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Commercial Photography Handbook

Author : Kirk Tuck

Publisher : Amherst Media

Page : 276 pages

File Size : 29,52 MB

Release : 2009-09-01

Category : Photography

ISBN : 1584285621

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Book Description

Targeting new and experienced commercial photographers alike, this invaluable guide explores the different aspects and challenges of succeeding in the industry. Approaching the subject systematically, the topics begin with determining what kind of commercial photography to pursue and how to get the training needed to carve out a niche in the market. Continuing to delve further, the topics expand to marketing techniques, negotiation skills, estimating and charging for work, maximizing profits while minimizing expenses, and ethical business behavior. Armed with this information, commercial photographers who are developing or expanding their businesses will know how to evolve and grow during periods of both prosperity and recession.



Food Photography & Lighting

Author : Teri Campbell

Publisher : New Riders

Page : 789 pages

File Size : 45,60 MB

Release : 2012-09-26

Category : Photography

ISBN : 0133066703

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Book Description

Creating mouth-watering food images requires more than just a love of food and access to a kitchen. With the popularity of food blogs and photography how-tos, it’s tempting to think that anyone can photograph food, but it’s another thing entirely to shoot for a tight ad layout with the pressure of your client watching over your shoulder. Commercial food photographer Teri Campbell has been called a “lighting master,” and in this beautifully illustrated book, he not only shares his detailed lighting set-ups and shooting techniques for a wide range of food and drink shots, but also offers candid advice on how to set up a studio, use the right equipment, market your work, find clients, bid on assignments, hire food and prop stylists, and communicate effectively with everyone on the set. Campbell shares his expertise on dozens of commercial assignments–from shooting beignets on location in New Orleans, to creating perfect ice tea pours, to photographing beans on real flames in his studio. Learn how he creates dynamic compositions, uses studio strobes, and arranges light diffusers, reflectors, fill cards, and mirrors, to create the perfect capture. Campbell also discusses his post-processing techniques in Adobe Camera Raw and Adobe Photoshop to create images that are irresistible. This guide for intermediate and advanced users provides the insider details to help you expand your photography skills or turn your passion for food and images into a professional career.



Professional Commercial Photography

Author : Lou Jacobs, Jr.

Publisher : Pro Photo Workshop

Page : 127 pages

File Size : 20,52 MB

Release : 2010

Category : Photography

ISBN : 9781584282693

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Book Description

Annotation The most important task for a commercial photographer is to create images that sell - be it a service, a product, a political candidate or an organisation. This guide presents techniques and images from a choice collection of commercially successful photographers, all offering revelations and wisdom to inform readers of the techniques that have paved the way to their success. Each chapter focuses on the techniques and images of a single photographer, providing a workshop in their area of expertise.



Advertising Photography

Author : Lou Lesko

Publisher : Course Technology Ptr

Page : 241 pages

File Size : 49,87 MB

Release : 2007-10

Category : Business & Economics

ISBN : 9781598634068

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Book Description

If you are an aspiring or professional photographer looking to break into advertising, "Advertising Photography: A Straightforward Guide to a Complex Industry" will provide you with an honest and uncensored look at this highly competitive and lucrative business. While working in the advertising photography industry can be glamorous and financially rewarding, it can also be intimidating and difficult to break into, requiring networking savvy, financial know-how, and marketing and business skills on top of photographic talent. Advertising Photography strips away the glitz and presents a candid and complete picture with solid advice to newcomers. You'll learn how to get your business started, including writing a business strategy, successfully negotiating a bid, what to expect during the shoot, post production and delivery tips, and how to properly invoice your clients. The book explores several business management styles supported by the real-world experiences of veteran advertising photographers, illustrated with stunning full-color images of the work that got them where they are today. By examining the methods and strategies used by those who have already made it in the industry, you'll learn smart business practices to apply to your own work, giving you time to focus on the creative aspects of your craft, which is what will ultimately lead you to a successful advertising photography career. Learn from the experiences--good and bad--of those who have been there! -Practical how-to tips, information, and examples from each of the top genres -Learn how to get your business started, including writing a business strategy, licensing and copyright information, creating branding for websites and portfolios, insurance and legal issues, and more -Essential industry resources for estimating and invoicing software, professional organizations, marketing services, and creative consultants



Advancing Your Photography

Author : Marc Silber

Publisher : Mango Media Inc.

