› › The Competitive Position Of Marriott International Inc And Starwood Worldwide

The Competitive Position of Marriott International Inc. and Starwood Worldwide

Author : Sanni Olawale

Publisher : GRIN Verlag

Page : 21 pages

File Size : 19,59 MB

Release : 2020-11-24

Category : Business & Economics

ISBN : 3346301613

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Book Description

Essay from the year 2020 in the subject Business economics - General, grade: 800, Ahmadu Bello University, course: Management, language: English, abstract: This paper provides an assessment of the competitive position of the two companies Marriott International Inc. and Starwood Worldwide. It analyses how these companies compete with other market-competitors through strategic group control. The PESTEL framework provides an analysis concerning the external environment of the company, highlighting the economic, technological political and social influences that affect the environment. Meanwhile, Michael Porter's five forces are the frameworks that shape the competitive position of a firm. Marriott International Inc. and Starwood Worldwide have been the leading franchiser, operator and licensor located in over 100 countries worldwide. In September 2016, the company announced the acquisition of Starwood Hotel and resorts to merge the world’s largest hotel companies under the name Marriott International Inc. Marriott International has a series of well-planned strategies such as advancing new generation travelers, portfolio strength, brand differentiation and technology leadership. This strategy is designed to compete with rival chains. In addition to this strategy, Marriott International has a strategy known as the "spirit of service to our community," which is a social approach to staying ahead of the competition. The merger between Starwood and Marriott is a strategic move that not only builds more meaningful brands but also provides the most competitive advantage that helps them reach their goals and makes them competitive within the industry. It is well known that the implementation of effective strategies leads to better outcomes, through a coordinated approach, responding to local needs and problems, based on the best practices and existing strengths. Marriott has made a strategical series of decision and actions to meet the objective of becoming the best hotel company in the world. It is the basis of establishing commercial enterprise, and it is essential for a company to survive and to sustain itself in today's changing environment, providing insights and encouraging its mission. Marriott International's business environment includes both internal and external factors that influence its performance and decision.



The Strategic Planning Process

Author : Marios Katsioloudes

Publisher : Taylor & Francis

Page : 406 pages

File Size : 16,44 MB

Release : 2016-12-14

Category : Business & Economics

ISBN : 1317623177

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Book Description

Strategic management is a field that has diversity in approach and scope, but relative homogeneity in pedagogy. This book, a refreshed edition of its successful predecessor, brings something different to the field, by concisely introducing it with a focus on doing business in the Middle East and North Africa. Supplemented by online case studies and other resources, the reader is exposed to a plethora of concepts, theories, practical implications, and experiential exercises in the strategic management process. The updated text explores key regional issues, including the "Arab Spring", economic recession, corporate social responsibility, the role of women in business and the rise of emerging economies. The reader is encouraged to look at the world in light of the challenges many organizations are facing around the globe. Features like "Stop and Think Critically" and "Focus" points throughout each chapter encourage and inspire a thoughtful reading of the text. This is a book designed to aid undergraduate and graduate students, as well as managers in both for-profit and non-profit sectors. The authors guides the reader through both new and ongoing issues in the field of strategic management, and allow them to foster a greater understanding of this ever-developing field.



EBOOK: Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases

Author : Arthur Thompson

Publisher : McGraw Hill

Page : 673 pages

File Size : 20,64 MB

Release : 2013-02-16

Category : Business & Economics

ISBN : 0077152670

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Book Description

Crafting and Executing Strategy has been revised and updated specifically with its European readers in mind. Building upon the success of previous editions, it continues to explain the core concepts and key theories in strategy and illustrate them with practical, managerial examples students can really relate to. Brand new features have been developed to encourage readers to go beyond learning and to apply their knowledge to from a diverse range of real-life scenarios including global brands, SMEs, public sector and not-for-profit organizations.



The SAGE Handbook of Hospitality Management

Author : Roy C Wood

Publisher : SAGE

Page : 577 pages

File Size : 10,26 MB

Release : 2008-06-05

Category : Business & Economics

ISBN : 1446206424

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Book Description

At last, a comprehensive, systematically organized Handbook which gives a reliable and critical guide to all aspects of one of the world′s leading industries: the hospitality industry. The book focuses on key aspects of the hospitality management curriculum, research and practice bringing together leading scholars throughout the world. Each essay examines a theme or functional aspect of hospitality management and offers a critical overview of the principle ideas and issues that have contributed, and continue to contribute, within it. Topics include: • The nature of hospitality and hospitality management • The relationship of hospitality management to tourism, leisure and education provision • The current state of development of the international hospitality business • The core activities of food, beverage and accommodation management • Research strategies in hospitality management • Innovation and entrepreneurship trends • The role of information technology The SAGE Handbook of Hospitality Management constitutes a single, comprehensive source of reference which will satisfy the information needs of both specialists in the field and non-specialists who require a contemporary introduction to the hospitality industry and its analysis. Bob Brotherton formerly taught students of Hospitality and Tourism at Manchester Metropolitan University. He has also taught Research Methods to Hospitality and Tourism students at a number of international institutions as a visiting lecturer; Roy C. Wood is based in the Oberoi Centre of Learning and Development, India



Bill Marriott

Author : Dale Van Atta

Publisher :

Page : 0 pages

File Size : 38,73 MB

Release : 2019

Category : Biography & Autobiography

ISBN : 9781629726007

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Book Description

The author gives readers an intimate portrait of the life of a billionaire and business titan and shares his definition of success. This biography tells the remarkable story of a man who had the vision to create a multibillion-dollar business, who understood the power of giving, and lived the creed that hard work will pay off, but success is never final.



