Self-Publishing Made Simple
Author : April Cox
Publisher :
Page : pages
File Size : 32,48 MB
Release : 2021-09-15
Category :
ISBN : 9781737557012
The 1-Page Marketing Plan
Author : Allan Dib
Publisher : Page Two
Page : 0 pages
File Size : 16,27 MB
Release : 2021-01-25
Category : Business & Economics
ISBN : 1989603688
Book Description
WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it, you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you'll discover: - How to get new customers, clients or patients and how to make more profit from existing ones. - Why "big business" style marketing could kill your business and strategies that actually work for small and medium-sized businesses. - How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. - A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. - How to annihilate competitors and make yourself the only logical choice. - How to get amazing results on a small budget using the secrets of direct response marketing. - How to charge high prices for your products and services and have customers actually thank you for it.
The Marketing Plan
Author : William M. Luther
Publisher : AMACOM Div American Mgmt Assn
Page : 340 pages
File Size : 10,89 MB
Release : 2001
Category : Business & Economics
ISBN : 9780814426159
Book Description
Packed with recent case-history thumbnails, all-new information on Internet marketing, and a thorough updating throughout, the third edition of "The Marketing Plan" outlines a comprehensive, systematic approach that guarantees results.
Marketing Planning Guide
Author : Robert E. Stevens
Publisher : Psychology Press
Page : 384 pages
File Size : 43,68 MB
Release : 2006
Category : Business & Economics
ISBN : 9780789023384
Book Description
THE CLASSIC guide to develop a marketing plancompletely updated! The newly revised Marketing Planning Guide, Third Edition is the step-by-step guide that gives you the tools to prepare an effective marketing plan for a company, product, or service. With over 50 pages of updated material, this classic textbook has the solid foundation of knowledge and philosophy of the previous editions while adding essential new information on Internet marketing, business ethics, and an illustrative sample business plan. Worksheets at the end of each chapter guide you in creating your own planonce all the worksheets are completed you will have roughed out your own complete marketing plan. The accompanying instructor's package includes a helpful manual, a detailed sample course syllabus, and a test bank featuring a multiple-choice and true-false questions for each chapter with answers. This edition of the Marketing Planning Guide contains clear tables and diagrams, is fully referenced, and has updated examples for easy understanding of concepts. It shows how to: analyze the market, consumers, the competition, and opportunities develop strategy and marketing objectives make product, place, promotional, and price decisions realize the financial impact of marketing strategies implement, audit, and control your marketing plan And now the Marketing Planning Guide, Third Edition is updated to include: extensive information on Internet marketing new examples illustrating the process a complete sample marketing plan end of chapter worksheets providing step-by-step instructions Internet data sources This is the definitive book for marketing professionals who want to use a hands on approach for learning the planning process. It will guide anyone through the steps of preparing an effective marketing plan.
12 Month Digital Marketing Planner: The Workbook to Help You Organize and Plan Your Social Media, Content and Paid Advertising
Author : Brandon Breshears
Publisher : Independently Published
Page : 202 pages
File Size : 32,30 MB
Release : 2019-01-15
Category : Business & Economics
ISBN : 9781793333544
Book Description
What should you be posting on social media? What should you be emailing this week? How do you know if your marketing is successful? These are common questions that plague small business owners when it comes to content creation, social media marketing and paid advertising. This planner is designed to help you get around all of these problems and gain clarity in your digital marketing strategy. Brandon Breshears has created a planner that helps you to schedule and track your marketing on a Monthly, weekly and daily basis so that you can design content and ad campaigns that help you reach more of your ideal customers. This workbook is designed to last for 12 months, can be started at any time of the year and allows you to write inside and work directly inside the book. You'll be able to set baselines for your social channels, track ad performance, generate landing page ideas and more. If you're looking to get more clarity around your marketing strategy, then this is the book for you! Brandon draws from his experience as a digital marketer for companies industries ranging from veterinary practices to custom aftermarket auto parts and everything in between. This book is perfect for anyone who wants to create a specific and measurable marketing plan.This is a workbook that you will use to write in. The dates and months are not filled it so it can be used starting any time of year
Creating a Successful Marketing Plan
Author : RD king
Publisher : 大賢者外語
Page : 55 pages
File Size : 38,82 MB
Release :
Category : Business & Economics
ISBN :
Book Description
Almost every successful business started with an effective marketing plan and yours can too. Learn how to create a highly effective marketing plan to increase market share and guide your business into success! Here are just some of the great benefits you'll get in this eBook: Learn about all the major fundamentals and components needed in a successful marketing plan. Find out how to conduct your own market research. Discover how to establish reasonable goals and objectives. Determine how to foresee potential threats or problems and highlight how you will deal with them in your marketing plan. Learn how to include plans for new marketing opportunities that may unexpectedly arise. Find out how to evaluate your competition for inclusion in your marketing plan. Discover how to deal with the financial and budgeting aspects so the numbers add up. Uncover the best ways to track the effectiveness or your marketing plan. And much, much more!
