Master the Media to Attract Your Ideal Clients


Book Description

Praise for Master the Media to Attract Your Ideal Clients "This book is a marketing masterpiece. It should be required reading for all financial professionals." -Janine Wertheim, Chief Marketing Officer Securities America, Inc. "Marketing is the lifeblood of any practice. The media is the most effective and cost-efficient way to market. Unfortunately, most practitioners only dream of media attention. No more-Derrick Kinney delivers on his promise to help you 'master the media.'" -Harold Evensky, CFP author, Wealth Management "This fast-moving, practical book gives you a step-by-step process to multiply your results and dramatically increase your exposure and name recognition. A classic!" -Brian Tracy, President, Brian Tracy International author, Create Your Own Future "Kinney offers an easy and effective 'how-to' approach for financial producers to gain recognition and credibility by becoming media sources. If you want to take your business to the next level, this book can help you get there." -Gail S. Waisanen, CLU, Editor, Life Insurance Selling "Derrick Kinney has built an effective marketing system that every advisor can use to help grow their business and attract more profitable clients." -John J. Bowen Jr., CEO, CEG Worldwide, LLC columnist for Financial Planning




Adorno, Foucault and the Critique of the West


Book Description

The alliance of critical theory between Frankfurt and Paris Adorno, Foucault and the Critique of the West argues that critical theory continues to offer valuable resources for critique and contestation during this turbulent period. To assess these resources, it examines the work of two of the twentieth century's more prominent social theorists: Theodor W. Adorno and Michel Foucault. Although Adorno was situated squarely in the Marxist tradition that Foucault would occasionally challenge, Deborah Cook demonstrates that their critiques of our current predicament are complementary in important respects. Among other things, these critiques converge in their focus on the historical conditions-economic in Adorno and political in Foucault-that gave rise to the racist and authoritarian tendencies that continue to blight the West. Cook also shows that, when Adorno and Foucault plumb the economic and political forces that have shaped our identities, they offer remarkably similar answers to the perennial question: What is to be done?




CTH - Marketing


Book Description

BPP Learning Media is proud to be the official publisher for CTH. Our CTH Study Guides provide the perfect tailor-made learning resource for the CTH examinations and are also a useful source of reference and information for those planning a career in the hospitality and tourism industries.




Social Selling Mastery for Entrepreneurs


Book Description

From the three-time #1 bestselling author Chris J. Reed, “the only CEO with a Mohawk!” comes his latest book, Social Selling Mastery for Entrepreneurs. Whether you have heard the phrase “social selling” but don’t know what it entails, or you have been trying to socially sell for years, this book will give you worthwhile insights, actionable advice, and secrets of the trade that Chris has learned in his ongoing career as a global social selling guru. You see, Chris himself used social selling to create Black Marketing, the world’s most recommended LinkedIn marketing agency, and Chris continues to rely on social selling for his business to thrive. Chris is the world’s most recommended LinkedIn marketing masterclass instructor, entrepreneur and founder with 650 LinkedIn recommendations, triple LinkedIn marketing bestselling author, and the only entrepreneur or LinkedIn speaker on the site who is an Official LinkedIn Power Profile seven years running. CEOs, entrepreneurs, and business leaders seek Chris out to gain support with their personal branding, social media presence, employer branding and social selling. In sharing his lessons learned and social selling dos and don'ts, Social Selling Mastery for Entrepreneurs offers an invaluable learning opportunity not to be passed up! In Social Selling Mastery for Entrepreneurs, Chris explains how you, as a business owner and entrepreneur, a CEO, a CMO, or a sales or marketing professional can master social selling. Chris also lays out how LinkedIn, the only business-focused global social media platform, offers an ideal platform for social selling. With LinkedIn's range of tools at your disposal for building your brand, releasing content, and connecting you with its 600 million-plus business professional users, Chris teaches you how to harness all LinkedIn offers so that you can build your own social selling machine and keep it going at high speed for years to come. In Social Selling Mastery for Entrepreneurs, you'll get a highly developed rendering of social selling, complete with anecdotes from Chris's career so that readers who aren’t familiar with the concept can get on board fast. He then highlights the roles of social research, personal branding, and content marketing, showing how they work interdependently in social selling. Additionally, Chris presents various content marketing strategies, as well as the nuances of content marketing you must consider to get the engagement you are aiming for. He presents a convincing case to get you writing and videoing yourself and putting that content out there because it’s the people who show themselves to be thought leaders and experts that enjoy the greatest success in social selling.




The Psychology of Selling


Book Description

Double and triple your sales--in any market. The purpose of this book is to give you a series of ideas, methods, strategies, and techniques that you can use immediately to make more sales, faster and easier than ever before. It's a promise of prosperity that sales guru Brian Tracy has seen fulfilled again and again. More sales people have become millionaires as a result of listening to and applying his ideas than from any other sales training process ever developed.




