The Changing Face of Today's Customer


Book Description

This book, written by a former head trainer at the Walt Disney University, tells readers how to design an individualized customer service system for their industry.




The changing face of ESP in today's classroom and workplace


Book Description

Despite the growth and development of English for Specific Purposes (ESP) as an area of study since the 1960s, few books related to classroom applications in combination with other disciplines such as Content and Language Integrated Learning (CLIL), English Language Teaching (ELT), or English as a Medium of Instruction (EMI), exist. Each section of this volume includes scholarly written studies from across the globe, indicating the extent and the importance ESP has in the current academic world. Filling the present void in available material on this subject, this book contains various useful and effective applications of ESP, teaching activities for classroom settings, as well as insights on how ESP can be combined with, and adopted by, other disciplines. Written from a variety of backgrounds and perspectives, this text is sure to contribute to this field and will be of interest to ESP teachers, as well as postgraduate and undergraduate students.




The Changing Face of World Cities


Book Description

A seismic population shift is taking place as many formerly racially homogeneous cities in the West attract a diverse influx of newcomers seeking economic and social advancement. In The Changing Face of World Cities, a distinguished group of immigration experts presents the first systematic, data-based comparison of the lives of young adult children of immigrants growing up in seventeen big cities of Western Europe and the United States. Drawing on a comprehensive set of surveys, this important book brings together new evidence about the international immigrant experience and provides far-reaching lessons for devising more effective public policies. The Changing Face of World Cities pairs European and American researchers to explore how youths of immigrant origin negotiate educational systems, labor markets, gender, neighborhoods, citizenship, and identity on both sides of the Atlantic. Maurice Crul and his co-authors compare the educational trajectories of second-generation Mexicans in Los Angeles with second-generation Turks in Western European cities. In the United States, uneven school quality in disadvantaged immigrant neighborhoods and the high cost of college are the main barriers to educational advancement, while in some European countries, rigid early selection sorts many students off the college track and into dead-end jobs. Liza Reisel, Laurence Lessard-Phillips, and Phil Kasinitz find that while more young members of the second generation are employed in the United States than in Europe, they are also likely to hold low-paying jobs that barely life them out of poverty. In Europe, where immigrant youth suffer from higher unemployment, the embattled European welfare system still yields them a higher standard of living than many of their American counterparts. Turning to issues of identity and belonging, Jens Schneider, Leo Chávez, Louis DeSipio, and Mary Waters find that it is far easier for the children of Dominican or Mexican immigrants to identify as American, in part because the United States takes hyphenated identities for granted. In Europe, religious bias against Islam makes it hard for young people of Turkish origin to identify strongly as German, French, or Swedish. Editors Maurice Crul and John Mollenkopf conclude that despite the barriers these youngsters encounter on both continents, they are making real progress relative to their parents and are beginning to close the gap with the native-born. The Changing Face of World Cities goes well beyong existing immigration literature focused on the United States experience to show that national policies on each side of the Atlantic can be enriched by lessons from the other. The Changing Face of World Cities will be vital reading for anyone interested in the young people who will shape the future of our increasingly interconnected global economy.







The Changing Face of European Conscription


Book Description

Conscription is seen as forming a site and an issue-area around which different identities are struggled over and core political relations established in a security-related context. The unravelling of conscription thus unavoidably pertains to a set of essential ideational issues and has significance far beyond the military sphere. The contributors to this book explore the more profound issues such as the meaning of conscription in the context of the increasingly feeble relationship between the state and the nation. The analysis relates the question of changes or lack of change in recruitment to broader social, political and cultural issues, thereby breaking new ground. Attention not only focuses on what the military manpower systems do, but also on what they represent. As such, conscription has meaning far beyond the sphere of military affairs.




Digital and Social Media Marketing


Book Description

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.







The Changing Face of Southeast Asia


Book Description

Southeast Asia, whose alienation might tilt the balance of power in favor of the Communist bloc, has become the focus of American foreign policy. Amry Vandenbosch and Richard Butwell here trace the development of the eight nations which comprise Southeast Asia and appraise their current role in international affairs. Although led to adopt state forms similar to those of the departing colonial powers, each nation traditionally had quite different political systems. It is the authors' thesis that their historical patterns of political and social behavior are re-emerging and that the chief differences among the national political systems and related ways of life can largely be explained in these terms. They feel that the main changes in Southeast Asia in the past two decades reflect the peculiar wedding of such historical considerations and the worldwide forces of democracy, communism, and economic development. Southeast Asia, the authors hold, can be viewed as a single collective political entity, for no country is free from direct or indirect influence from its neighbors and this interaction is increasing in quantity and intensity. The pattern of political development, the authors assert, is much colored by national variations of common occurrences, but paradoxically Southeast Asia has never meant more in terms of an interdependent unit historically than it does today.




Occupational Therapy with Elders - E-Book


Book Description

The only comprehensive book on geriatric occupational therapy designed specifically for the COTA, Occupational Therapy with Elders: Strategies for the COTA, 3rd Edition provides in-depth coverage of each aspect of geriatric practice, from wellness and prevention to death and dying. A discussion of foundational concepts includes aging trends and strategies for elder care, and coverage of emerging areas includes low-vision rehabilitation, mobility issues including driving, and Alzheimer's disease and other forms of dementia. Expert authors René Padilla, Sue Byers-Connon, and Helene Lohman offer an unmatched discussion of diverse populations and the latest on geriatric policies and procedures in this fast-growing area of practice. Unique! A focus on the occupational therapy assistant highlights the importance of COTAs to the care of elder clients. Case studies illustrate principles and help you apply what you've learned to actual situations. Key terms, chapter objectives, and review questions highlight important content in each chapter. Use of the term "elder" reduces the stereotypical role of dependent patients and helps to dispel myths about aging. A multidisciplinary approach demonstrates how the OT and the COTA can collaborate effectively. Unique! Attention to diverse populations and cultures prepares you to respect and care for clients of different backgrounds. Unique! The companion Evolve website makes review easier with more learning activities, references linked to MEDLINE abstracts, and links to related OT sites. Unique! A discussion of elder abuse, battered women, and literacy includes information on how the COTA can address these often-overlooked issues. New information on alternative treatment settings for elders reflects new trends in OT care. Updated information on Medicare, Medicaid, and HIPAA regulations discusses the latest policies and how to incorporate the newest procedures into practice. Significant additions are made to the chapters on public policy, dementia, and oncology.