Selling the Invisible
Author : Harry Beckwith
Publisher : Business Plus
Page : 137 pages
File Size : 26,7 MB
Release : 2000-10-15
Category : Business & Economics
ISBN : 0759521522
Book Description
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.
10x Marketing Formula
Author : Garrett Moon
Publisher : Coschedule
Page : 366 pages
File Size : 27,38 MB
Release : 2018-03-26
Category : Internet marketing
ISBN : 9780692048276
Book Description
The dream of content marketing is that it's going to be a magical funnel that drips money into your bank account. Its lure is that it will create an inbound sales machine. But what should you do when it doesn't work like that? Or even at all? Garrett Moon presents the formula he used to grow his startup CoSchedule from zeroes across the board to 1.3M+ monthly pageviews, 250k+ email subscribers, and thousands of customers in 100 countries in just 4 years. Learn to overcome a lack of time, struggling to produce content, an inability to engage your audience, and so many more marketing roadblocks.
The Highly Effective Marketing Plan
Author : Peter Knight
Publisher : Pearson Education
Page : 184 pages
File Size : 29,34 MB
Release : 2004
Category : Business & Economics
ISBN : 9780273687863
Book Description
This book is a step-by-step proven programme that will allow you to create a highly effective marketing plan that works - in just one hour! bull; The Highly Effective Marketing Plan is very practical, providing a step-by-step process without any marketing-speak or jargon. bull; The Highly Effective Marketing Plan can be used by small start up companies and multinationals alike. It is for marketing people, and non-marketing people; chief executives and new people looking to get on.
The SOSTAC Guide to Your Perfect Digital Marketing Plan
Author : PR Smith
Publisher :
Page : 306 pages
File Size : 11,35 MB
Release : 2018-02-06
Category : Digital communications
ISBN : 9780956106858
Book Description
2019 Edition (V5) of PR Smith's popular SOSTAC (r) planning system shows how to write the perfect plan and can be learned in 3 minutes. The SOSTAC Guide to your Perfect Digital Marketing Plan, can be skimmed in 30 minutes and digested in detail in 3 hours. The new edition integrates digital developments such as AI, Big Data, IoT, Marketing Automation with brief mentions of VR and AR. So it's bang up to date. The SOSTAC(r) planning system was voted in the Top 3 Marketing Models worldwide by voters in the Chartered Institute Of Marketing's Centenary Poll. SOSTAC(r) has since been adopted by Linkedin, KPMG, Greenpeace and many more bluechips and start-ups. The entire book is written in easily digestible chunks so readers can dip in and out. Who can use this book? The book is aimed at anyone involved in digital marketing, or marketing, or just interested in digital marketing. Readers can see how it all fits together. More advanced marketers use it as a 'dip in & out' (e.g. the digital marketing strategy chapter), while less experienced marketers benefit from all six chapters and the many links to cutting-edge websites, digital tools and videos. The 6 Chapters: Situation Analysis (where are we now?)Objectives (where are we going?)Strategy (how do we get there?Tactics (details of strategy incl. marketing mix)Action (checklists, guides, systems & internal marketing)Control (how do we know if we are going to get there?)Who is the author?PR Smith is the co-author of the hugely influential 'Digital Marketing Excellence' (with Dave Chaffey) and several other marketing books including the best -selling Marketing Communications text going into its 7th ed this year. This new SOSTAC(r) Guide has achieved more than 3,000 pre-sales. The book is now also available from Amazon, iBooks, other networks or www.PRSmith.org/sostac . There is a free Kindle app which allows readers to enjoy this eBook on any mobile, iPad or laptop in addition to a kindle. What Experts Say About This Book "Although most businesses are now doing digital marketing, nearly half don't have a plan - that's shocking! SOSTAC(r) gives you an awesomely simple framework to put that right." Dave Chaffey, CEO Smart Insights"A really good easy-to-follow guide" Ged Carroll, Digital Director VP Europe, RacePoint Global'This is essential reading and an invaluable reference guide for any marketer who needs to create impressive, persuasive and effective digital marketing plans.' IDM SOSTAC(r) Certified Planners online portal is now open for those that want to become SOSTAC(r) Certified Planners. Visit https: //www.SOSTAC.org to register, download manuals drawn from these books and take the online, open-book, multiple choice case study assessment. Upon reaching 60% + the applicant receives a SOSTAC(r) Certified Planner certificate. See http: //www.PRSmith.org/SOSTAC for more or just go directly to https: //www.SOSTAC.org
