The benefits and challenges of leveraging social media recruitment practices


Book Description

Thesis (M.A.) from the year 2012 in the subject Leadership and Human Resources - Miscellaneous, grade: B, University of Limerick, course: MA in Business Management, language: English, abstract: In the last decade labour market shortages and recruitment difficulties have led to a more competitive and challenging recruitment market worldwide. These forces make it more important than ever for recruiting teams in organisations to be effective, efficient and creative in the search for talent. As a response, there is a shift from traditional recruiting methods to a new social recruiting approach. This paper will focus on the differences between traditional and social methods of recruiting, identify the key reasons behind the change and discuss the benefits as well as the potential risks. To measure the success of social recruiting the paper will look at reports from leading social recruiting solution companies and case studies of various sized organisations. This paper concludes that there has been a significant shift in usage from traditional recruiting techniques to social recruiting, that social recruiting is increasingly being used by both large and small organisations and is fast becoming a favoured medium of both employers and job-seekers alike. It also concludes that organisations cannot ignore the importance of creating a social recruitment strategy, owing to its role in improving cost of hire, quality of hire and time to hire. The findings are based on secondary research of academic books, journals, reports and case studies covering the areas of social media, recruitment and Linkedin. The significance of this paper is that it will be a valuable source of information for all organisations looking to leverage social recruiting - and in particular Linkedin’s hiring solutions - to start recruiting. The attached literature review as part of this study is also a good starting point for anyone looking to explore the topics of recruitment, social media and Linkedin. Keywords: Social media, Social networking, Recruitment strategy, Linkedin




The Benefits and Challenges of Leveraging Social Media Recruitment Practices


Book Description

Thesis (M.A.) from the year 2012 in the subject Business economics - Personnel and Organisation, printed single-sided, grade: B, University of Limerick, course: MA in Business Management, language: English, abstract: In the last decade labour market shortages and recruitment difficulties have led to a more competitive and challenging recruitment market worldwide. These forces make it more important than ever for recruiting teams in organisations to be effective, efficient and creative in the search for talent. As a response, there is a shift from traditional recruiting methods to a new social recruiting approach. This paper will focus on the differences between traditional and social methods of recruiting, identify the key reasons behind the change and discuss the benefits as well as the potential risks. To measure the success of social recruiting the paper will look at reports from leading social recruiting solution companies and case studies of various sized organisations. This paper concludes that there has been a significant shift in usage from traditional recruiting techniques to social recruiting, that social recruiting is increasingly being used by both large and small organisations and is fast becoming a favoured medium of both employers and job-seekers alike. It also concludes that organisations cannot ignore the importance of creating a social recruitment strategy, owing to its role in improving cost of hire, quality of hire and time to hire. The findings are based on secondary research of academic books, journals, reports and case studies covering the areas of social media, recruitment and Linkedin. The significance of this paper is that it will be a valuable source of information for all organisations looking to leverage social recruiting - and in particular Linkedin's hiring solutions - to start recruiting. The attached literature review as part of this study is also a good starting point for anyone looking to explore the topics of recruitment, social m




Social Media in Employee Selection and Recruitment


Book Description

This timely resource offers fresh research on companies’ use of social media platforms—from Twitter and Facebook to LinkedIn and other career sites—to find and hire personnel. Its balanced approach explains why and how social media are commonly used in both employee recruitment and selection, exploring relevant theoretical constructs and practical considerations about their appropriateness and validity. Contributors clarify a confusing cyberscape with recommendations and best practices, legal and ethical issues, pitfalls and problems, and possibilities for standardization. And the book’s insights on emerging and anticipated developments will keep the reader abreast of the field as it evolves. Included in the coverage: · Social media as a personnel selection and hiring resource: Reservations and recommendations. · Game-thinking within social media to recruit and select job candidates. · Social media, big data, and employment decisions. · The use of social media by BRIC nations during the selection process. · Legal concerns when considering social media data in selection. · Online exclusion: Biases that may arise when using social media in talent acquisition. · Is John Smith really John Smith? Misrepresentations and misattributions of candidates using social media and social networking sites. Social Media in Employee Selection and Recruitment is a bedrock reference for industrial/organizational psychology and human resources academics currently or planning to conduct research in this area, as well as for academic libraries. Practitioners considering consulting social media as part of human resource planning or selection system design will find it a straight-talking guide to staying competitive.




Digital and Social Media Marketing


Book Description

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.




