The Beginner's Guide to Amazon Ads for Authors (Formerly AMS Ads)


Book Description

You've written your book. Now what? How do you get people to find it among the millions of books on Amazon? Author Karleen Tauszik has found book marketing success with Amazon ads, and she's created the step-by-step, click-by-click beginner's guide to steer you through the process of creating your first ads. Using easy-to-follow instructions and clear examples, The Beginner's Guide to Amazon Ads for Authors will supply you with the tools to put your book in front of the many Amazon customers who are searching for their next reading adventure. Whether you've written fiction or non-fiction, for adults or children, regardless of your genre, this book will help you market it directly to people who are ready and willing to buy. In this book, you'll find: Clear explanations of all the different ad options available as of 2019. How to easily tell when your ad is making money or heading toward a loss, and how to improve it or stop it. How to analyze your ads to see which ones are working best...and why. Free ways to find keywords that will drive your ad to the right readers. How to optimize the new Amazon ads dashboard so it provides the data you want (and need) to see. How to compare your ads and find the best bid rate and ad type for your book. Tips to troubleshoot and fine-tune your ad campaigns. Even if you've tried Amazon ads before, the process and options have been updated since early 2019. This book includes all of those changes, teaching you how to utilize them to find what works best for your book and your genre. If you've been hesitant to try Amazon ads, thinking it's too complex or will be too expensive, you'll love how this concise book gets you started quickly, explains every step, and starts you off with minimal investment Buy The Beginner's Guide to Amazon Ads for Authors today, and start showing your book off to your ideal audience within the week!




Amazon Ads for Indie Authors: A How-to Guide from an Industry Expert


Book Description

Learn from a former Amazonian how to create, manage and optimize book ads. Amazon Ads for Indie Authors is a former insider's breakdown of book advertising. This is the most authoritative author ads handbook available, exposing the interconnectivity of book ads in the Amazon ecosystem. This insight fuels a framework that declutters the ads dashboard allowing you to reach readers more effectively. You’ll learn how to: ✓ build your ads strategy ✓ create basic ads ✓ avoid costly mistakes ✓ manage campaigns while driving spend efficiency ✓ use advanced features tailored for your use case ✓ scale your ads at the right time ✓ detect key signals improving your chance of success ✓ discern what Amazon recommends vs. what works for books Amazon Ads can be complex to navigate, particularly for books. This guide will teach how you to simplify your approach, free up your headspace, and get back to writing.




Be Your Own Boss as an Independent Author


Book Description

Do you want to write a book? Have you written a book, but aren’t sure what to do next? Would you like to sell your book to readers online––even while you sleep? If you answered ‘yes’ to any of these questions, this guidebook will unlock hot tip secrets, reveal common pitfalls, and lead you on your path to success. We live in unprecedented times with incredible opportunities for writers––anyone can write a book and post it for sale on the internet. Easy-peasy, right? It can be… with the right help. This book will guide you through the process of making your precious book baby available for sale to the world via the major online vendors. Once your book is published, the marketing fun begins. In this book, you’ll benefit from the author’s 5+ years of experience in this business, during which she has published over 25 books, hit the USA Today bestseller list multiple times, and made nearly every mistake imaginable. She openly shares exactly what to do (and what NOT to do) in order to thrive in the independent author business. Becoming an indie author is one of the most challenging, rewarding, demanding, life-changing, and fulfilling dreams imaginable. There will likely be mind-boggling highs and devastating lows. Let this book be there to help guide you, answer your questions, and build your confidence along the way. YOU CAN DO THIS. Your dream awaits… Download this book and jump-start your goal of becoming an indie author right now!




An Author's Guide to Working with Libraries and Bookstores


Book Description

Any author can get their book listed in an online catalog. But what if you want more? What if you want to rise above the digital masses and be relevant to booksellers and librarians? In today's digital age of publishing, it's easy to get your book listed on major retail and library sites around the world. But what about: * Attracting the attention of the curators of these sales channels. * Succeeding in getting some of these channels to highlight, spotlight, and promote your book to their customers or patrons. * Having a bookstore or library actually order and stock your print book * Being invited to either host or participate in a live event in a bookstore or library * Standing out as a talented and relevant professional or subject matter expert All of these things take a bit more effort than the average creative person is willing to invest. But that's where you come in; because this type of success is reserved for the truly dedicated author like you. With the right amount of foresight, preparation, effort, and determination, you can rise above the digital slush to a place where you and your book can stand out to exactly the right people. This book walks you through all that you need to know in order to leverage the tools available for successfully working with both bookstores and libraries. It is derived from the author's three decades of experience in the book industry as a writer, an editor, a bookseller, and a publishing industry representative. If you want to leverage insights into the systems and logistics associated with print, eBook and audiobook distribution to retailers and libraries, to maximize your availability in these formats as well as your overall sales and earnings, then this is the book for you. An Author's Guide to Working with Bookstores and Libraries is a no-BS overview of the publishing industry, bookstores and libraries. It outlines the basics of what authors need to know when navigating their way through the complex print, eBook and distribution options available to authors. Whether you are traditionally published or self-published, this book provides guidance and insights to help you maximize your sales, your earnings, and your author brand.