The Routledge Handbook of Hotel Chain Management

Author : Maya Ivanova

Publisher : Routledge

Page : 721 pages

File Size : 22,33 MB

Release : 2016-05-05

Category : Business & Economics

ISBN : 1317618432

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Book Description

Understanding the global hotel business is not possible without paying specific attention to hotel chain management and dynamics. Chains are big business, approximately 80 percent of hotels currently being constructed around the world are chain affiliated and, in 2014, the five largest brands held over a one million rooms. The high economic importance of the hotel chains and their global presence justifies the academic research in the field however, despite this, there is no uniform coverage in the current body of literature. This Handbook aids in filling the gap by exploring and critically evaluates the debates, issues and controversies of all aspects of hotel chains from their nature, fundamentals of existence and operation, expansion, strategic and operational aspects of their activities and geographical presence. It brings together leading specialists from range of disciplinary backgrounds and regions to provide state-of-the-art theoretical reflection and empirical research on current issues and future debates. Each of the five inter-related section explores and evaluates issues that are of extreme importance to hotel chain management, focusing on theoretical issues, the expansion of hotel chains, strategic and operational issues, the view point of the individual affiliated hotel and finally the current and future debates in the theory and practice of hotel chain management arising from globalisation, demographic trends, sustainability, and new technology development. It provides an invaluable resource for all those with an interest in hotel management, hospitality, tourism and business encouraging dialogue across disciplinary boundaries and areas of study. This is essential reading for students, researchers and academics of Hospitality as well as those of Tourism, Marketing, Business and Events Management.



Strategic Management

Author : Dr.K. Lakshminarayana

Publisher : THNAUJ INTERNATIONAL PUBLISHERS

Page : 227 pages

File Size : 39,65 MB

Release : 2022-11-04

Category : Antiques & Collectibles

ISBN : 9394638172

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Book Description

This text book is written for Strategic Decision makers, aspiring managers and for management students. This textbook guides readers through the core components of Strategic Management concepts, external and internal analysis and puts them in the manager's chair, challenging them to apply their understanding to solve major business problems such as entering into the new market, entering into strategic alliances, hostile takeovers, mergers and acquisitions. The book's central theme, supported by extensive analysis and the need of the hour, i.e., SWOT Analysis which is heavily driven by Changes taking place in macro and micro environment. The coverage also includes Porter’s generic Strategies, Porter’s five forces model, corporate strategies, business strategies, balance scorecard, benchmarking, etc. The book contains questions for discussion and evaluation at the end of each chapter and provides the following points for the benefit of the readers:  Presents the core course material in an informal, narrative style that puts readers in the manager's chair.  Focuses readers on practical issues and leads them to work through situations as if they were the managers (or employee, as the case may be).



Global Business Today Global Edition 8e

Author : Charles Hill

Publisher : McGraw Hill

Page : 575 pages

File Size : 28,68 MB

Release : 2014-09-16

Category : Business & Economics

ISBN : 0077170601

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Book Description

Global Business Today has been developed specifically to meet the needs of international students of business. Written in a refreshing, informative, and accessible style, it has become the most widely used text in the International Business market with its comprehensive and up-to-date contents; focus on managerial implications and application of international business concepts; and incorporation of ancillary resources that enliven the text and make it easier to teach. In addition to boxed material which provides insightful illustrations in every chapter, interesting anecdotes have been carefully weaved into the narrative of the text to engage the reader. Enhancements to the Global Edition include: New Country Focus boxes that provide background on the political, economic, social, or cultural aspects of countries grappling with an international business issue to help raise students’ awareness of how national and geographic differences affect the conduct of international business, such as Corruption in the Philippines and the Export Processing Zone Authority of Pakistan. New Management Focus boxes that provide lively illustrations of the relevance of chapter material for the practice of international business, including Patenting Basmati Rice and Expatriate Managers. New Perspective boxes that provide additional context for chapter topics, such as Market Economy in China, Australian SMEs Embrace the Chinese Currency, and Global Variations in Ownership Structure.



Routledge Handbook of Hospitality Marketing

Author : Dogan Gursoy

Publisher : Routledge

Page : 788 pages

File Size : 33,90 MB

Release : 2017-10-02

Category : Business & Economics

ISBN : 1315445506

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Book Description

This handbook analyzes the main issues in the field of hospitality marketing by focusing on past, present and future challenges and trends from a multidisciplinary global perspective. The book uniquely combines both theoretical and practical approaches in debating some of the most important marketing issues faced by the hospitality industry. Parts I and II define and examine the main hospitality marketing concepts and methodologies. Part III offers a comprehensive review of the development of hospitality marketing over the years. The remaining parts (IV–IX) address key cutting-edge marketing issues such as innovation in hospitality, sustainability, social media, peer-to-peer applications, Web 3.0 etc. in a wide variety of hospitality settings. In addition, this book provides a platform for debate and critical evaluation that enables the reader to learn from the industry’s past mistakes as well as future opportunities. The handbook is international in its constitution as it attempts to examine marketing issues, challenges and trends globally, drawing on the knowledge of experts from around the world. Because of the nature of hospitality, which often makes it inseparable from other industries such as tourism, events, sports and even retail, the book has a multidisciplinary approach that will appeal to these disciplines as well as others including management, human resources, technology, consumer behavior and anthropology.



International Encyclopedia of Hospitality Management

Author : Abraham Pizam

Publisher : Butterworth-Heinemann

Page : 513 pages

File Size : 30,29 MB

Release : 2010

Category : Business & Economics

ISBN : 1856177149

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Book Description

This encyclopedia covers all of the relevant issues in the field of hospitality management from both a sectoral level as well as a functional one. It's unique user-friendly structure enables readers to find exactly the information they require at a glance.