The Business of Plastic Surgery


Book Description

Plastic surgeons go through extensive training to become excellent clinicians, but they often end up learning how to practice the business of plastic surgery through trial and error. This unique book, targeted specifically at plastic surgeons and other physicians, seeks to address this glaring oversight and provide guidance from career selection through retirement. It offers many different perspectives, while covering a multitude of topics including the latest know-how on building and maintaining one's website, marketing and monitoring a practice for increased productivity, asset protection, building a surgical suite, and the development of medical inventions. The Business of Plastic Surgery features notable authors in the fields of medicine, law, finance and technology who provide valuable wisdom and expertise




Pioneers in Plastic Surgery


Book Description

This book is a collection of short accounts of the lives and works of surgeons who began to use techniques in the nineteenth and twentieth centuries that were to form the basis of reconstructive and cosmetic surgery and give rise to the specialty of plastic surgery. Descriptions of the intricate and novel surgical operations undertaken by these pioneers are included, but the emphasis is above all on stories of widely varying and fascinating characters, from the strange or eccentric, such as Hippolyte Morestin, to the serious or ambitious and a few, such as the Dutchman Johannes Esser and the legendary Sir Howard Gillies, who were accomplished in other fields, including business, sport and art. It is related how the two World Wars played a key role in the development of new techniques and how the endeavors of the pioneers were sometimes rejected by obstructive or abusive colleagues, impacting on careers and reputations. Pioneers in Plastic Surgery will appeal to all with an interest in the history of the discipline and the figures who shaped its birth and growth.




Tips and Tricks in Plastic Surgery


Book Description

The book covers the most innovative, contemporary, and common plastic surgery procedures, and aims to improve both reconstructive and aesthetic surgical results while decreasing the incidence of complications. In doing so, patient satisfaction, quality of care, and safety are enhanced. The text provides a wealth of knowledge seeking to enhance results, reduce morbidity, and ensure patient satisfaction. The book consists of five parts, running the gamut of Aesthetic Surgery, Reconstructive Procedures, Pediatric and Craniomaxillofacial Surgery, Adjunctive Procedures, and finally Hand and Upper Extremity. Written by experts in the field, each chapter describes tips and tricks through clear technical details, medical illustrations and, in some chapters, detailed videos. Tips and Tricks in Plastic Surgery serves as a valuable resource for clinicians, professionals and practitioners, as well as medical students on rotation.




Plastic Surgery Made Easy


Book Description

Plastic Surgery Made Easy is a highly illustrated guide which clarifies complex topics in plastic surgery with a simple, visual format. This second edition has been completely revised and updated to reflect recent advances in a rapidly changing field. Comprised of 14 chapters, the book begins with an introductory chapter defining plastic surgery. Each subsequent chapter covers a specific form of surgery, such as skin grafts, muscle flaps, fasciocutaneous flaps and aesthetic surgery. The book details the challenge of a number of disorders such as macrodactyly, ulcer lymphedema and diabetic foot. With 670 full colour images and illustrations, and an accompanying DVD-ROM featuring PowerPoint presentations on more than 65 plastic surgery topics, Plastic Surgery Made Easy is a highly visual and informative resource which will benefit both medical students looking for a straightforward guide, and practising physicians wishing to keep up to date on progress in the field of plastic surgery. Key Points 670 full colour images plus DVD-ROM presenting over 65 topics New , fully revised edition Previous edition published 2006




Aesthetic Plastic Surgery E-Book


Book Description

Aesthetic Plastic Surgery - edited by Sherrell J. Aston, MD, Douglas S. Steinbrech, MD and Jennifer L. Walden, MD - brings you the masterful expertise you need to achieve breathtaking outcomes for every cosmetic surgery procedure, including MACS lift, endoscopic mid and lower face rejuvenation, lid/cheek blending - the tear trough, cohesive gel breast augmentation, lipoabdominoplasty, and many more. A "who's who" of international authorities in plastic surgery explain their signature techniques, giving you all the know-how you need deliver the exceptional results your patients demand. Operative videos on DVD let you observe these techniques being performed in real time; and Expert Consult online access enables you to reference the text, download the images, and watch the videos from any computer. Coverage of hot topics includes MACS lift, endoscopic mid and lower face rejuvenation, lid/cheek blending - the tear trough, the newest rhinoplasty techniques, cohesive gel breast augmentation, fat grafting techniques, details of the latest injectables and fillers, and many other highly sought-after procedures. Operative videos - on DVD and online - let you see how leading experts perform more than 50 important techniques, including extended SMAS face lift, traditional inverted-T breast augmentation, and lipoabdominoplasty. Nearly 1600 full-color photographs and illustrations demonstrate what to look for and what results you will achieve. A consistent, extremely user-friendly organization guides you through history, evaluation, anatomy, technical steps, post-operative care, complications, and pearls and pitfalls for each procedure - giving you all the advice you need to make informed, effective decisions and avoid complications and disappointing results. Expert Consult online access allows you to reference the complete contents, perform rapid searches, download the images, and watch the operative videos from any computer. Your purchase entitles you to access the web site until the next edition is published, or until the current edition is no longer offered for sale by Elsevier, whichever occurs first. If the next edition is published less than one year after your purchase, you will be entitled to online access for one year from your date of purchase. Elsevier reserves the right to offer a suitable replacement product (such as a downloadable or CD-ROM-based electronic version) should online access to the web site be discontinued.




