Author : Steven Heller
Publisher : Watson-Guptill Publications
Page : 0 pages
File Size : 47,42 MB
Release : 1995
Category : Commercial art
ISBN : 9780823005451
Book Description
They probably didn't tell you in art school, but it takes a great deal more than talent to succeed in a career in illustration. Illustration is a business, and like any other business, professionals must learn to skillfully navigate their way through the marketplace in order to survive and thrive. The Business of Illustration provides information not available elsewhere, guiding the wannabe or even more experienced illustrator through the process of setting up a business, creating effective methods of self-promotion, finding a rep - or perhaps even choosing to operate without one. Best of all, no three-piece suits are required. Full of tricks of the trade too often learned only after getting burned, The Business of Illustration presents a broad picture of what it takes to protect your intellectual property while also making your talent and passion into a viable business. Interviews with successful illustrators, such as Brad Holland, Anita Kunz and Henrik Drescher, and well-established artist representatives, like Vicki Morgan and Richard Solomon, put the reader on the "inside track". Examples of work from the many different genres of illustration show diverse, yet equally successful approaches to editorial work, corporate advertising, book publishing, cds and records, medical, packaging, comics and still more. Appropriate fees for work in various areas of the business are also listed at the end of the book.