The Media Studies Book


Book Description

Introducing media criticism as well as teaching about the media, in inter-disciplinary and 'across the curriculum' teaching, this is the first critical reference book on the important curriculum initiatives taking place in media education. The core of the book is a collection of essays on key concepts from media studies, including 'language', 'narrative', 'institution', 'audience', 'representation', and 'the production process'. Written by teachers for teachers, these essays organise ideas through classroom activities, with a full listing of teaching materials , resources, agencies, and publications in media education. Contributors: Tim Blanchard, Gill Branston, David Buckingham, Jenny Grahame, Karen Manzi and Allan Rowe, Ben Moore, Gillian Swanson, Adrian Tilley, and Tana Wollen.




The Manual of Museum Learning


Book Description

This manual is a practical guide to creating successful learning experiences in museums and related institutions such as public galleries, exhibition centers, science centers, zoos, botanical gardens, aquaria, and planetaria. Based on an understanding of museum learning as an experience that occurs within a personal, social, and physical context, it explores why, for whom, and how these contexts can be orchestrated in museum galleries with optimal results.




The Complete Book of Business Plans


Book Description

Readers have turned to The Complete Book of Business Plans for almost 10 years for advice and information, making it one of the bestselling business planning books of our time. Authors Brian Hazelgren and Joseph Covello have gone back to the drawing board on this updated edition, providing you with more than a dozen brand-new business plans that will help you attract the financing and investment you need. The Complete Book of Business Plans also includes revised and updated information on how to get started, what questions to ask and how to finalize a business plan that will get you off the ground and running. For business owners just starting out or seasoned veterans that want to bring their business to the next level, The Complete Book of Business Plans is the only reference they need to get the funding they're looking for.




Sport Promotion and Sales Management


Book Description

This is a guide to promotion and sales in the sport industry. Experts from the classroom and sports field offer insights and experiential data on the skills needed to succeed in sports promotion and sales.




How to Market Trivia Night


Book Description

Are you ready to make your bar the talk of the town? Want to know the secret to hosting a trivia night that draws a crowd every time? Introducing "How to Market Trivia Night: Skyrocket Your Bar's Popularity with Successful Trivia Marketing - Actionable Strategies for Attracting Crowds and Boosting Sales". This book is your ultimate guide to turning your bar into a buzzing hotspot with successful trivia nights. Chapters: Harnessing Social Media to Amplify Your Trivia Night Turn Your Followers into Fanatics – Engaging Your Online Community Creating Buzz with Email Marketing Captivate Your Audience – Crafting Emails They Can’t Ignore Leveraging Local Partnerships and Sponsorships Unite and Conquer – Forging Alliances for Mutual Success Mastering Word-of-Mouth Marketing The Art of the Buzz – Transforming Patrons into Promoters Utilizing Traditional Marketing Techniques Old School Tactics, New School Impact – Bridging the Marketing Gap Optimizing Your Online Presence Digital Dominance – Crafting an Irresistible Online Persona Crafting Engaging Promotions and Offers Irresistible Deals – Designing Offers They Can’t Refuse Engaging the Community Through Events Beyond Trivia – Creating a Community Hub Analytics and Feedback – Measuring Success and Improving Data-Driven Decisions – The Key to Continuous Growth Building a Sustainable Trivia Marketing Plan Long-Term Success – Crafting a Future-Proof Strategy Dive into the World of Trivia Marketing: - Harnessing Social Media: Learn how to turn your social media into thriving communities. Understand the impact of social media on local businesses, and master the art of creating engaging content that resonates with your audience. - Email Marketing: Discover the secrets to crafting attention-grabbing emails that keep your patrons informed and excited about trivia. - Building Relationships: Find out how to forge meaningful local partnerships and sponsorships that benefit your business and the community. - Word-of-Mouth Marketing: Uncover techniques to transform your patrons into vocal promoters. Learn how to incentivize referrals and leverage user-generated content. - Traditional Marketing Tactics: Revisit tried-and-true methods like flyers and local advertising, and learn how to integrate them with your digital strategies for maximum impact. - Optimizing Online Presence: Get tips on website optimization and SEO strategies to make your bar easily discoverable online. - Crafting Promotions and Offers: Learn how to design themed trivia nights and create time-sensitive offers that entice patrons to visit again and again. - Community Engagement: Discover how to plan and host events that turn your bar into a community hub. Don't Miss Out! This is your chance to capitalize on the wealth of knowledge and strategies presented in the book. What You'll Gain: - Clear, concise strategies tailored for the unique needs of bars and restaurants. - Practical tips and insights that are easy to implement. - A deeper understanding of how to use different marketing channels to your advantage. Get Your Copy Now! Don't wait to transform your trivia nights. Grab your copy of "How to Market Trivia Night" today and start seeing real results. Your bar deserves to be the center of fun and excitement in your community, and this book is your key to making it happen.