Global Perspectives on Social Media Usage Within Governments


Book Description

Social media applications have emerged in the last 20 years to meet the different needs of individuals, and private sector and public organizations have not been indifferent to these technologies. Social media tools help public institutions and organizations communicate directly with citizens as well as enable two-way communication and enable citizens to participate in all stages from agenda setting to evaluation of policy processes. Central and local governments, which use innovative methods to involve citizens in this process, attach significance to the development of e-participation tools. Ensuring the participation of citizens in policy processes not only determines the wishes and priorities of citizens but also uses scarce resources effectively and efficiently. Global Perspectives on Social Media Usage Within Governments reveals the best practices of various countries regarding the use of social media by central and local governments according to public administration models. The book presents various case studies on the impact of public administration models on social media use in order to contribute to public administration and social media use. Covering topics such as climate action, knowledge behaviors, and citizen participation, this premier reference source is an essential resource for government officials, public administrators, public policy scholars, social media experts, public affairs scholars, students and educators of higher education, librarians, researchers, and academicians.




Enhancing Employee Engagement and Productivity in the Post-Pandemic Multigenerational Workforce


Book Description

The post-pandemic era has brought about significant disruptions to the human resources management function, exacerbating existing challenges such as labor shortages and global skills gaps. As a result, effectively managing employee engagement and productivity in a multigenerational workforce has become more challenging than ever. Enhancing Employee Engagement and Productivity in the Post-Pandemic Multigenerational Workforce, editors Even and Christiansen provide a holistic perspective on the changing global landscape of human resources management. The book offers practical insights and strategies for managing employee engagement and productivity in a multigenerational workforce, including DEI, work-life balance, job satisfaction, and hiring and retention practices. Targeting academic scholars in the human resource management sphere, this publication offers a contemporary resource that addresses the current challenges faced by businesses and organizations. Whether you're a scholar-practitioner or graduate student, this book provides a comprehensive guide to navigating the post-pandemic multigenerational workforce and enhancing employee engagement and productivity.




Public Human Resource Management


Book Description

Public Human Resource Management: Problems and Prospects brings together exemplary contributors who provide concise essays on major contemporary public human resources management issues. Organized into four parts – setting, techniques, issues and prospects – and covering the major process, function and policy issues in the field, the text offers valuable wisdom to students and practitioners alike. With sixteen new and eleven updated chapters authored by the leading figures in the field as well as by up-and-coming new scholars, the new edition works as a primary or supplementary text for courses in human resource management or issues in public administration.




The Use of Social Media within the Recruitment and Selection Process


Book Description

Bachelor Thesis from the year 2015 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 2:1, London Metropolitan University, course: BA Hons Business Management, language: English, abstract: Social media, in addition to allowing people to be able to connect and communicate socially with each other, has allowed employees and employers to connect for business purposes. The following research presents an analysis on the use of social media with recruitment and selection from two different perspectives. One through a sample of 40 participants, which are either current employees or current candidates looking for work, by filling out a 10 item questionnaire. Another was through semi-structured interviews that were used to get insight from interviewing two employers from within the Human Resources and Marketing department of different organisations. Results revealed that the questionnaire participants felt that even though that certain social media networks can be beneficial, it can have its considerable disadvantages. Meanwhile, the interviewees felt that social media is a valuable supplement, while online recruiting is basically the nature of modern recruiting, even when it might not be used for all types of jobs and may not always make candidates seem as they are on their online persona.




Global Talent Management


Book Description

This book draws on recent theoretical contributions in the area of global talent management and presents an up to date and critical review of the key issues which MNEs face. Beyond exploring some key overarching issues in global talent management the book discuses the key emerging issue around global talent management in key economies such as China, India, the Middle East and Eastern Europe. In contrast to many of the currently available texts in the area of global talent management which are descriptive and lacking theoretical rigor, this text emphasizes the critical understanding of global talent management in an organizational context. Drawing on contributions from the leading figures in the field, it will aid students, practitioners and researchers alike in gaining a well grounded and critical overview of the key issues surrounding global talent management from a theoretical and practical perspective.




Social Media Recruitment


Book Description

As the recruiting landscape changes, different methods are needed to attract talent, and social media is a key channel. However, many HR and recruiting professionals are not equipped with the knowledge and understanding to create a social media recruiting strategy. Social Media Recruitment combines practical guidance with case studies and insights from industry thought leaders to provide a full understanding of what social media means for HR and recruitment and how to successfully integrate and use it. In a series of easy-to-follow chapters and manageable steps, Social Media Recruitment covers the essentials from the beginning to the end of the process, including: how to implement a social media strategy; the crossover between HR, recruiting and marketing; measuring ROI; HR policies and procedures needed; big data and HR; using technology in recruiting, such as video interviewing; social media as an internal collaboration and communication tool across companies; how social media will impact recruiting and HR in the future. Ideal for all HR and recruitment professionals, and anyone responsible for talent strategy, Social Media Recruitment focuses on devising and implementing a social media recruitment strategy that works for your organization and is aligned with your recruitment objectives.