Managing Relationships with Industry


Book Description

An indispensable resource for doctors, community hospitals, and group practices struggling to understand the law and ethical standards on interactions with pharmaceutical and device companies, this title is the first summary of the law and ethics on physician relationships with industry.




The Complete Guide to Hospital Marketing, Second Edition


Book Description

A complete guide for the thoroughly modern healthcare marketer. Written for the marketer in the field using everyday language and scenarios that will help all members of the marketing department do their jobs better, meet the challenges of accountability, and spend marketing dollars wisely, The Complete Guide to Hospital Marketing, Second Edition looks at the complex field of healthcare marketing in a straightforward but engaging way with information, tips, and strategies that facilities of all sizes, types, and budgets can use right away This unique guide also comes with a CD-ROM containing ready-to-use customizable forms, checklists, and other tools and examples that will help marketers promote quality, create a buzz, and face challenges within an organization, including internal marketing.




How to Be a Rock Star Doctor


Book Description

"This is well-written, accessible and useful, not only for students, residents and new docs but also for seasoned docs struggling with the complexities of today's health care system." -- Jay W. Lee, MD, MPH, FAAFP, President of the California Academy of Family Physicians "I want to give this book to all of my physician patients, especially those who struggle with time management. A must read for any novice practitioner as well as the seasoned physician who needs to reboot their practice." -Steven Cohen, PsyD, The Center for Psychology "How to be a Rock Star Doctor" shows doctors how to get on-stage to achieve clinical and professional success, while avoiding burnout. The key is to follow the Rebekah Bernard's Rock Star rules for running a successful practice that delights patients and delivers financial and emotional rewards to the physician. The Rock Star rules teach the physician to: Convey the qualities that are the most important to patients, leading to clinical success Organize and control the office visit to maximize the patient and physician agendas Optimize time management by the use of clinical tools such as the "Problem List" and Evidence-Based-Medicine (EBM) Focus on physician-patient "face-to-face" time to maximize profitability Overcome the challenges of the Electronic Health Record (EHR) on the physician-patient relationship with time-saving methods such as customizable forms Cope with emotionally challenging patients by learning to show empathy, even when you don't feel it Use psychology to maintain your mental health and find work-life balance"







American Medical Association Complete Guide to Men's Health


Book Description

"Men are often reluctant to discuss issues that are important to their general health and well-being. This one-of-a-kind guide provides helpful information, in an easy-to-read format, on major health concerns including diet and nutrition, exercise, sexuality, and emotional health. This guide should help men make better decisions about their health."--Jeffrey P. Koplan, M.D., M.P.H., Director, Centers for Disease Control and Prevention (CDC) * Guidelines for staying healthy at any age * Overviews of the body's systems and organs--heart and lungs, reproductive system, brain and nervous system, urinary system, bones and joints, and the immune system * Explanations of the major diseases and their treatments, including heart disease, diabetes, high blood pressure, cancer, drug abuse, and depression * Sensitive discussions of sexuality and reproduction, including sexual dysfunction, prostate health, stds, birth control, and age-related changes to sex and sexuality * Diet and exercise guidelines * Dozens of tables, boxes, and charts on key topics * Quick-reference format for finding the answers you need




The Physician's Guide to the Business of Medicine


Book Description

Nationally known healthcare consultant Jeffrey Gorke translates his 20 years of experience into a winning playbook for joining, starting or running a "dream" practice. Packed with tips, insights and action-oriented tools, this fast-paced guide helps readers rapidly master the language, players, management structures and culture issues and use what they've learned to ask all the right questions in identifying, seeking and landing the absolute best job. Learn how to size up location, compensation, work-life balance, and the freedom to practice medicine! NOTEWORTHY FEATURES - A comprehensive, step-by-step check list makes sure you cover every question in the practice-selection process and lets you do revealing side-by-side comparisons of all the practices under consideration. - Practical tips and reality checkpoints on what to expect in the private practice setting. - Instant financial mastery: Spreadsheets and graphical presentations make it easy for readers to evaluate business and financial data to learn what's really happening in a practice — and what questions you'll need to keep asking if you decide to join. - Clear action steps: How to evaluate factors such as a practice's location or culture and what plusses and minuses to look for in terms of managers, consultants, and business structure. - And a Bonus! Illustrative real-life anecdotes from the medical practice trenches.




The Ultimate Guide To Choosing a Medical Specialty


Book Description

The first medical specialty selection guide written by residents for students! Provides an inside look at the issues surrounding medical specialty selection, blending first-hand knowledge with useful facts and statistics, such as salary information, employment data, and match statistics. Focuses on all the major specialties and features firsthand portrayals of each by current residents. Also includes a guide to personality characteristics that are predominate with practitioners of each specialty. “A terrific mixture of objective information as well as factual data make this book an easy, informative, and interesting read.” --Review from a 4th year Medical Student




Modern Health Care Marketing


Book Description

This book aims to comprehensively address several modern concepts and practices in health care marketing not sufficiently addressed by existing literature. This includes the integrated nature of health care marketing, operations management, IT and human resource management; increased use of digital technology and social media; emphasis on enhancing customer-patient experience when strategizing and implementing health care marketing; application of modern services marketing concepts to health care marketing mix, among others.It also addresses recent changes in the U.S. health care industry. Some key issues covered are the increase in federal and state government involvement and oversight of health care delivery; increase in laws and regulations affecting health care management and marketing; growth of specialized health care markets such as Medicare, Medicaid and Affordable Care Act; globalization of health care and greater focus on legal and ethical health care marketing practices.Modern Health Care Marketing is an essential read to understand the integrated nature of health care marketing in the technologically driven, customer/patient-focused and globalized environment. It is also a useful reference for professionals to pick up best practices on addressing challenges faced in the modern health care industry.




Medical Insurance Eligibility Verification - The Comprehensive Guide


Book Description

In the intricate world of healthcare, understanding and navigating medical insurance eligibility verification is crucial for both healthcare professionals and patients. "Medical Insurance Eligibility Verification - The Comprehensive Guide" is an invaluable resource that demystifies the complexities of insurance verification processes. This book is designed to provide a thorough understanding of the various aspects of insurance eligibility, including the latest regulations, effective communication with insurance companies, and the impact of insurance verification on revenue cycle management. Readers will gain insights into the importance of accurate eligibility checks, methods to streamline the verification process, and strategies to avoid common pitfalls. The guide covers essential topics such as understanding insurance coverage, decoding insurance terminologies, and utilizing technology in insurance verification. It also addresses the challenges faced in ensuring eligibility verification in different healthcare settings, from small clinics to large hospitals. This comprehensive guide is an indispensable tool for medical office administrators, billing professionals, healthcare providers, and anyone involved in the financial aspect of healthcare delivery. It empowers readers with the knowledge to ensure that insurance verification is conducted efficiently, reducing denials, enhancing patient satisfaction, and maintaining a steady flow in the healthcare revenue cycle.