for non-profit professionals and volunteers often overlooked techniques and strategies for successful fundraising--techniques and strategies designed to avoid costly mistakes resulting from missed opportunities, under-utilized leadership, and squandered budgets. It's not necessary to read this book from beginning to end. Each concise chapter stands alone, spurring new ideas and encouraging the reader to reexamine customary fundraising approaches. From capital campaigning to leadership development, from evaluating fundraising cost-effectiveness to raising endowment, Gary offers helpful tips for strengthening a charitable organization's fundraising appeals, motivating its leadership, and implementing effective major gift strategies. Developed and tested over 40 years of Gary's management consulting experience throughout the philanthropic sector, his insights and sound advice have inspired others in their dedicated support of our nation's charitable organizations and enterprises.




How to Write Fundraising Materials that Raise More Money


Book Description

Writing to raise money takes more than a few choice words. Highly profitable communications use a wide array of "trade secrets" to boost response. Things like emotional triggers, a working knowledge of reader psychology, the discovery of eye motion studies, and donor research ? all help writing pros reap big rewards from their appeal letters, newsletters, websites, case statements, and more.Now these trade secrets are yours, collected in one easy-to-understand volume: How to Write Fundraising Materials that Raise More Money ? The Art, the Science, the Secrets. Author Tom Ahern is recognized as one of North America's leading experts on effective communications. His workshops are in hot demand. Last year he released a first-of-its-kind book on moneymaking donor newsletters.Now, in his new book, Ahern reveals all: how top fundraising writers inspire their prospects to make that first gift ? and how they keep existing donors loyal and generous.Raising more money through words, via the printed page or online, is no accident. But anyone can do it well: you don?t need special writing talent. All you need is this essential guide to best practices in the fundraising industry.




The Art of Fund Raising


Book Description

Author Irving R. Warner calls on his 35 years of professional fund-raising experience to show you the successful way to raise funds for your organization.




The Art of Fundraising


Book Description

The Art of Fundraising represents more than forty years' experience of author Gary W. Phillips in the field of nonprofit fundraising and institutional development. The author puts forward strategies and techniques that can save nonprofit board members and staff wasted time and budget, and can dramatically increase the amount of money any organization can raise. The book is divided into five distinct chapters that provide useful tips on generating annual gifts, maintaining a sound balance sheet, building endowment, and conducting successful capital campaigns. The first chapter, The Appeal, lays out strategies for crafting an effective "ask." The second chapter, The People, focuses on how to attract valuable personnel, including board members and development officers. The third chapter, The Strategies, is devoted to the decision-making process in implementing cost-effective approaches to raising money. The fourth chapter, Endowment, specifically focuses on creating and maintaining endowments, and the fifth chapter, General, tackles ethical questions head on. This down-to-earth guide provides the kind of practical advice that addresses the very questions that fundraising professionals and board members face every day.




Successful Fundraising for Arts and Cultural Organizations


Book Description

Fundraising experts Karen Brooks Hopkins of the Brooklyn Academy of Music and Carolyn Stolper Friedman of the Contemporary Museum of Art in Chicago offer important insights into today's best fundraising strategies for arts and cultural organizations of all sizes. New to this edition is an in-depth examination of corporate sponsorships, as well as a detailed chapter on endowment campaigns. All statistics, appendixes, and examples have been updated, and many helpful examples, including pledge forms, campaign statements, and sponsorship contracts, are also included.




Asking Properly


Book Description




The Art of Startup Fundraising


Book Description

Startup money is moving online, and this guide shows you how it works. The Art of Startup Fundraising takes a fresh look at raising money for startups, with a focus on the changing face of startup finance. New regulations are making the old go-to advice less relevant, as startup money is increasingly moving online. These new waters are all but uncharted—and founders need an accessible guide. This book helps you navigate the online world of startup fundraising with easy-to-follow explanations and expert perspective on the new digital world of finance. You'll find tips and tricks on raising money and investing in startups from early stage to growth stage, and develop a clear strategy based on the new realities surrounding today's startup landscape. The finance world is in a massive state of flux. Changes are occurring at an increasing pace in all sectors, but few more intensely than the startup sphere. When the paradigm changes, your processes must change with it. This book shows you how startup funding works, with expert coaching toward the new rules on the field. Learn how the JOBS Act impacts the fundraising model Gain insight on startups from early stage to growth stage Find the money you need to get your venture going Craft your pitch and optimize the strategy Build momentum Identify the right investors Avoid the common mistakes Don't rely on the "how we did it" tales from superstar startups, as these stories are unique and applied to exceptional scenarios. The game has changed, and playing by the old rules only gets you left behind. Whether you're founding a startup or looking to invest, The Art of Startup Fundraising provides the up-to-the-minute guidance you need.




The Fine Art of Fundraising


Book Description

Carolyn Farb is the quintessential fundraiser who truly knows how to put together amazing events that raise money for good causes. She believes you don't have to spend money to raise money: practicing her zero-budget philosophy.




Raising Funds


Book Description

It doesn’t matter if you need to raise thousands of dollars or millions, the same basic principles of fundraising apply. Steve Dorough, who has developed and implemented successful campaigns for numerous clients, shares a blueprint for raising funds in this guide. Step by step, he describes how to develop a compelling strategic plan for fundraising. He also explains how to test the feasibility of your campaign and implement a successful fundraising initiative. Learn how to: • anticipate and respond to objections from potential donors; • share a strategic plan with larger constituencies; • set reasonable fundraising goals; and • recruit a highly-qualified team. This guide is written as a narrative about a fictional chamber of commerce in a fictional community somewhere in the United States. However, the fundraising principles and processes can be successfully applied to any nonprofit. Filled with examples of agendas, letters, reports, and checklists covering every aspect of the fundraising process, this guide takes you through the critical steps that will help you raise funds.