Author : Steve Bustin
Publisher : SRA Books
Page : 82 pages
File Size : 20,20 MB
Release : 2017-04-03
Category : Business & Economics
ISBN : 1909116874
Any business wanting to reach new customers should be embracing public relations to spread their key messages. If you don't, your competitors will. This Authority Guide shows you how to grab the headlines (for all the right reasons), reach huge audiences and grow your business by accessing the media to tell your story.
Author : Mark Weiner
Publisher : John Wiley & Sons
Page : 274 pages
File Size : 30,66 MB
Release : 2006-06-12
Category : Business & Economics
ISBN : 0787985996
Using dozens of case studies from well-known companies such as General Electric, FedEx, Procter & Gamble, Merck, Boeing, and Intel, Delahaye president and public relations scientist Mark Weiner offers a research-based model for creating and implementing public relations programs that will generate desired results and improve an organization’s ROI. Written as a highly accessible hands-on guide, Unleashing the Power of PR explains how to use market research methods to plan and evaluate public relations programs scientifically. The author explores the benefit of learning to speak to senior executives in a way that will improve communications and ultimately help strengthen PR performance and results. In addition, the book debunks common myths—such as “PR is impossible to measure!”—that undercut the effectiveness of PR and obscure its real value.
Author : Steve Bustin
Publisher : Authority Guides
Page : 112 pages
File Size : 31,44 MB
Release : 2017-04-03
Category :
ISBN : 9781909116863
Author : Steve Bustin
Publisher : SRA Books
Page : 103 pages
File Size : 15,46 MB
Release : 2016-10-17
Category : Business & Economics
ISBN : 1909116750
Whether it’s your first presentation or you’re an experienced speaker, this Authority Guide will give you the tools, tips and confidence to deliver engaging, creative and effective presentations. As an experienced speaker and presenter himself, Steve Bustin will teach you some simple techniques to make sure your audience is engaged and you will be inspired to make the speech again.
Author : Joe Manausa
Publisher :
Page : 224 pages
File Size : 41,51 MB
Release : 2020-02-06
Category : Business & Economics
ISBN : 9781912555604
The internet is shrinking the world; local brick and mortar businesses are finding more competition than ever before, primarily from 'out of towners' who conduct their business online. Consumers are thrilled with this change, empowered with information; no longer requiring a salesperson to start the buying process. So how does a local business compete in a world that has gone digital? The Business of Getting Business will educate and lead business owners to a different way of generating and converting business opportunities using digital marketing concepts and processes. It provides need-to-know information about digital marketing in easy-to-understand terms, so any business owner will walk away with a true understanding of what they need to do online to make their business succeed. Furthermore, it provides an implementation guide that runs through the specific technologies and the steps required to be productive with a digital marketing solution to build a better future.
Author : Charles H Fleischer
Publisher : Sphinx Publishing
Page : 0 pages
File Size : 44,25 MB
Release : 2009-01-01
Category : Business & Economics
ISBN : 9781572486904
Protect yourself and your small business! The book explains in simple, clear language what business owners and managers need to know about their relationship with their employees in order to comply with the law and protect themselves and their business from being sued. The new edition of this book includes everything from recruiting and hiring to discipline and termination and everything in between. Updated legal information has been added on the new minimum wage law that employers must be aware of, the right to privacy for employees, especially in terms of their email, Internet usage, and phone calls, and what employers need to do to comply with disability laws and FMLA. The appendices in this book include required postings in the workplace, legal holidays, online resources for employers and human resource professionals, a sample employee handbook outline, an employer tax calendar, and a complete glossary of terms.
Author : Ambrose Blowfield
Publisher : SRA Books
Page : 76 pages
File Size : 46,50 MB
Release : 2017-07-17
Category : Business & Economics
ISBN : 1909116904
Get the most from your marketing with an expert plan that really gets results. Written especially for small businesses, this Authority Guide shows you how to write and execute your marketing plans efficiently and accurately. Ambrose and Jo Blowfield will help you create plans using proven, affordable marketing tactics for both digital and traditional strategies. You’ll have a year-long marketing plan that is structured, well thought out and targeted to your ideal clients, allowing you proactively to promote your business. p.p1 {margin: 0.0px 0.0px 2.9px 0.0px; font: 10.0px 'Helvetica Neue'; color: #d767ac} p.p2 {margin: 2.9px 0.0px 5.7px 0.0px; text-align: justify; font: 9.0px 'Helvetica Neue'}
Author : Matias Rodsevich
Publisher : Matias Rodsevich
Page : 231 pages
File Size : 49,30 MB
Release : 2020-10-07
Category : Business & Economics
ISBN : 9090337105
The PR Paradox by Matias Rodsevich is a must-read for startups and scale-ups that are looking to establish and elevate their presence in the saturated tech market. Essentially "a public relations handbook", it is one of the best PR books and a complete guide on the creative foundation of their own PR strategy in a cost-effective and timely manner, to achieve growth-driven integrated solutions. The book offers exclusive insights into the modern PR practice, including tangible advice from renowned PR professionals, and provides real-time solutions on how to achieve significant PR results that will boost business growth in a cost and time effective manner. Unlike other PR books, The PR Paradox acts as a hands-on strategic guide for small businesses to achieve their goal implementing a practical and cost-effective PR strategy. Written for those who are interested in or just starting out in PR, the lessons and examples collected are both entertaining and informative. Readers can expect to take away from The PR Paradox key learnings that will give the initiate a leg up in the frantically paced world of PR.
Author : Jennefer Witter
Publisher : AMACOM
Page : 140 pages
File Size : 24,38 MB
Release : 2014-10-03
Category : Business & Economics
ISBN : 0814434371
Whether you’re an established company or a cost-conscious start-up, this helpful guide tells you all you need to know to be able to use public relations effectively as a business-building tool. As an entrepreneur, you need every helpful tool you can get your hands on to build your business. And if you know the tricks of the trade, perhaps nothing can gain more attention for your small business and build your company’s credibility than a good, old-fashioned public-relations campaign. Drawing on the expertise gained during her long career in public relations, Jennefer Witter shares simple, smart, and budget-friendly methods for getting your business noticed, including what she calls the seven key elements of public relations: Self-branding Media relations Social Media Networking Speaking engagements Cause-related marketing Selecting a PR agency Complete with real-world case studies and sample content (such as media pitches) to use as-is or to modify to fit your own specific needs, The Little Book of Big PR will provide you with the expert guidance all entrepreneurs need to grow their business to new, attention-getting heights.
Author : Sue Mitchell (Executive coach)
Publisher : SRA Books
Page : 69 pages
File Size : 48,59 MB
Release : 2017-04-03
Category : Business & Economics
ISBN : 1909116858
This Authority Guide addresses how businesses can increase their performance, productivity and customer/staff satisfactionthrough focusing on engagement. Sue Mitchell, an authority in coaching and leadership development, shows you how to build a team who is committed, inspired and eager to deliver their best work in order to make a difference.