The Pocket Guide to SEO for Authors


Book Description

You own your website and your email list. And you need to make the most of both of them. Responsibility and Control But you are responsible for your website, and only you can control it. But how do you do that? What is SEO anyway, and why does it matter? SEO is how your website gets discovered, and in an era where direct sales are a larger part of author careers than ever before, you need your website to rank well for a number of keywords. SEO Doesn't Have to be Complicated You can master it, and this book will teach you how. You'll you learn how to find the right keywords, where to put them on your website, and what you can do to train the algorithm, increase your website authority, and improve your footprint on the web. From the Plot Dude, you'll learn the basics of SEO and how to apply them in a step by step guide. Grab your copy and get more web visitors, sell more books, and grow your email list today!




Marketing Strategy for Authors


Book Description

Marketing Strategy for Authors is designed to illuminate the process of developing a marketing strategy as an author in the 21st century. It provides a high level, strategic overview of the components of a comprehensive marketing plan that is flexible, focused and uniquely tailored to an author’s writing career. Organized into a simple and easy-to-understand format, it covers the 4 Ps of Marketing while providing helpful examples and relevant practical applications of marketing theorems. Whether you’re a new author or an established indie author, the book offers insight into the theoretical underpinnings of a winning marketing strategy Tao Wong is a bestselling independent author of the science fiction and fantasy series the System Apocalypse and A Thousand Li. He has a MSc in Marketing from the University of Manchester and over two decades of marketing experience as a marketing manager and an independent business owner.




Amazon Ads for Indie Authors: A How-to Guide from an Industry Expert


Book Description

Learn from a former Amazonian how to create, manage and optimize book ads. Amazon Ads for Indie Authors is a former insider's breakdown of book advertising. This is the most authoritative author ads handbook available, exposing the interconnectivity of book ads in the Amazon ecosystem. This insight fuels a framework that declutters the ads dashboard allowing you to reach readers more effectively. You’ll learn how to: ✓ build your ads strategy ✓ create basic ads ✓ avoid costly mistakes ✓ manage campaigns while driving spend efficiency ✓ use advanced features tailored for your use case ✓ scale your ads at the right time ✓ detect key signals improving your chance of success ✓ discern what Amazon recommends vs. what works for books Amazon Ads can be complex to navigate, particularly for books. This guide will teach how you to simplify your approach, free up your headspace, and get back to writing.




How to Become a Successful Author


Book Description

Are you tired of writing books that release to crickets? Are you sick of reading hundreds of articles about how to find more readers? Are you lost in a sea of information without any direction on how to move forward? Then How to Become a Successful Author is the perfect book for you. Russell Nohelty is a USA Today bestselling author who has spent a decade in the writing trenches building his own career, growing a network of successful authors, and helping hundreds of authors with their marketing. This book compiles the best tips, tricks, and hacks from his life, and the most powerful secrets he has learned from other authors about how to make six figures or more as an author. Inside: Learn the secrets to self-publishing success Discover the exact steps to landing a publishing contract Find out how to build a network of successful authors Launch a book successfully into Kindle Unlimited and wide on all platforms Build an audience that's eager to buy your books every time you launch And so much more. There are over 50 hard won lessons in this book, all borne from life as a successful writer. You'll leave this book with the tools and ability to make a living as a writer without struggling every minute of the day. How to Become a Successful Author is broken up into three sections: Mindset, all about how to build focus, grit, and resilience, Writing, where Russell breaks down how to build a successful book from the ground up, and Marketing, where you'll learn how to take your book and share it with the world. This is the best book you'll ever read on building a successful author career from the ground up, packed with everything you need to know to become a successful author, starting today. Get it now.




Amazon Ads for Authors: Unlock Your Full Advertising Potential


Book Description

Have you been struggling to sell your books on Amazon? In theory, Amazon ads should be the most effective way to boost sales — a well-targeted ad can reach potential readers at the precise moment they’re looking for their next book. But in practice, authors often struggle to run profitable campaigns. After helping hundreds of authors run their Amazon Ads and managing over a million dollars in advertising spend in the process, Reedsy’s Co-founder Ricardo Fayet is sharing his best-kept secrets in this Amazon Ads book. In this second book of the popular Reedsy Marketing Guides series, you will learn: ✔️ The fundamental guiding principles of advertising books on Amazon, ✔️ How to build a comprehensive list of product and keyword targets, ✔️ What type of ad campaign will best suit your book, ✔️ How to optimize your click-through-rate to boost delivery, ✔️ How to optimize your campaigns for profit, and ✔️ How to scale and progressively grow your spend while keeping your profit levels. Each step is illustrated with examples and screenshots so that you can immediately apply the advice to your own campaigns. Whether you’re just starting with Amazon Advertising or have been running ads for years, this is the book to take your advertising game to the next level. Get your copy now and benefit from all the experience of a seasoned advertising professional.




The Book Review Companion


Book Description

BOOK REVIEWS: STEP ONE ON THE ROAD TO BOOK SALES The Book Review Companion is a handy reference guide, loaded with feedback from authors and real-world experience. It includes step-by-step instructions for getting and using book reviews. - Proven review strategies applicable to any book, and any author - The ten major sources for reviews, including sixty resources - Amazon review policies demystified and clarified - A complete guide to soliciting and using endorsements and blurbs - Detailed instructions and resources for contacting book bloggers - A special bonus section written specifically for new authors No matter where you are in your author journey—traditionally published or self-published—you’ll find yourself returning to this guide again and again. Get The Book Review Companion today.