Grabb and Smith's Plastic Surgery


Book Description

Featuring more than 1,900 photographs and drawings, this world-renowned reference on the aesthetic and reconstructive procedures in plastic surgery guides readers through virtually every surgical challenge. The bonus DVD-ROM provides fast access to full text and color images from the book.




Cosmetic Surgery


Book Description

Cosmetic surgery is big business. With demand rising, this commercial medical practice has become a modern body custom. To explain the emergence and growth of this demand, Deborah A. Sullivan looks beyond the cultural imperatives of appearance and examines the market dynamics inherent in the business and politics of cosmetic surgery. In so doing, she also considers the effect of commercialization on the medical profession. After reviewing prevailing beauty ideals, Sullivan looks at the social, psychological, and economic rewards and penalties resulting from the way we look. Following a historical overview of the technological advances that made cosmetic surgery possible, she explores the relationship between improved surgical techniques and the resulting increased demand; she also examines the ensuing conflict within the profession over recognition of commercial cosmetic surgery as a specialty. Among the topics covered are sensitive areas such as physician advertising, unregulated practice, and ambulatory surgery, and the consequences of commercialism on medical judgment. Finally, she reveals how physicians and their professional organizations have shaped the ways in which cosmetic surgery is presented in advertisements and women's magazines that would promote patient demand.




Fundamental Topics in Plastic Surgery


Book Description

Given the wide-ranging nature of the literature one must study in plastic surgery training, a solid grounding in many fundamental principles and procedures is an absolute prerequisite to becoming a competent plastic surgeon. And yet, until now there has been no single source that collects these fundamental topics in one volume; rather, the information has had to be gleaned from the introductory chapters of multiple comprehensive textbooks. The present volume takes a new approach, and provides the trainee an opportunity to learn these fundamentals more efficiently and comprehensively through a single book. This work will prepare the trainee to confidently advance to the more specific core topics in reconstructive and aesthetic plastic surgery. Key Features: Highly efficient presentation and organization of all fundamental plastic surgical topics 21 chapters cover such topics as patient safety; normal and abnormal wound healing; local anesthesia and nerve blocks; soft tissue infections and antibiotics; implants and biomaterials; basic surgical techniques; grafting of fat, skin, bone, and other tissues; flaps; burns; and much more. Each chapter closes with a summary of key points. Ideal for all surgeons in training, Fundamental Topics in Plastic Surgery is a complete introduction to the science and technical expertise of aesthetic and reconstructive plastic surgery.




Essentials of Plastic Surgery


Book Description

Essentials of Plastic Surgery: Q&A Companion is the companion to Essentials of Plastic Surgery, Second Edition, which covers a wide variety of topics in aesthetic and reconstructive plastic surgery. As such, it is designed to test your knowledge of the source book, which may be helpful in the clinical setting and beyond. It presents both multiple choice questions and extended matching questions in single best answer format. The 1200 questions are carefully constructed to be practical and thorough, and are accompanied by detailed answers that help enhance understanding of both the right and wrong answers. Compact enough to fit in a lab coat pocket, its design and organization allow for quick and easy reading. The print book is accompanied by a complimentary eBook that can be accessed on smartphones and tablets. It is the go-to resource for all students of plastic surgery, whether residents in training or experienced practitioners.




Fundamentals of Plastic Surgery


Book Description

Introducing a basic, easy-to-use reference that provides an overview of the entire field of plastic and reconstructive surgery! Presents comprehensive information in a manner that does not overwhelm the reader. Topics covered include wound management, skin lesions, laser therapy, burns, grafts and implants, flaps, tissue expansions, microvascular surgery, craniofacial surgery, cleft lip and palate, maxillofacial trauma, breast and developmental chest wall pathology, and the genitourinary system.