Page : 194 pages

File Size : 32,85 MB

Release : 2017-05-02

Category : Photography

ISBN : 1633535703

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Book Description

The author of Create presents “an all-in-one, easily accessible handbook . . . [that] will show you how the pros do it. Study this and take your best shot” (Chase Jarvis, award-winning photographer). In Advancing Your Photography, Marc Silber provides the definitive handbook that will take you through the entire process of becoming an accomplished photographer. From teaching you the basics to exploring the stages of the full “cycle of photography,” Silber makes it easy for you to master the art form and create stunning pictures. From thousands of hours of interviews with professional photography masters, you will learn valuable insights and tips on beginner, amateur, landscape, wedding, lifestyle, sports, animal, portrait, still life, and iPhone photography. Advancing Your Photography features: · Top tips for making outstanding photographs from iconic photographers and many other leading professional photography masters of today · Numerous step-by-step examples · Guidance on training your eye to see composition with emotional impact · Tips on mastering the key points of operating your camera like a pro · Secrets to processing your images to professional standards Photography and the technology associated with it are constantly evolving, but the fundamentals remain the same. Advancing Your Photography will help to bring you the joy and satisfaction of a lifetime of pursuing the art of photography.



Business and Legal Forms for Photographers

Author : Tad Crawford

Publisher : Skyhorse Publishing Inc.

Page : 209 pages

File Size : 25,61 MB

Release : 2009-11-24

Category : Business & Economics

ISBN : 1581156693

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Book Description

Fully revised and updated to reflect current trends and changes in professional practice, this book features 34 fully reproducible forms (on a Mac and PC compatible CD-ROM) which photographers everywhere will find invaluable. Each form is accompanied by step-by-step instructions, advice, and much more.



Barbershops of America

Author : Rob Hammer

Publisher :

Page : 0 pages

File Size : 20,37 MB

Release : 2020

Category : Photography

ISBN : 9780764359286

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Book Description

"Barbershops are synonymous with great memories, and nostalgic by the smells and feeling of a fresh cut or shave. Barbershops of America is the product of a 7-year journey by Rob Hammer, who traveled to all 50 states of the USA, documenting the disappearing old-school barbershop and the men who were staples of their community. Photographs and stories chronicle the barbershops of old, but also capture the stark contrast that is the "next generation" of traditional barbers. These new-school barbers may look like the polar opposite of what a traditional barber would look like, yet despite the obvious difference in the way these professionals carry themselves, their purpose is consistent: to carry on the tradition that they love."--Back cover



How to Grow as a Photographer

Author : Tony Luna

Publisher : Simon and Schuster

Page : 314 pages

File Size : 45,93 MB

Release : 2010-09-21

Category : Business & Economics

ISBN : 1581158327

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Book Description

Are you bored producing the same old work, but do it because it’s safe? Are corporate politics, outsourcing, or the digital revolution too much for you to handle? Has a personal tragedy caused you to reevaluate your career path? If you answered yes to any of these questions, look no further than this inspirational guide. Topics include: --Recognize when something is wrong --Use work-history and personal timelines to meld your passions with your career choices --Reeducate yourself when faced with creative challenges --Embrace risk and evaluate your assets to make your next move --Sell your unique vision through a “Passion First” marketing approach --Manage your time and your business effectively --Use time-management techniques to stay focused and increase your creative output. You will also be inspired by the stories of other creative entrepreneurs who have made their own successful transitions. Whether you are a mid-career professional or just starting out, this book will set you on the path to creative and professional growth. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.



American Backcourts

Author :

Publisher :

Page : pages

File Size : 50,87 MB

Release : 2020-10

Category :

ISBN : 9780578756967

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Book Description

Fine art photography book of deserted basketball courts from all across America made during 8+ years and 200,000+ miles of travel by Rob Hammer



The Oldest State: Portraits of a Maine Generation

Author : Jason Paige Smith

Publisher :

Page : pages

File Size : 18,82 MB

Release : 2019-05-24

Category :

ISBN : 9780368848711

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Book Description

Demographically speaking, Maine is the oldest state in the nation. In his book, The Oldest State: Portraits of a Maine Generation, photographer Jason Paige Smith has created compelling, storytelling images of people from around the state who are still out doing incredible things, despite their age. His book not only tells the stories of these inspiring individuals, but also gives great insight into the lives they've lived.